TV Ratings Wednesday: 'Supernatural' & 'The Middle' Up, 'Survivor' 'SVU' & 'Criminal Minds' Hit Lows, 'Arrow' Flies for the CW, + 'Nashville' & 'Chicago Fire' Premieres

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October 11th, 2012


Adults 18-49: Rating/Share 3.4/9 3.2/9 2.8/8 1.6/5 1.5/4 1.2/3
Adults 18-34: Rating/Share 3.1/10 2.5/8 1.6/5 1.4/5 1.4/4 1.0/3
Total Viewers (million) 9.357 9.382 10.504 5.553 3.703 3.303


FOX was the number 1 network with adults 18-49, but CBS won with total viewers.

On FOX,  The X Factor garnered a 3.4, down a tenth from last week's 3.5 adults 18-49 rating.

On CBS, Survivor: Philippines earned a 2.6, down four tenths from last week's 3.0 adults 18-49 rating and a new low. Criminal Minds earned 3.0, down a tenth from its last original's 3.1 adults 18-49 rating and a new low for fall. CSI earned a 2.6 rating, up a tenth from its last original's 2.5 18-49 rating.

On ABC, The Middle scored a 2.4, up two tenths from last week's 2.2 adults 18-49 rating.  The Neighbors was flat with last week's 1.9 adults 18-49 rating. A double shot of Modern Family earned a 4.7 and a 4.9 at 9 and 9:30, down from the the 5.5 their last original earned. The premiere of Nashville at 10PM earned a 2.8 rating.

On NBC Animal Practice garnered a 1.1, down two tenths from last week's 1.3 adults 18-49 rating. Guys With Kids earned a 1.4, also down two tenths from last week's 1.6 adults 18-49 rating. Law and Order: SVU earned a 1.8, which is down three tenths after its 2.1 premiere rating and a new fall low. The series premiere of Chicago Fire earned a 1.9 rating.

On the CW, the premiere of Arrow scored a 1.3 among adults 18-49. It was also the most-watched CW premiere in 3 years, and gave the network its best adult 18-49 ratings in two years (since 10/13/10). The dreamers were right!  Supernatural earned a 1.0, up two tenths from last week's 0.8 adults 18-49 rating.




Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 10, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX The X Factor (8-10PM) 3.4 9  9.357
CBS Survivor: Philippines 2.6 8  9.576
ABC The Middle 2.4 7  7.807
CW Arrow -P 1.3 4  4.017
NBC Animal Practice 1.1 3  3.875
8:30PM ABC The Neighbors 1.9 5  6.271
NBC Guys With Kids 1.4 4  4.196
9:00 PM ABC Modern Family 4.7 13  12.030
CBS Criminal Minds 3.0 8  11.352
NBC Law & Order: SVU 1.8 5  6.184
CW Supernatural 1.0 3  2.588
9:30PM ABC Modern Family 4.9 12  12.226
10:00PM ABC Nashville -P 2.8 8  8.978
CBS CSI 2.6 7  10.584
NBC Chicago Fire -P 1.9 5  6.438

In Late-Night Metered Markets Wednesday night:


*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David
Letterman," 2.5/7; and ABC's combo of "Nightline," 3.3/8; and "Jimmy
Kimmel Live," 1.7/5.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/3;
"Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/3.

*	At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in
metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.2/4 with an encore).  In the 25 markets with Local People
Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2
with an encore).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
metered-market households and a 0.4/3 in adults 18-49 in the 25
markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • John_M

    Interesting that XFactor dominated last night or was baseball on?

    Baseball was on – and so was the x-factor

  • Max

    The Xfactor is consistent alright…consistently bad.

  • Amy

    Ahhh thanks John_M.

    Also would like to mention Nikita Robert because yes its an awesome show, though I did enjoy it more when the leads were not together.

  • Bookworm

    I’m happy for Supernatural and Arrows but Nashville did not do what I expected it too. I was definitely aiming for the mid to upper 3.0’s with the hype is has been getting and the number of viewers are roughly 9 million? I guess that is not bad at all but I had a feeling it would crack 10. I hope it is not adjusted down in the final.

  • Max Vrany

    To clarify, TBS and TNT had baseball, FOX was a normal Wednesday.

  • Tom

    Max, XFactor is pretty much all FOX has it gets good ratings for them probably not good enough to equal all the money spent on the show.

    Same reason they are holding onto Glee, Amy. Numbers are failing but the show makes money off of music.

  • John_M

    @Max Vrany

    Sheesh – ruin my fun

  • Angela

    Lots of people I know didn’t watch Nashville because they don’t like country music.

  • Jace

    I wonder how the B&B show will do after TVD it looks cheesy as hell even for the CW.

  • Petar Ivanov

    Come on NBC. Get rid of these sitcoms in wednesday and put there 2 hours the biggest loser. TBL in spring was 2.0 in demo. Now will be there too. Much better than this sitcoms.

  • Reed


    Yeah Whitney and GWK are a very good fit, they should’ve been together when the season started.





    @ Reed

    Now that I’ve seen this mentioned a few times, I totally agree. A perfect match actually.

  • Fake Me Out

    @Max Vrany “To clarify, TBS and TNT had baseball, FOX was a normal Wednesday.

    You may have stumbled upon the next great TV genre … Sports/Reality … imagine you’re playing for the a trip to the world series but the infield is full of people trying out for XFactor … “Wow what action Jim! That line drive to his face ended both the inning as well as his chances of advancing.”


  • Petar Ivanov

    @ Yeah Whitney and GWK are a very good fit, they should’ve been together when the season started.

    May be but not in wed. In friday. In wednesday the best option for NBC is TBL. Cheap and very good ratings. And in 10 CF if LO is too expensive already.

  • GARY

    From TheFutonCritic:

    Year to year changes (adults 18-49)
    Nashville +3.70% vs Revenge
    CSI 0.00%
    Chicago Fire -9,52% vs SVU

  • robin

    smallville debuted on the WB with 8.4 million viewers arrow 4 million about half

  • HavingADomestic79

    Supernatural will maybe adjust down, but it is good to see it get a few more live total viewers anyway. This season is only 2 episodes old but already it’s better than S7. Haven’t seen Arrow yet but I hope it does continue to do well. The CW has been the laughing stock for a long time; it would be nice great to see them win for a change.

  • lynn

    Boy do you have the older women demographic wrong. Most of us are cougars at heart I think at least this one. I will be with SPN until the bitter end and with Jensen wherever he goes next. Liked Arrow somewhat will give it a few more episodes but would still rather watch it than insipid sitcoms yuk,canned laughter sucks. As for Nashville no thanks can’t stand the actress and didn’t watch AMS altho everyone else seems to think she’s great. I like kick ass action movies and shows, enjoying BBC because of the great shows it puts out. These numbers to me always seem unfair because you have to have a Neilson Box and I know that SPN and others like it pull in way bigger numbers than these stats suggest. Just look at downloads and all the other people that watch these programs world wide thru various means that don’t register here.

  • Pfw51

    I gave Chicago Fire a shot last night but it was BORRRRRRING! More soap opera than action. Won’t be watching again.

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