Late Night TV Ratings For October 1-5, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

October 12th, 2012

To see past weeks' Late Night TV ratings information click here.

 

Via NBC's Press Release

NBC RATINGS RESULTS FOR THE LATE-NIGHT WEEK OF OCT. 1-5
JAY LENO AND JIMMY FALLON FINISH #1 IN TOTAL VIEWERS VS. THEIR ABC AND CBS TIME-PERIOD COMPETITION

JAY GENERATES HIS BIGGEST WEEK-TWO TOTAL-VIEWER MARGIN OVER 'Late Show' SINCE 2008

UNIVERSAL CITY, Calif. – October 11, 2012 – NBC’s “The Tonight Show with Jay Leno” has averaged a 0.7 rating, 3 share in adults 18-49 and 3.2 million viewers overall for the week of October 1-5. In total viewers, "Tonight" out-delivered CBS’s "Late Show with David Letterman" and ABC’s combination of “Nightline” and “Jimmy Kimmel Live” for the week. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" delivered a bigger overall audience than CBS's "Late Late Show with Craig Ferguson," as well as versus "Kimmel" in their head-to-head half-hour.

Jay won the week over "Late Show" by a 10 percent margin in total viewers (3.167 million vs. 2.873 million). That's up from an 8 percent advantage for the second week of the season last year and is "Tonight's" biggest total-viewer lead over "Late Show" during the second week of a season since 2008. Jimmy Fallon out-delivered "Late Late Show" in total viewers by a 6 percent margin for the week (1.515 million vs. 1.426 million), the second-biggest total-viewer advantage for "Late Night" over "Late Late Show" during the second week of a season since 2008.

Through the first two weeks of the new television season, "Tonight" has increased its margins over "Late Show" versus one year ago in viewers 18-49 (to 2 percent from a year-ago deficit of 2 percent) and viewers 25-54 (to 2 percent from last year's 1 percent).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of October 1-5. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.7 rating, 3 share

CBS “Late Show,” 0.7/3

11:35 p.m.-12 midnight ET

ABC “Nightline,” 0.8/3

12 midnight-1 a.m. ET

ABC “Kimmel,” 0.5/3*

12:35-1:35 a.m. ET

NBC “Late Night,” 0.4/2

CBS “Late Late Show,” 0.5/3

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.2 million viewers

CBS “Late Show,” 2.9 million viewers

11:35 p.m.-12 midnight ET

ABC “Nightline,” 3.8 million viewers

12 midnight-1 a.m. ET

ABC “Kimmel,” 1.8 million viewers*

12:35-1:35 a.m. ET

NBC “Late Night,” 1.5 million viewers

CBS “Late Late Show,” 1.4 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers*

* Friday’s “Kimmel” and “Last Call” were encores


SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.7 rating, 3 share

CBS “Late Show,” 0.7/3

11:35 p.m.-12 midnight ET

ABC “Nightline,” 0.8/3

12 midnight-1 a.m. ET

ABC “Kimmel,” 0.5/3

12:35-1:35 a.m. ET

NBC “Late Night,” 0.4/3

CBS “Late Late Show,” 0.4/3

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.2 million viewers

CBS “Late Show,” 2.9 million viewers

11:35 p.m.-12 midnight ET

ABC “Nightline,” 3.7 million viewers

12 midnight-1 a.m. ET

ABC “Kimmel,” 1.8 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.5 million viewers

CBS “Late Late Show,” 1.4 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF OCTOBER 1-5

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.8 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

 

 

 

 

 

 

 
  • Brad

    NBC cancelled an order for a Dane Cook comedy. Unlike the past two years, I think they are less desperate for new shows.

    http://blog.zap2it.com/frominsidethebox/2012/10/dane-cook-comedy-next-caller-canceled-by-nbc.html

  • Brad

    What do you all think of Jimmy Fallon’s new show “Guys with Kids”? I haven’t watched an episode yet but I think a 1.4 in the ratings is good/decent.

  • Diana Santiago

    Brad, NBC has been very erratic this week with their primetime plans. They postponed indefinitely the premiere of Community, irritating once again their small but loyal fan army; they spent $10 million in the (already cancelled) Munsters remake pilot (which apparently they want to air as a Halloween special someday); they cancel Dane Cook’s show without even airing one episode. Animal Practice has received awful reviews and critiques. They are doing slightly better numbers, but at what expense?

    With the monetary decisions Comcast is doing, I suspect that NBC could turn into a all-sports network.

  • Elie Muller

    These ratings may not be as good as they were back in 2006, however; they are telling us one thing. When Craig Ferguson tops “Late Night” in the demos at 12:30AM, it won’t be long now before CBS delivers him the Christmas gift of a house band (finally), and a chance to replace David Letterman at 11:30! Plus, he’s about to get Kristen Bell a 1:30 show on CBS.

  • Eroll Muller

    Here we go! The 3rd or 4th version of the late night wars is starting to heat up this time. With the ratings that Craig Ferguson has at 12:30, he could actually get the house band he needs to get him 11:30. As for Carson Daly’s ratings at 1:30, he’ll actually be better than Jimmy Fallon, and he’ll get the chance for an earlier timeslot that he’s deserved for 11 years now. For Jimmy Fallon’s ratings at 12:30, he should be happy to know that he’ll never get 11:30! Kristen Bell will get her 1:30 show at CBS soon, so it could change.

  • Aaron

    Diana, I don’t think NBC is going to become an all-sports network. Comcast SportsNet has adopted the NBC logo and they changed the Versus sports network into NBC Sports Network.

  • Mario

    Dan, read the release. Leno and Dave tied and Leno beat Dave in total viewers.

    Leno will beat Dave for the season like always!

  • Dan

    Mario,

    I did read the release. Can you tell me where NBC made a statement about them tying? They both did a 0.7 after rounding but Dave had more 18 – 49 viewers and won the week.

    So my question still stands. Jay had a bigger lead in for the week from NBC than Dave got from CBS, but Dave beat him. What is your advice for Leno? What does he need to do differently in order to get back the #1 spot?

  • Brad

    Lets put this in simple terms. Let’s say that one person has $0.65. Now let’s say that the second person has $0.69. In the end they both get rounded up to $0.70, but in the end the second person has more money. This is exactly how the Leno v. Letterman ratings work.

  • Brad

    Diana. Great reporting! Seems like you are right, that the good ratings are coming at quite an expense. But we must admit everything NBC does is viewed under a microscope. Like no one really knows about the bad moves of other networks.

  • Gary Middleton

    Obama’s decision to go on the Daily Show is a strange one to me. A not-huge total audience that is probably about 100% behind him already.

  • Brad

    I can only think of two reason. One is that Obama wants to fire up his base after a lackluster performance in his first debate. Many day that is why Biden was acting the way he was against Ryan, to fire up the Democrats, and it did.

    Two is that Obama wants to appeal to the youth. The youth will not vote for Romney. That’s a a given at least in my college. The problem is everyone has said they are dissapointed with Obama and only support him over Romney, not enough to register to vote or to actually go out and vote. The Daily Show would be a good way to reach out to the youth.

  • Gary Middleton

    Probably, Brad, but it seems like flawed strategy to me. People who commit their time to the Daily Show, a very intensely political program, were already going to vote. And they were going to vote Obama. And they were mostly going to do it in guaranteed blue states where he can’t benefit. He needs the young people who watch Robot Chicken.

  • Brad

    Haha. I hear you now Gary. Sounds like Obama is just implimanting more poor plans as President. Lol.
    (I’m only kidding people.)

  • jcfreder

    Free publicity can’t hurt. Selling a candidate is like selling a movie. Obama is plugging his run. Makes total sense. Might be difficult to make a Robot Chicken appearance given how long it takes to make that stop-motion stuff. ;)

  • Gary Middleton

    “Free publicity can’t hurt.”

    Unfortunately, jc, the President’s time is anything but free right now. Time spent in NYC preaching to the choir could be spent in Virginia, Ohio, Iowa, Wisconsin, Colorado, Nevada, and arguably Florida where it’s going to matter. Or at least on a TV show likely to reach a few of the people he needs. John Kerry took Wisconsin by 11 thousand votes, that’s the kind of battle that will decide this one. The Daily Show isn’t the place to fight it, imo.

  • Brad

    My only guess is that Stewart tapes later as it is a late night show and therefore Obama can make the performance as he had something earlier that day. I would say Obama will just happen to be in New York that day and wanted to get a TV appearance in while he can, but if you are in New York, we wouldn’t you go over to dozens of other shows being taped at the same time?

    This really is puzzling Gary!

  • GARebelman

    Paul Shaffer may leave Late Show after his contract expires

    http://www.hollywoodreporter.com/news/paul-shaffer-might-leave-late-378884

  • Monikka

    Wow! Paul Shaffer is an incredible asset to The Late Show. I can’t imagine the show without him, nor would I want to.

    I think this the first definite indication Letterman is leaving in 2014. Shaffer is too smart and too loyal to tip his hand unless “authorized” to.

  • GARebelman

    I agree Monikka. I can’t imagine another band leader sitting through that as Dave is heavily reliant on feedback. Paul is notorious as the “echo” while the show is on so I think if Paul is ready to retire from TV, Dave might as well bow out too.

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