TV Ratings Wednesday: 'Supernatural' & 'The Middle' Up, 'Survivor' 'SVU' & 'Criminal Minds' Hit Lows, 'Arrow' Flies for the CW, + 'Nashville' & 'Chicago Fire' Premieres

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October 11th, 2012


Adults 18-49: Rating/Share 3.4/9 3.2/9 2.8/8 1.6/5 1.5/4 1.2/3
Adults 18-34: Rating/Share 3.1/10 2.5/8 1.6/5 1.4/5 1.4/4 1.0/3
Total Viewers (million) 9.357 9.382 10.504 5.553 3.703 3.303


FOX was the number 1 network with adults 18-49, but CBS won with total viewers.

On FOX,  The X Factor garnered a 3.4, down a tenth from last week's 3.5 adults 18-49 rating.

On CBS, Survivor: Philippines earned a 2.6, down four tenths from last week's 3.0 adults 18-49 rating and a new low. Criminal Minds earned 3.0, down a tenth from its last original's 3.1 adults 18-49 rating and a new low for fall. CSI earned a 2.6 rating, up a tenth from its last original's 2.5 18-49 rating.

On ABC, The Middle scored a 2.4, up two tenths from last week's 2.2 adults 18-49 rating.  The Neighbors was flat with last week's 1.9 adults 18-49 rating. A double shot of Modern Family earned a 4.7 and a 4.9 at 9 and 9:30, down from the the 5.5 their last original earned. The premiere of Nashville at 10PM earned a 2.8 rating.

On NBC Animal Practice garnered a 1.1, down two tenths from last week's 1.3 adults 18-49 rating. Guys With Kids earned a 1.4, also down two tenths from last week's 1.6 adults 18-49 rating. Law and Order: SVU earned a 1.8, which is down three tenths after its 2.1 premiere rating and a new fall low. The series premiere of Chicago Fire earned a 1.9 rating.

On the CW, the premiere of Arrow scored a 1.3 among adults 18-49. It was also the most-watched CW premiere in 3 years, and gave the network its best adult 18-49 ratings in two years (since 10/13/10). The dreamers were right!  Supernatural earned a 1.0, up two tenths from last week's 0.8 adults 18-49 rating.




Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 10, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX The X Factor (8-10PM) 3.4 9  9.357
CBS Survivor: Philippines 2.6 8  9.576
ABC The Middle 2.4 7  7.807
CW Arrow -P 1.3 4  4.017
NBC Animal Practice 1.1 3  3.875
8:30PM ABC The Neighbors 1.9 5  6.271
NBC Guys With Kids 1.4 4  4.196
9:00 PM ABC Modern Family 4.7 13  12.030
CBS Criminal Minds 3.0 8  11.352
NBC Law & Order: SVU 1.8 5  6.184
CW Supernatural 1.0 3  2.588
9:30PM ABC Modern Family 4.9 12  12.226
10:00PM ABC Nashville -P 2.8 8  8.978
CBS CSI 2.6 7  10.584
NBC Chicago Fire -P 1.9 5  6.438

In Late-Night Metered Markets Wednesday night:


*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David
Letterman," 2.5/7; and ABC's combo of "Nightline," 3.3/8; and "Jimmy
Kimmel Live," 1.7/5.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/3;
"Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/3.

*	At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in
metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.2/4 with an encore).  In the 25 markets with Local People
Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2
with an encore).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
metered-market households and a 0.4/3 in adults 18-49 in the 25
markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • MoHasanie

    Although Nashville’s ratings did probably disappoint ABC, if we look at the retention of Modern Family for both Revenge and Nashville’s premiere’s, then they are about the same. Revenge had a 54% retention for its premiere from a 6.1 from Modern Family last year, and Nashville had a 57% retention. When the final numbers come out, then Nashville will probably have the same retention from MF as Revenge did last season. The only worrying thing for ABC will probably be the steep 0.5 drop between half hours. I also think that ABC does over promote some shows. Like, the way they promoted Nashville was as if they were desperate to have a hit similar to how NBC promotes some shows. They shouldn’t have to promote things so heavily. Last years biggest new drama OUAT, wasn’t promoted way too much like they did with Nashville, but it was still able to get huge ratings for its premiere with a small lead in.

    Also, why is MF so down from last year? I don’t understand this sudden fall in ratings. Last nights episode was one of my favorite and most funny episode’s of MF in a long time. I realize last season wasn’t the best of MF, but its no reason for so many viewers to just stop watching. Hope it can bounce back up to 5.0+ regularly soon, cause at this rate, it looks like TBBT will take the No.1 comedy position this year unless MF can hold up strongly against falling Idol in the spring.

  • David Alan

    GUYS WITH KIDS is a really good show with signs of greatness. I think it’ll end up being a staple sitcom, and the writing is really funny, as are the leads. It deserves a chance, maybe even a switch with ANIMAL PRACTICE – but GUYS WITH KIDS is a WINNER!

  • Pepper

    So happy for Arrow and SPN! Both episodes were great – can’t wait for next week!

  • POI

    great for arrow hope it stays that way or gets even better ratings the cw hasnt seen a 4 million viewer since the end of TVD season 1 so it rare for them and Arrow beats Animal Practice which is a win for the cw as their shows are usually last. Im expecting a full season order soon. The Pilot was amazing BTW everyone should watch it.

  • Jason50

    One thing I did not see in Arrow’s pilot at Comicon was the Deathstroke mask on the beach in the beginning, interesting. He’s my favorite DC character(similar to Deadpool) and I hope he appears.

    LOL, RSH still taking out his wrath on Ringer. I didn’t enjoy that show either but I’m more into the fast paced high energy action series like Nikita, Strike Back, and Spartacus. Different tastes for different people.

  • Pierre

    @ Richard Steven Hack

    Katie Cassidy is a plain Jane blonde, she’s no where near the hottest blonde on that network. If you want to see a hot blonde on that network look up AnnaLynne McCord.

    You can make a decent argument with Willa Holland and Lyndsy Fonseca and I won’t disagree with anybody on that. Lyndsy tends to be a bit more exotic with those juicy Portuguese lips.

  • Robert

    Pierre Lyndsy is hot as hell but the hottest blonde on CW is no doubt Candice Accola from Vampire Diaries

  • thesnowleopard


    Bondoel, is that you?

  • Robert

    who is that

  • Jason50

    @Richard Steven Hack- Wow I have not heard Emilie Ulerup’s name in a while. I had a hard time trying to get back into Sanctuary after she left and stopped watching after the 2nd season.

  • Networkman

    Arrow is needed for the CW because with so many viewers watching, it is great for them to promote their other shows during the hour. I feel Arrow is attracting viewers who may not have ever watched any shows of this network. I’m hoping this gives direction to the network. They should know it is time to get rid of shows like 90210.

  • alffan

    I like Guys with Kids. It built 30% on its lead in. Consider it gained 0.3 and Neighbors lost 0.3… Is that really that bad. I think they need to move it and see if it can get some numbers. AP is a horrible lead in. I vote to move the monkey over to GWK …

  • Tyler

    Arrow skewed old! Vampire Diaries premiered with 3.1 million and a 1.5 demo rating last season.

  • cooliooni

    @ Richard Steven Hack
    When was Emille Ulerup on supernatural ?
    I loved her on Sanctaury but never noticed her on SPN ? she must have looked different .

    She didn’t play jo did she ?

  • John A

    Stop comparing Arrow and Nikita. CW want Arrow to be a hit.

  • thesnowleopard

    It only lost 0.3 of its demo and had the second-highest start of the network so far this season, in its eighth season. I don’t think you quite get what “running on fumes” means.

  • Robert Buckley

    Those numbers for NASHVILLE are predictable. i see this show getting canceled.

    If you think this show has a better chance sticking around than 666 Park Avenue than you are crazy. 666 only did bad on sunday because of football.

  • John A

    That Lydsay whatever her name is one of the reasons i dumped nikita Worst actress on tv.

  • Mickey

    Awesome ratings for Arrow and Supernatural. It was what I was expecting/hoping for.

    To those fearing Arrow might drop off a cliff like TSC and Ringer, I think Arrow is different because it is high quality and has the tv critics behind it. People will keep watching because it’s good.

    I still don’t understand why the CW didn’t premiere SPN and Arrow on the same night. Seems to me like SPN would stand a better chance of holding on to Arrow viewers who stuck around to check out SPN if it were the premiere rather than episode 2. But hopefully the jump is because people are watching live, now that the awesome double feature of Arrow and SPN gives them more of a reason to make a genre event evening of it.

    Last week Silvio was saying the 0.8 for SPN against the debates was a “disaster.” But 62-70 million people watched the debates, and SPN didn’t have its lead in. And far from getting killed against the juggernaut of top-rated shows, its ratings rose. This is testament to what SPN can do in the toughest most competitive slot in television.

  • Kavyn

    @HavingADomestic79 “Oh man, does Arrow have a prissy, annoying, whining, supermodel character like Alex, too? Hope not.”

    I’m going to take a guess and say Willa Holland will fill that role.

    @Richard No show is the “same thing” really, but in terms of every other show Nikita’s the closest thing to Arrow you’ll get on the CW (and probably any other network currently, to be honest).

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