Late Night TV Ratings For October 1-5, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

October 12th, 2012

To see past weeks' Late Night TV ratings information click here.

 

Via NBC's Press Release

NBC RATINGS RESULTS FOR THE LATE-NIGHT WEEK OF OCT. 1-5
JAY LENO AND JIMMY FALLON FINISH #1 IN TOTAL VIEWERS VS. THEIR ABC AND CBS TIME-PERIOD COMPETITION

JAY GENERATES HIS BIGGEST WEEK-TWO TOTAL-VIEWER MARGIN OVER 'Late Show' SINCE 2008

UNIVERSAL CITY, Calif. – October 11, 2012 – NBC’s “The Tonight Show with Jay Leno” has averaged a 0.7 rating, 3 share in adults 18-49 and 3.2 million viewers overall for the week of October 1-5. In total viewers, "Tonight" out-delivered CBS’s "Late Show with David Letterman" and ABC’s combination of “Nightline” and “Jimmy Kimmel Live” for the week. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" delivered a bigger overall audience than CBS's "Late Late Show with Craig Ferguson," as well as versus "Kimmel" in their head-to-head half-hour.

Jay won the week over "Late Show" by a 10 percent margin in total viewers (3.167 million vs. 2.873 million). That's up from an 8 percent advantage for the second week of the season last year and is "Tonight's" biggest total-viewer lead over "Late Show" during the second week of a season since 2008. Jimmy Fallon out-delivered "Late Late Show" in total viewers by a 6 percent margin for the week (1.515 million vs. 1.426 million), the second-biggest total-viewer advantage for "Late Night" over "Late Late Show" during the second week of a season since 2008.

Through the first two weeks of the new television season, "Tonight" has increased its margins over "Late Show" versus one year ago in viewers 18-49 (to 2 percent from a year-ago deficit of 2 percent) and viewers 25-54 (to 2 percent from last year's 1 percent).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of October 1-5. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.7 rating, 3 share

CBS “Late Show,” 0.7/3

11:35 p.m.-12 midnight ET

ABC “Nightline,” 0.8/3

12 midnight-1 a.m. ET

ABC “Kimmel,” 0.5/3*

12:35-1:35 a.m. ET

NBC “Late Night,” 0.4/2

CBS “Late Late Show,” 0.5/3

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.2 million viewers

CBS “Late Show,” 2.9 million viewers

11:35 p.m.-12 midnight ET

ABC “Nightline,” 3.8 million viewers

12 midnight-1 a.m. ET

ABC “Kimmel,” 1.8 million viewers*

12:35-1:35 a.m. ET

NBC “Late Night,” 1.5 million viewers

CBS “Late Late Show,” 1.4 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers*

* Friday’s “Kimmel” and “Last Call” were encores


SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.7 rating, 3 share

CBS “Late Show,” 0.7/3

11:35 p.m.-12 midnight ET

ABC “Nightline,” 0.8/3

12 midnight-1 a.m. ET

ABC “Kimmel,” 0.5/3

12:35-1:35 a.m. ET

NBC “Late Night,” 0.4/3

CBS “Late Late Show,” 0.4/3

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.2 million viewers

CBS “Late Show,” 2.9 million viewers

11:35 p.m.-12 midnight ET

ABC “Nightline,” 3.7 million viewers

12 midnight-1 a.m. ET

ABC “Kimmel,” 1.8 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.5 million viewers

CBS “Late Late Show,” 1.4 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF OCTOBER 1-5

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.8 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

 

 

 

 

 

 

 
  • Brad

    Sounds somewhat similar to Letterman who always answers how much lover he’ll do the show for with “two more years”. I can see Shaffer keep thinking this is the last extension, want to take a “long nap”, but two years come and he does it all again. That’s basically what he said towards the end there, that you never know. Sounds like he’s thought of this all before.

  • jcfreder

    A quick search shows that the president will already be in New York Thursday for something called the Alfred E. Smith Memorial Foundation Dinner, “a glittering New York Catholic charity event that has served for more than six decades as a lighthearted pit stop for presidential candidates in the weeks before national elections.”

    It’s not puzzling at all that the president would visit a friendly political talk show while he is out in New York (one that is neck and neck with any other late night show out there). That appearance will reach voters in every state, so its not like its some huge lost opportunity to contact other voters. I imagine the president has standing offers from virtually every show, but you have to balance the “looking presidential” part of it as well. The Daily Show has more than a veneer or political respectability so it makes perfect sense to do it.

    As for the “opportunity cost” of doing the show vs having the umpteenth campaign rally or other function, I presume that people who show up at campaign stops tend to be pretty solid votes already too. Not to mention that I’m sure the Daily Show is going to get much higher than usual ratings, which indicates that more than just the normal base Stewart audience will be checking it out. Its also a very short time commitment; its not like Obama is going to be sitting the in green room for an hour before coming out. Plus there is no question that there is concern over whether the youth vote is going to hit the polls as hard as it did in 2008. It would be political malpractice NOT to do stuff like this.

  • Brad

    All I have to say I’m glad you shut me up JC. Now it’s all clear.

  • Mario

    Dan, Leno will beat Letterman for the season like he does every year.

    Where were your comments these past weeks when Leno soundly beat Dave?

  • Mario

    LMAO! Conan is down to 800K!

    TBS must be seriously delusional if they don’t have him on the chopping block!

  • Douglas in TN

    This week’s numbers remind me of that period in the mid-1990s when Jay Leno would clock more total viewers but Letterman would claim the demo victory, increasingly by slim margins. I wonder if we’re heading into that phase again. The overnights are pretty close almost every day, except last Thursday, and they’re more fascinating than reliable.

    Could it be, too, that Letterman regains the total viewer crown too by Christmas? And could that continue after Jimmy Kimmel is thrown into the mix?

    “TBS’s Conan, which continues to rank as late night’s #1 hour-long talk show with adults 18-34 for year-to-date, averaged 806,000 viewers in Live + Same Day last week, up 6% over the same week last year. In the demos, Conan garnered 232,000 adults 18-34 (+3%) and 514,000 adults 18-49 (+7%).”

    How will this be affected by Kimmel?

  • Dan

    Mario,

    I’m around every 3 or 4 weeks. I like Letterman but am not a blind “fanboy”. I will readily admit that Leno beat Dave by 0.1 demo points in the 52 week season that ended a few weeks ago.

    Now we are into a new season and things are remaining interesting. I can be critical of Dave’s show even though he is my preferred late night host. He is falling this year (as he has been the past years) and I think some of the things hurting him are:
    1) Budget cuts. It is evident he has trimmed his budget. Less sending Biff to big events, less remotes, less concerts outside, throwing things off the roof, less everything that seems to cost money.
    2) Repeating jokes. He seems to key on something he likes and repeat it for the week, this can get tiresome.
    3) Letterman himself spending less time working on the show. He has admitted this in many interviews. Since his son came along he puts less effort into the day to day operation of his telecast.
    4) Quality of guests. Although Dave still gets the A list visits he often has nights where it’s not even B level.

    On the positive front:
    1) No one interviews guests as comfortably, quick wittedly and without “a$$ kissing” as Dave. He doesn’t need his notes and when he’s on, he’s really on.
    2) I still love when he just sits at his desk and riff’s. No one play “grumpy old man” or “self deprecating man” as well as Dave does.

    So Mario, I know your comments usually range in the “lol”, “Leno is KING”, “everybody else sucks” level of discourse but I’m wondering if you can be a critical fan? What does Leno need to do this year to be KING? He wasn’t KING last week, and if he doesn’t look after business there may be more weeks like this. Does he need better guests? Does he need to tweak his monologue? What, in your opinion, does Leno need to do to stay on top? Surely both him and Dave must be thinking of their strategy when Kimmel joins them at 11:35 in January.

  • Mario

    Dan, Leno may not be as good as he was 5 or 10 years ago but he’s still the best out there.

    As Gary said Leno is the only one who does a 30 joke monologue night after night! When you’re doing so many not every joke can be good! How many does Dave do? 5 or 6?

    I would just tell Jay to keep doing what he’s doing but bring back some of his best bits like Iron Jay and Beyondo!

  • Brad

    Conan is doing the reverse of Andy Cohen. Andy Cohen runs the lineup and produces shows for Bravo and decided to give himself a late night talk show. Conan came to TBS to do a late night talk show but has grown to produce multiple shows for the Turner company. Their talk show’s ratings aren’t very good, but its the price the network pays for all the other work they do. At any workplace, you have to make yourself irreplaceable, a necessity. These guys have done something Leno hasn’t and look who’s been on the chopping block for the past couple of years.

  • Gary Middleton

    “As for the “opportunity cost” of doing the show vs having the umpteenth campaign rally or other function, I presume that people who show up at campaign stops tend to be pretty solid votes already too.”

    The key is it generates coverage in those entirely critical areas. I know it’s a bit distasteful to think that the Presidential election really only exists in 15% of the country, but it’s true. It’s a target marketing situation, and Daily Show is exactly the wrong target.

    But then, he’s got a team of pros around him who presumably know the calculus as well as any of us. Have to assume they have good reasons for this, perhaps JC’s rationale among them.

  • Adam Stabelli

    Since Paul might be leaving in 2014, I suspect we’ll get news that Dave is leaving also soon. Maybe we might get an announcement that Jay is leaving the Tonight Show when his contract expires in 2014.

  • Mario

    Adam, I doubt that. What will Jay do?

    He will only be 64 and if anyone knows Jay he’s NOT the kind of guy to go to the golf course! He’s a workaholic and loves to work! Jay could easily host Tonight till he’s 70!

  • Douglas in TN

    Problem with that is that the networks are increasingly finding stiff competition for younger viewers from cable and the Internet. Some weeks Letterman and Leno’s demo numbers sink close to or below a million viewers. Leno and Letterman are increasingly irrelevant to younger viewers. Almost certainly NBC and CBS are focus grouping what happens soon.

    I agree with the earlier postings that with this latest extension Leno was probably told that this would be the last one he would sign. If you had the choice of getting the same numbers with Jay and Dave are getting now, and the possibility of getting some better numbers with a new, hipper host, which would you choose?

    I also agree that with Paul Shaffer goes David Letterman and the Late Show. The end of an era.

  • Brad

    I still don’t get when or how Paul Shaffer came out with this news. I thought he hardly gave interviews or talked with the press just like the rest of the Late Show crew. Do you think it was done purposefully to get the closing of The Late Show going? Or do you think it was a slip of the tongue kind of thing? He obviously meant it and talked a bit about it, but I meant slip of the tongue in the sense that he did think it through before telling the world.

  • Brad

    I saw this when I opened up to YouTube today. I was too young to have watched Late Night with Conan O’Brien, but this kind of work seems like his recent work, at least when he goes to a big city for a special.

    Anyways, great video.

  • Gary Middleton

    “I still don’t get when or how Paul Shaffer came out with this news. I thought he hardly gave interviews or talked with the press just like the rest of the Late Show crew.”

    He was compelled to do interviews in Canada for an awards show he was hosting there.

    It isn’t really news anyway. As you point out, he isn’t saying anything that Dave hasn’t said constantly through his career even going back to the 12:30 show. The interesting part of it for me was that Paul makes $5 million a year. The economics of that kind of salary for a sidekick are increasingly questionable.

  • Brad

    “The interesting part of it for me was that Paul makes $5 million a year. The economics of that kind of salary for a sidekick are increasingly questionable.”

    Questionable indeed but he is irreplaceable. Not only can I not imagine The Late Show without him, but he is the sidekick AND band leader. I think he’s worth $2.5 million and over time it doubled. I feel like they are all paid twice as much as they deserve to be paid.

  • Brad

    This is HUGE!!

    Jimmy Kimmel Books Lifelong Idol David Letterman on His Show

    http://www.hollywoodreporter.com/live-feed/jimmy-kimmel-books-david-letterman-379103

  • Brad

    Shaffer Update

    “In an interview with a reporter, I made two unrelated points which, joined together, seem to say something that isn’t true. It’s true that the show was recently extended for two years, and yes, someday when it’s all over, I will most likely take a nap. But I hope that day never comes. As long as the show goes on, I will be there for as long as Dave wants me on it.” – Shaffer

    http://newyork.newsday.com/entertainment/things-to-do/hudson-buzz-1.3774483/paul-shaffer-not-leaving-late-show-with-david-letterman-1.4115736

  • Douglas in TN

    Thank you, Brad. You made my day better by posting that on Paul.

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