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TV Ratings Thursday: 'The Big Bang Theory' Falls, 'The Vampire Diaries' Returns Up, 'Beauty & The Beast' Debuts Well for The CW + Vice Presidential Debate

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October 12th, 2012

 

Scoreboard CBS FOX NBC ABC CW UNI
Adults 18-49: Rating/Share 2.7/7 2.4/6 1.9/5 1.7/4 1.4/4 1.4/4
Adults 18-34: Rating/Share 2.0/6 1.9/6 1.5/4 1.2/4 1.4/4 1.4/4
Total Viewers (million) 9.353 6.798 5.728 6.911 3.320 3.466

 

 The Thursday Night NFL Network Steelers/Titans game was simulcast on the CW affiliate in Pittsburgh and the FOX affiliate in Nashville. As a result the numbers for FOX and the CW are probably inflated and subject to more than typical adjustments in the final numbers

Note: Due to live coverage of the first Presidential Debate on ABC, CBS, NBC and FOX, the entire primetime line-up is subject to more than the usual adjustments in the nationals.

CBS was the number one network among adults 18-49 and in total viewers.

On CBS, The Big Bang Theory earned a 4.2, down seven tenths from last week's 4.9 adults 18-49 rating. Two and a Half Men scored a 3.4, down two tenths from last week's 3.6 adults 18-49 rating.

On ABC, Last Resort earned a 1.6 adults 18-49 rating down from last week's 1.9  adults 18-49 rating.

On FOX, The X Factor scored a 2.9,  adults 18-49 rating down from last week's 3.2.

On NBC  30 Rock was even with last week's 1.4 adults 18-49 rating. Up All Night earned a 1.2, down two tenths from last week's1.4

On the CW, the season premiere of The Vampire Diaries earned a 1.6, up from last year's 1.5 premiere rating. Beauty And The Beast debuted to a 1.3. For once, your votes were too pessimistic!

Coverage of the Vice Presidential debate earned a 2.1 on CBS, a 2.1 on NBC, a 2.0 on FOX, and a 1.8 on ABC. However these are live numbers and likely for more adjustment in the finals. 

Note: Since the debate is commercial-free, ratings will be not be counted in the final national ratings.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, October 11, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS The Big Bang Theory 4.2 13 13.767
FOX The X Factor 2.9 8 8.25
ABC Last Resort 1.6 4 6.93
CW The Vampire Diaries 1.6 5 3.483
NBC 30 Rock 1.4 4 3.824
tvbythenumbers.com
8:30PM CBS Two and a Half Men 3.4 9 11.74
NBC Up All Night 1.2 3 3.462
tvbythenumbers.com
9:00PM CBS Vice Presidential Debate 2.1 5 10.397
NBC Vice Presidential Debate 2.1 5 6.771
FOX Vice Presidential Debate 2.0 5 5.345
ABC Vice Presidential Debate 1.8 4 6.902
CW Beauty And The Beast -P 1.3 3 3.158

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Late night ratings:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.1/5; and ABC's combo of "Nightline," 2.6/6; and "Jimmy Kimmel Live," 1.3/4. * In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.5/2; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/3. * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3). * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

 

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • John_M

    Lol CW beats new episodes on the other networks! CW is having a amazing week!

    Yes – they are – I wonder how amazing it will be after the NFL obsessed Pittsburgh residents viewing is removed from the CW’s number?

  • Honey Badger

    fixed

    The X Factor is a very expensive show with the judges and Simon’s salary.
    at what ratings does this show become umprofitable?

    bad for Fox

  • Skylar

    @SPM: why, do you get paid if it does? Silly comment.

  • John_M

    How much money does the reality show save and thus be less umprofitable because the contestants get paid malarkey.

  • KS

    @Bill Gorman

    1.I couldn’t care less about today’s ratings.
    2.This is 21st century and the last time I checked it takes less time for Mars Curiosity Rover to send the information to earth, than Nielsen to send out the final numbers and that clearly shows how “updated” Nielsen media is.

  • pal

    Yay for CW. Had not had this good of a premiere week since when TVD first premiered and actually pulled out a 2.0. It might look like just 1.6 and 1.3, but the that it actually beat NBC for the time slot really says something, especially considering CW’s actual network coverage. (metro area of 800k people where I live has such a horrible CW OTA signal that you literally need boosted antenna to get it)

  • John_M

    1.I couldn’t care less about today’s ratings.
    2.This is 21st century and the last time I checked it takes less time for Mars Curiosity Rover to send the information to earth, than Nielsen to send out the final numbers and that clearly shows how “updated” Nielsen media is.

    Or you know – there’s another more practical reason that you refuse to acknowledge cause it doesn’t fit the ‘nielsen needs to change they are so antiquated’ track you are trying to follow.

    And btw – point 1 is a lie – if you couldn’t care less about today’s ratings you wouldn’t read this blog.

    The people who care about ratings who DONT work ‘in the inudstry’ probably makes up less than .1% of the United States population – and those who do work ‘in the industry’ tend to work on the west coast, so again, maybe you should factor in time zones to your irrational attack on Nielsen’s technological advancement?

  • John_M

    metro area of 800k people where I live has such a horrible CW OTA signal that you literally need boosted antenna to get it)

    Yeah, but how many people in this day and age are still watching tv over the air?

    Seriously – basic cable isn’t that expensive

  • Fake Me Out

    @ KS, John_M, et al

    Is it just me or is Bill Gorman a little more testy than last year? Wonder who pissed in his cornflakes?

    ymmv

  • Petar Ivanov

    @Duh on the preemptions. But then you went on to predict that B&B would tank based on that preemption (when we don’t even have the finals, yet) and continue to tank next week and thereafter. You don’t know that. It’s one overnight rating with an unknown preemption factor included, but that will not be included every week. How do you expect to make any long-term predictions of failure from that?

    ALL shows are down from its pilots premieres. ALL! Most of them between 10-20%!!! Sory but you must learn to think. Its simple maths. Very simple.

  • John_M


    Is it just me or is Bill Gorman a little more testy than last year? Wonder who pissed in his cornflakes?

    I wouldn’t know if either of them or more or less testy than last year – I do sense an attitude in both the comments of Bill and Robert but they claim that I’m imagining things and it’s just them being snarky.

    I blame it on selling out

  • Honey Badger

    The X Factor is a very expensive show with the judges and Simon’s salary.
    Britney Spears’ $15 Million
    Simon Cowell $75 million a season payday
    At what ratings does this show become unprofitable?

    Bad for Fox

  • Derrick

    Love how Joe Biden destroyed Paul Ryan last night.

    today, the only thing republicans can do is call him rude or say he smiled to much .

  • John_M


    Love how Joe Biden destroyed Paul Ryan last night.
    today, the only thing republicans can do is call him rude or say he smiled to much

    Love how debates aren’t really debates, or informative or demonstrative of a candidates ability to think since all the questions are known beforehand (and most of the answers) or how VP debates matter as much as nickleodeon specials

  • Fake Me Out

    @ John_M

    … maybe you should factor in time zones to your irrational attack on Nielsen’s technological advancement?

    I don’t think her “attack” was irrational nor an attack either. KS has a point in the time frame to get final numbers is longer than it _could_ be … the point I think being missed is costs. They could equip every target home with the latest technological wonder and have the finals by the next moring is most cases … by why? The costs to deploy and maintain the equipment vs any possible gain for the company and/or the networks is just not there … do you really need to know Mob Doctor stank up the joint @ 9am or can you wait till 5pm for the final confirmation?

    ymmv

  • Wally Sparks

    I enjoy The Last Resort but I highly doubt moving it to any other timeslot will help. Maybe if it launched on CBS.

  • Ouch

    Ouch, Tina Fey

  • John_M

    Ouch, Tina Fey

    Ouch, last season, who cares.

    30 Rock is hysterical once you get the ‘every line is either a joke or a set up for a joke’ aspect of the show.

    The VP thing was hysterical last night

  • http://tvbythenumbers.com Bill Gorman

    “Is it just me or is Bill Gorman a little more testy than last year? Wonder who pissed in his cornflakes?

    I wouldn’t know if either of them or more or less testy than last year – I do sense an attitude in both the comments of Bill and Robert but they claim that I’m imagining things and it’s just them being snarky.

    I blame it on selling out”

    If we sold out, somebody forgot to send me a check. ;)

    I can’t speak for Robert, but since we’ve brought the very capable Amanda and Sara onboard to run the daily editorial on the site, I don’t have to worry about getting all the posts on the site ASAP (which takes more time and attention than you might guess), and am completely free to snark away at my leisure (plus play @TheCancelBear).

    I think what some may interpret as “more testy”, is simply “more”. ;)

  • John_M

    IN the whole ‘Nielsen timing’ argument, I personally think the Nielsen folk should wait until the adjustments are done…unless they like releasing two releases with numbers a day instead of one.

    I don’t see the argument for ‘faster’ release than around 9 am pacific the next day but I do wonder about the delay in adjustments. I’d prefer one release – with all ‘adjustments’ taken into account already

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