ABC Freshman 'Last Resort' Beats Out NBC’s Established Comedies in the 8pm Hour

Categories: Network TV Press Releases

Written By

October 12th, 2012

via press release:

ABC Freshman “Last Resort” Beats Out NBC’s Established Comedies in the 8pm Hour

 

ABC’s “Last Resort” is the Biggest Gainer for Any 8pm Show in DVR Playback

 

The New ABC Drama Continues to Deliver Strong Year-to-Year Time Period Growth

 

 

Please Note:  From 9:00-11:00 p.m., ABC’s “Grey’s Anatomy” and “Scandal” were pre-empted for the Vice Presidential Debate.  Also due to the debate, the Fast Affiliate Ratings do not include viewing for “Last Resort” in the Mountain Time Zone.

 

Last Resort” (8:00-9:00 p.m.)

In the 8 o’clock hour opposite Fox’s “The X Factor” and CBS’ top-rated comedies (“The Big Bang Theory”/”Two and a Half Men”), ABC freshman “Last Resort” once again beat out NBC’s established comedies by wide margins, outdelivering the combo of “30 Rock” and “Up All Night” by 3.3 million viewers (6.9 million vs. 3.6 million) and by 23% in Adults 18-49 (1.6/4 vs. 1.3/4). 

 

  • The biggest percentage gainer via DVR playback for any 8:00 p.m. show, last week’s broadcast of “Last Resort” saw its Adult 18-49 number jump 42% (up from a 36% increase for its debut telecast) to a 2.7 rating, from the Live + Same Day to the Live + 3 Day numbers.  The new drama also surged by an additional 1.9 million viewers in its first 3 days of playback, rising to 9.9 million viewers.

 

  • The new ABC drama continued to generate double-digit time period improvement year to year (up for its 3rd straight telecast), growing its hour by 17% in Total Viewers and by 23% in Adults 18-49 over the same night last year with original drama programming.   In addition despite going up against Major League Baseball Playoffs, “Last Resort” delivered huge year-to-year increases across all key Men demos: M18-34 +120%, M18-49 +100% and M25-54 +82%.

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/11/12.

 
  • scifi

    lol…

  • Pat

    c’mon ABC, i thought you were better than this…

  • John F.

    Let me get this straight. They got 6 million viewers and they’re bragging. There are over 300 million people in the USA.

  • Eugenius

    this is just pathetic

    i mean i love you ABC and I love Last Resort, it’s an amazing show but c’mon issuing such press releases is plain pathetic.

  • Flame

    Pretty big mouth considering they beat them with a 1.6, which stinks compared to TBBT and XF.

  • Fake Me Out

    Hey ABC PR, you forgot to mention you tied a show on the CW … the C freaking W!! But I have to say congrats on your ratings failure beating out NBCs ratings failures! I guess this makes you cream of the crap?

    ymmv

  • Chuck Collins

    Since we all know that DVR playback is THE most important category for advertisers, obviously “LAST RESORT” will soon be getting a two-year pickup and a huge increase in the actors’ salaries.

  • Ricardo

    They should issue a press release telling viewers to watch the show LIVE instead of DVRing it, otherwise it will get canceled very soon…

  • DanOregon

    You would think ABC would be embarrassed that their research proves that people like the show but that their idiotic scheduling for it is dragging it down.

  • Dan

    ABC is bragging because Last Resort is doing better than recent freshman failures like Charlie’s Angels and My Generation and building on it’s previous episodes. The ratings are crap nonetheless but this will let the series remain on the air through November and December.

  • Oliver

    Oh, ABC press releases, is there anything you can’t spin?

    That said, it’s doing better than previous timeslot occupants so I doubt they will pull it early. 13 and done.

  • JONNYSBRO

    Well it is doing way better than My Generation did which flopped. ABC IMO should nurture the show. Its need big nurturing IMO. Last Resort is a riveting show that demands peoples attention. I wish people were watching such a quality show.

  • Dan S

    I have to admit for a show I love this show but that was 1 lame defense of it’s preliminary numbers from last night. I mean it tied the CW at 1.6 & maybe it can get adjusted up in the finals hopefully. If ABC is content with these numbers then lets see the full season order.

  • Dan S

    My last post makes me sound drunk. I swear I’ve only had 1 bourbon so far

  • marcos

    come’on ABC! it’s not something to brag about beating NBC since even CW did it LMAO

  • bsp

    Fake it ’til make it, I reckon…

  • Anthony

    We’re number 4! We’re number 4!

  • Bern

    I don’t see the point of ABC press release information. Jus like they did to Missing and V all the info was about beating/gaining ratings but guess what they got cancelled.

  • tv#1

    I like Last Resort, but it isn’t doing well (ratings wise). I suspect ABC will only produce 13 episodes, and then that will be it.

  • Leaveit2me

    The networks are increasing relying on DVR numbers before making programming decisions. Based on ABC’s enthusiasm “The Last Resort” won’t be cancelled, killjoys.

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