via press note:
THEDRAWS BLOOD THURSDAY NIGHT
TheSeason Four Premiere Returns Up in Viewers and Key Demos
THEOutrates ABC and NBC in Key Demos
October 12, 2012 (Burbank, CA) – Entering its fourth season, THEstill has teeth. With competition including the NFL and MLB playoffs, last night's premiere was up 13% in women 18-34 (2.6/8 vs. 2.3/8) compared to last year's season premiere, up 7% in adults 18-49 (1.6/5 vs. 1.5/5), up 3% in total viewers (3.18M vs 3.09M) and held steady in adults 18-34 (1.7/6).
THEoutrated both NBC and ABC in the 8:00-9:00 pm hour in adults and women 18-34, and outrated NBC and tied ABC in adults 18-49. THE VAMPIRE DIARIES also outrated NBC in total viewers (3.18 vs. 3.14).
It was THE VAMPIRE DIARIES best performance among women 18-34 in two years (11/11/10).
Compared to this same week last season, THE VAMPIRE DIARIES was up 30% in women 18-34, 14% in adults 18-49, 6% in adults 18-34 and 10% in total viewers.
The series premiere ofhad a solid debut last night - versus last year’s season premiere of it was off just a tenth in adults 18-49 (1.2/3) and two tenths in adults 18-34 (1.1/3).
Versus this same week last year,is up across the board in the time period, up 22% in adults 18-34, up 14% in women 18-34 (1.6/4) and up 50% in adults 18-49 (1.2/3).