Thursday Final Ratings: 'The Big Bang Theory' and 'Two and a Half Men' Adjusted Up; 'Up All Night', 'Beauty and the Beast' and '30 Rock' Adjusted Down; No Adjustment for 'The Vampire Diaries'

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October 12th, 2012

The Big Bang Theory was adjusted up three tenths, Two and a Half Men was adjusted up a single tenth, and 30 Rock, Up All Night and Beauty and the Beast were each adjusted down a tenth among adults 18-49 versus the preliminary Thursday broadcast ratings.

Note: We do not have final numbers for the VP debate coverage, but do have final numbers for each network's "analysis" segment which aired at 10:30PM

Final broadcast primetime ratings for Thursday, October 11, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS The Big Bang Theory 4.5 13 14.23
FOX The X Factor 2.9 8 8.43
ABC Last Resort 1.6 4 6.89
CW The Vampire Diaries 1.6 5 3.18
NBC 30 Rock 1.3 4 3.4
8:30PM CBS Two and a Half Men 3.5 10 11.35
NBC Up All Night 1.1 3 2.88
9:00PM CW Beauty and the Beast -P 1.2 3 2.78
10:30 PM NBC Decision '12 VP Analysis 2.0 5 6.7
CBS Campaign '12 VP Debate 1.6 4 5.93
ABC Vote 2012 Analysis 1.4 4 6.06

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

  • Chris

    TBBT Stumped X Factor

  • Jazmin

    I liked these 2 new CW shows, (Arrow and Beauty and Beast), each one in their genre are just fine, I hope their numbers don’t fall down too much next week.

  • Danny TVD

    I hope TVD kicks last resort to hell. I think netflix helped VD viewership, i k.ow i got all my frie.ds to wat,h it. The show isnt perfect but it amazing overall and has many jaw dropping mome.ts. 9/10 show. Maybe 9.5/10

  • Tony JJ

    I definitely think netflix helped TVD. This is the first season premiere that they’ve been on netflix including the previous season. Plus netflix is used heavily by teens and I can imagine a lot caught up with the Vampire Diaries.

  • nikki

    i was a fan of the secret circle but i like keeping up with the ratings too. Plus the show is terrible. So its always fun to see when the networks make stupid mistakes and shows like this do poorly. Its deserved thats all.

  • Cesar

    I’m just asking a question…how is it good for B&TB when it was adjusted down? again no need to argue or anything, I’m new at this so I’m just trying to understand.

  • NCJeff


    >> I’m a fan of The Vampire Diaries, but I find this awful. This just means the CW will drag this show for 10 seasons, like they did with Smallville and will do with Supernatural. And NO show is able to be good for so long. <<

    As far as the networks are concerned quality coming with good ratings is just a happy coincidence.

  • Mark Wood

    God I hate that I keep getting a Data error when I try to post from my phones at work during the day.

    Couple of points.

    Why would anyone be giving props to the CW for solving Wednesday and Thursday.

    We have one week’s data, and in reality is that data actually that promising?

    With B&B not airing against a normal schedule it makes it difficult to judge, without seeing quarter hour breakdowns in makes it harder to see if people tuned in or tuned out.

    And frankly we have had how many shows start strong on the CW and then drop dramatically in just 8 or ten episodes. From Hellcats, Nikita, Ringer, and Secret Circle in just the last two years.

    Lets look at that:
    VD & Nikita
    3.361 v 3.570 (Nikita actually had a larger audience)
    adults 18-49 1.6 v 1.4
    W 18-34 2.9 vs 1.8

    VD and Secret Circle
    Viewers 3.100 v 3.048 (Very close)
    Adults 18-49 1.5 v 1.3 (Similar sized drop)
    W 18-34 2.3 v 1.9

    VD & B&B
    Viewers 3.180 v 2.760
    Adults 18-49 1.6 v 1.2
    W 18-34 2.5 v 1.6

    Well we can clearly see that in relationship to VD Beauty & The BEast did the worst in holding its total audience, it did the worst in holding adults 18-49. It fared far worse in holding w 18-34 versus Secret Circle but actually did hold .009% better then Nikita did.

    It also continues to show year to year declines in most groups for the 9pm hour. No spike above the previous year, no spike tying the previous year.

    By the end of the Fall how far had Nikita and SC dropped?
    Fall lows for Nikita and Secret Circle.

    NIkita 2.292 million viewers, .8 adults 18-49, .7 adults 18-34, .9 w 18-34 SO in the span of two and a half months Nikita had dropped 50% in both 18-34 demos, and had dropped 43% in adults 18-49, and 36% in viewers.

    Secret Circle 1.888 million viewers, .8 adults 18-49, .8 adults 18-34, and 1.2 w 18-34. Down 39% in adults 18-34 and 18-49, and total viewers, down 32% in w 18-34.

    Both those shows weren’t considered rating success regardless of how well they started.

    If B&B performs like those two by December it should be hitting .7 in both adult demos, and a .9 in w 18-34 and be hitting about 1.5 million viewers.

    WHile that will be better then some of the CW, certainly it isn’t something I would be celebrating for a freshmen show.

    Of course it could also absolutely do better (i am just trying to make a point about perhaps people are celebrating early).

    Using that same type of comparison using Hellcats and Ringer, and Arrow will also see some sizable drops by the fall, but will be doing slightly better .8 to .9 and still over 2.5 – 3.0 million (Hellcats held better then Ringer).

    Again just to show that scoring solid pilot numbers doesn’t mean you will be a hit.

    Of course with Monday, Tuesday and Friday so far in the toilet, they can drop a lot and will still probably make a 2nd season, but I don’t think anyone who is rutting for these shows to succeed want to see them survive just because everything else is utterly dying.

  • Mark Wood

    Oh and some of you still didn’t get the ending of lost. The person who thought they had to be when they were on the island is absolutely wrong. They were fully alive. Some did die on the island, some left and lived for years before eventually dying. The flashes of the last season, were after all the characters had eventually died (where ever they died) moving on together into their after life.

  • Yam

    30 Rock 1.3??
    Tina fey should be ashamed of herself

  • thesnowleopard

    @Mark Wood

    Has it ever occurred to you that if nobody can agree on what the ending to a show means, it might just be because there wasn’t anything deep or meaningful there in the first place? The Limbo storyline was not even close to original when “Lost” did it. Neither is making crap up as you go along because you have no clue what you’re doing.

    So, let’s not hold up yet another TV show as an IQ test. I get that you enjoyed the show, but people who didn’t weren’t stupid and plenty of us saw where that kind of storyline was likely to go.

  • Kavyn

    So is John_M this season’s Bondoel? All he does is troll lol.

  • Kavyn

    Also is anyone else expecting BTB’s numbers to plummet next week? The ratings are good for the premiere but bad writing/acting + no presidential debate + Glee and Grey’s competition will probably rape BTB.

  • Jenny

    Eh, on Beauty and The Beast it’s retention is already at 75%. With the return of actual competition next week I’m sure it will fall hard. Not impressed at all.

  • Oliver

    Great night for The CW. Impressed TVD is up year-on-year. The Netflix effect, perhaps? Reports of the network’s death have been greatly exaggerated. I’m not convinced B&TB’s premiere ratings will last, especially since it’s up against GA and Glee next week.

    Miserable night for NBC. Up All Night collapses further without The Office. In theory, 8:30 should be a much better timeslot than the death slot that is 8, since TaaHM is not a juggernaut like TBBT. Up All Night does not capitalise on this, though, and it’s increasingly hard to argue that Community wouldn’t perform better in the same timeslot. Intuitively, I can imagine Community retaining more of 30 Rock’s audience and gaining additional viewers from TBBT due to better compatibility. It would also be interesting to see how Community performs outside the 8pm timeslot for the first time since its first three episodes. There’s also the added attraction that the Community premiere would likely give the network a ratings bump during sweeps. It will be interesting to see whether NBC makes the change or hold Community until January.

    Another consideration is that NBC needs to make a decision on a back 9 for Community/Whitney/UAN over the next few weeks. UAN is presumably dead, but Community or Whitney may not have even aired an episode by the time the decision needs to be made. I can see them expanding the orders of both shows but not to full 22.

  • Skylar

    @TonyJJ: Teens wont help the 18/49 ratings unless they are 18 or 19…

  • Berit

    You all are making me want to check out TVD. It sounds like a really great show.

    Rachel @ page 2 — your comment was one of the funniest responses ever! :) “dreadful spelling error” hahahaa!!!! i was laughing so hard, almost fell out of my chair.

  • mayorofsmpleton

    To play devil’s advocate – the people saying “I like TVD but I also like TREME! Breaking Bad! etc…”

    You are not the ‘average’ soapy CW fan.

    You are the exception to the rule.

    That said, TVD is probably the 2nd best show CW has. Nikita is just about the only decent one. The rest of their shows are dreadful.

  • mayorofsmpleton

    @ Fake Me Out

    Beauty and the Beast was not filming episodes for “next season” — the show premiered last night. They are likely filming somewhere around episode 7 or 8 at this point (possibly even episode 9)

    Regardless, it’s yet to receive even a backorder for the remainder of the first season, which would be a back 9 to the 13 already ordered. Season 2 is not even remotely a “given” at this point with just one data point. If it keeps anywhere above a .7 18-49 demo it’ll likely be back though but you can be certain they weren’t filming season 2 episodes…

  • Ellie

    @ Berit

    Compared to a truly seminal genre series like Buffy the Vampire Slayer, TVD is trash.

    Compared to something like Twilight? It’s practically Shakespeare.

    IMO, it’s neither as good as its most ardent defenders will argue nor total junk like the naysayers are insisting. It’s popcorn, but it moves at a faster pace and plays for higher stakes than you might expect. A few of the supporting cast also grow to be surprisingly endearing (which helps a lot if you’re like me and already starting to get tired of the main leads in early season two).

    I don’t know that it’s the sort of series I could follow from week to week without getting fed up with the sillier bouts of melodrama, but I’m finding that it’s a lot of fun as a Netflix marathon.

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