ABC Freshman 'Last Resort' Beats Out NBC’s Established Comedies in the 8pm Hour

Categories: Network TV Press Releases

Written By

October 12th, 2012

via press release:

ABC Freshman “Last Resort” Beats Out NBC’s Established Comedies in the 8pm Hour

 

ABC’s “Last Resort” is the Biggest Gainer for Any 8pm Show in DVR Playback

 

The New ABC Drama Continues to Deliver Strong Year-to-Year Time Period Growth

 

 

Please Note:  From 9:00-11:00 p.m., ABC’s “Grey’s Anatomy” and “Scandal” were pre-empted for the Vice Presidential Debate.  Also due to the debate, the Fast Affiliate Ratings do not include viewing for “Last Resort” in the Mountain Time Zone.

 

Last Resort” (8:00-9:00 p.m.)

In the 8 o’clock hour opposite Fox’s “The X Factor” and CBS’ top-rated comedies (“The Big Bang Theory”/”Two and a Half Men”), ABC freshman “Last Resort” once again beat out NBC’s established comedies by wide margins, outdelivering the combo of “30 Rock” and “Up All Night” by 3.3 million viewers (6.9 million vs. 3.6 million) and by 23% in Adults 18-49 (1.6/4 vs. 1.3/4). 

 

  • The biggest percentage gainer via DVR playback for any 8:00 p.m. show, last week’s broadcast of “Last Resort” saw its Adult 18-49 number jump 42% (up from a 36% increase for its debut telecast) to a 2.7 rating, from the Live + Same Day to the Live + 3 Day numbers.  The new drama also surged by an additional 1.9 million viewers in its first 3 days of playback, rising to 9.9 million viewers.

 

  • The new ABC drama continued to generate double-digit time period improvement year to year (up for its 3rd straight telecast), growing its hour by 17% in Total Viewers and by 23% in Adults 18-49 over the same night last year with original drama programming.   In addition despite going up against Major League Baseball Playoffs, “Last Resort” delivered huge year-to-year increases across all key Men demos: M18-34 +120%, M18-49 +100% and M25-54 +82%.

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/11/12.

 
  • Jim

    Why all the abc bashing? It’s a good show. I’m glad they are behind it Too many smart shows die due to lack of support

  • Fake Me Out

    @Dan S

    My last post makes me sound drunk. I swear I’ve only had 1 bourbon so far

    Just one? Slacker! ;-)

  • gerry

    oh abc….

    well, if they care to involve this much spin, perhaps they’ll stand behind the show despite its lackluster ratings………?

  • Brett Heitkam

    Up All Night is terrible this season. Switching up the entire storyline of the show (Cancelling “Ava,” and adding Christina Applegate’s never-before-mentioned brother to the cast) completely destroyed it for me. Christina Applegate needs to star in a multi-camera sitcom…and Maya Rudolph deserves her own show as well. What a waste of talent!

  • badman

    for a weird reason they forgot to mention CW and TVD ;)

    Anyway this is so saaaaaad… LR deserves better than this.. I wish it was on cable and not on ABC..

  • Jason50

    Good job ABC! Seems like they have confidense in this show. Looks like this show is going to be safe for renewal. YES!! I KNEW IT! ALL THIS WORRYING IS FOR NOTHING!! THANK THE FISH GODS AND THE LORDS OF SEA QUEST!! I am happy…

  • Holly

    @Jason50,

    NEVER base your hopes for renewal on a press release. Press releases are always positive about shows, even if they have to tout that the show won the all-important African American men aged 18-22 named George demo.

  • Flarikker

    I am one that DVR-ed it. I wish they would move it to better time slot.

  • Jason50

    @Holly- I know, sorry I just could not resist the chance to make fun of this. I do want for the show to get renewed though, as slim as that may be.

  • Lord Seth

    Even by the usual standards of ABC’s press releases, this is pretty funny.

  • Pamela

    The longer the sub stays there, the harder the story is to believe. It’s not bad enough yet to cancel the series from the dvr but also not worth getting excited about watching. I give it one season.

  • Alex

    @Bern wrote: “Jus like they did to Missing and V all the info was about beating/gaining ratings but guess what they got cancelled.”

    V got a second season pick-up, though. Everyone seems to think V was a failure, but it was a science fiction series on mainstream network that got a second season. That’s a success.

    I’m puzzled why people are jumping down ABC’s throat for doing its job and promoting its programming, especially something that’s fairly expensive like Last Resort. I suppose the killjoys didn’t like that skit they did for the football broadcast last week either.

  • a p garcia

    I really don’t think the time and date Last Resort is shown is no accident. Hollywood is Liberal, just look at at history. True it is one of the most unique premise around and acted very good. The only thing I can find wrong is that a nuclear sub has very little room. Priorty of room is given to weapon such as torpedoes and miscles and not the crew and this goes even to Captain’s quarters.

  • Boone

    Last Resort is beyond belief, period. Nowhere to go. Let it go.

  • jax

    I love this show! It is one of the best on right now (which isn’t saying much, I know).
    I hope it says around a while!
    It’s MUCH better than the poorly written and boring Revolution!

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