TV Ratings Wednesday: 'Supernatural' & 'The Middle' Up, 'Survivor' 'SVU' & 'Criminal Minds' Hit Lows, 'Arrow' Flies for the CW, + 'Nashville' & 'Chicago Fire' Premieres

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October 11th, 2012


Adults 18-49: Rating/Share 3.4/9 3.2/9 2.8/8 1.6/5 1.5/4 1.2/3
Adults 18-34: Rating/Share 3.1/10 2.5/8 1.6/5 1.4/5 1.4/4 1.0/3
Total Viewers (million) 9.357 9.382 10.504 5.553 3.703 3.303


FOX was the number 1 network with adults 18-49, but CBS won with total viewers.

On FOX,  The X Factor garnered a 3.4, down a tenth from last week's 3.5 adults 18-49 rating.

On CBS, Survivor: Philippines earned a 2.6, down four tenths from last week's 3.0 adults 18-49 rating and a new low. Criminal Minds earned 3.0, down a tenth from its last original's 3.1 adults 18-49 rating and a new low for fall. CSI earned a 2.6 rating, up a tenth from its last original's 2.5 18-49 rating.

On ABC, The Middle scored a 2.4, up two tenths from last week's 2.2 adults 18-49 rating.  The Neighbors was flat with last week's 1.9 adults 18-49 rating. A double shot of Modern Family earned a 4.7 and a 4.9 at 9 and 9:30, down from the the 5.5 their last original earned. The premiere of Nashville at 10PM earned a 2.8 rating.

On NBC Animal Practice garnered a 1.1, down two tenths from last week's 1.3 adults 18-49 rating. Guys With Kids earned a 1.4, also down two tenths from last week's 1.6 adults 18-49 rating. Law and Order: SVU earned a 1.8, which is down three tenths after its 2.1 premiere rating and a new fall low. The series premiere of Chicago Fire earned a 1.9 rating.

On the CW, the premiere of Arrow scored a 1.3 among adults 18-49. It was also the most-watched CW premiere in 3 years, and gave the network its best adult 18-49 ratings in two years (since 10/13/10). The dreamers were right!  Supernatural earned a 1.0, up two tenths from last week's 0.8 adults 18-49 rating.




Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 10, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX The X Factor (8-10PM) 3.4 9  9.357
CBS Survivor: Philippines 2.6 8  9.576
ABC The Middle 2.4 7  7.807
CW Arrow -P 1.3 4  4.017
NBC Animal Practice 1.1 3  3.875
8:30PM ABC The Neighbors 1.9 5  6.271
NBC Guys With Kids 1.4 4  4.196
9:00 PM ABC Modern Family 4.7 13  12.030
CBS Criminal Minds 3.0 8  11.352
NBC Law & Order: SVU 1.8 5  6.184
CW Supernatural 1.0 3  2.588
9:30PM ABC Modern Family 4.9 12  12.226
10:00PM ABC Nashville -P 2.8 8  8.978
CBS CSI 2.6 7  10.584
NBC Chicago Fire -P 1.9 5  6.438

In Late-Night Metered Markets Wednesday night:


*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David
Letterman," 2.5/7; and ABC's combo of "Nightline," 3.3/8; and "Jimmy
Kimmel Live," 1.7/5.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/3;
"Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/3.

*	At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in
metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.2/4 with an encore).  In the 25 markets with Local People
Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2
with an encore).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
metered-market households and a 0.4/3 in adults 18-49 in the 25
markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Skylar

    The analysis needs to correct Arrow’s ratings to a 1.3

  • a p garcia

    Lets hope Arrow & SPN can hold their audience. Nashville is kind of low considering it was after MF.

  • Michael

    Time will tell, if Arrow has replaced Vampire Diaries as the top rated show for the network. TVD has been sitting pretty for 3 full seasons on top.

  • Jd

    Hopefully the fact that Nashville is excellent will keep viewers around. It won’t have Mod FAM as a leads in next week so we’ll see, but it was a great pilot.

  • Wowza

    No, X factor will be adjusted up you diets and everyone knows that but you are immature. 3.5 is even with last week

  • Serial Rocker

    I try not to hate on shows other people enjoy no matter how much they don’t interest me (what’s the point?) but I do think it’s fairly clear that the CW needs to start moving itself away from the teen dramas that are obviously no longer pulling in the audience they wanted. Shows like Gossip Girl and 90210 have an audience just as specific as any genre show and it’s pretty obvious which of the two types of show are most popular right now.

    The likes of Arrow, TVD and Supernatural prove you can still have the angsty romance drama aspects as long as you create a good compelling story and group of characters around them. Have something for everyone in a show and you’ll get better numbers. The evidence is right there in the ratings for them to see.

  • Tessa


    A big chunk of Supernatural’s audience are women. Believe it or not we like looking at hot, musclebound guys with badass attitudes and tragic pasts. Who would’ve thunk straight women would like that, huh? It’s mind boggling. ;)

  • http://tvbythenumbers.com Bill Gorman

    “So, all this time this network should have been geared towards men CW? Wow.”

    Arrow still had more female 18-49 viewers than male 18-49 (1.3 rating vs. 1.2), but that is far more even than most CW shows from the “Dawn era”.

  • Corine

    ”I can see the show on these levels cuz I cant see Usher and Shakira giving that mich of a ratkngs boost except for the first episode.”

    xtina boost ratings? LMFAO…. Sorry but DONT… she cant even boost the single.

    Your body is a flop…bigger than xfloptor.

  • Nick

    Didn’t get to see Arrow but it looks good, glad to see it did well and even more glad it helped Supernatural rise

  • Cynthia

    I thought Nashville would do better having a 1 hour Modern Family lead in

  • PHIL

    The Voice is not a true reflection of the music industry

  • Skylar

    Vampire Diaries had several episodes reach 4 million in Season 1, so it was the last show to reach that barrier. The premiere was close to 5 million

  • s0303

    @brian j…they need to leave grimm where it is…they tried it on monday and the last rating was a 1.5…it is not going to do any better than svu is on wed…

  • ron

    Thank GOD Cw had a great Nigth more than 1.0 as i expected! lest hope the number will rise the next week!

    Nashville ahsd a great oppening! not su much for chicago fire but still good

  • Trey

    Arrow was pretty good.

  • KevinSW

    Honestly I feel NBC is killing Guys with Kids with a horrible lead in, let’s hope it adjust up to a 1.5, which isn’t too bad, they should really put either community or Whitney on there, to help it out a bit.

    Animal Practice is dead NBC, deal with it, save the other that was doing better.

  • Vcoolwater

    I don’t think Arrow is aimed at Men only. We do have the angst between the leads. The pilot didn’t impress me, but I am clearly in the minority. Also these are same people who gave us the dud “No Ordinary Family”. I don’t trush them to give a good superhero show.

  • LOL

    Where is Britney’s huge fanbase? Why is Flop Factor still flopping?

  • Michael

    Bill, are you going to create a prediction thread for “Beauty And The Beast?” The retentionistas are hungry (I can only assume) lol!

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