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TV Ratings Friday: 'CSI:NY' & 'Blue Bloods' Up, 'Grimm' Dips, 'Fringe' & 'Shark Tank' Steady

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October 13th, 2012

Scoreboard ABC CBS NBC FOX CW
Adults 18-49: rating/Share 1.5/5 1.3/4 1.3/4 0.9/3 0.5/2
Total Viewers (million) 5.236 9.159 4.394 2.565 1.720

ABC was number one in adults 18-49, while CBS was on top in total viewers.

On CBS, CSI: NY earned a 1.4, up from last week's 1.2 adults 18-49 rating. Blue Bloods also scored a 1.4, up from last week's 1.2 adults 18-49 rating.

On ABC, Shark Tank was even with last week's 1.8 adults 18-49 rating.  Primetime: What Would You Do? earned a 1.3, down a tenth from last week's 1.4 adults 18-49 rating. 20/20 earned a 1.4, up two tenths from last week's 1.2 adults 18-49 rating

On FOX, Fringe was even with last week's 1.0 adults 18-49 rating

On NBC  Grimm notched a 1.5, down a tenth from last week's 1.6 adults 18-49 rating. Dateline NBC was even with last week's 1.3

Overnight broadcast primetime ratings for Friday, October 12, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 PM ABC Shark Tank 1.8 6 6.369
CBS NCIS -R 1.2 4 7.604
NBC The Voice -R 1.1 4 3.511
FOX The X Factor -R 0.8 3 2.416
CW Arrow -R 0.6 2 2.024
tvbythenumbers.com
9:00PM NBC Grimm 1.5 5 4.949
CBS CSI: NY 1.4 4 9.416
ABC Primetime: What Would You Do? 1.3 4 4.666
FOX Fringe 1.0 3 2.713
CW Beauty And The Beast -R 0.4 1 1.417
tvbythenumbers.com
10:00 PM CBS Blue Bloods 1.4 4 10.459
ABC 20/20 1.4 4 4.674
NBC Dateline NBC 1.3 4 4.721

-

via press note:

In late-night metered-market households Friday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.7/6; CBS's "Late Show with David
Letterman," 2.4/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy
Kimmel Live," 1.5/4.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.8/3; "Late Show," 0.6/2;
"Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

*	At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in
metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late
Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • thesnowleopard

    @sick
    Filming in Canada isn’t as cheap as it used to be and I doubt an action show like Nikita is cheap to produce. If I’m to believe that Nikita makes tons of money for the CW, I’d sure like to see some proof of that, first.

    @CrimTV
    Considering some of the silliness you’ve been spouting on this board, I’m not inclined to think that any of your points are especially obvious.

    For example, “viewers in general” *are* “total viewers.” And yes, the other demos do matter. Why, for example, do you think NCIS reruns on USA have so many geriatric-aimed ads? The other demos aren’t meaningless; they’re just less important than A18-49. But Nielsen doesn’t record them just for giggles.

    The thing is that we don’t regularly get that variety of information, so it’s very hard to plot any trends. We used to get more, but what we mostly get now is the A18-49 demo, which we can more or less use to gauge the success of a show. That’s generally because it’s seen as the most important demo to the TV ad folks. But it could also be because it’s the largest demo.

  • Nick

    @sick

    The demo that’s not reported here is the Men 18-34 demo that Nikita is really strong in, CW would probably like to keep a series or two that’s doing strong in that area  

    Adults 18-49 is THE ONLY demo the networks look at when determining the renewal or cancellation of shows. That’s how they make money. The Vampire Diaries does 400% better than Nikita in A18-49. Should it be cancelled because Nikita probably does better in Men 18-34?

    You guys get cheated on here because all you get is the […] 18-49 demo number

    You mean the only one that matters?

    They pay attention to more numbers than that’s not available to us on a daily basis unless its leaked.

    Oh, this was a leak?

    http://tvbythenumbers.zap2it.com/2012/10/11/arrow-most-watched-cw-show-most-watched-premiere-in-3-years/152567/

  • Nick

    @the snow leopard

    Why, for example, do you think NCIS reruns on USA have so many geriatric-aimed ads?

    Ads on the big 5 (ABC, CBS, the CW, Fox, and NBC) are all priced on Adults 18-49. USA may be a different matter.

    The other demos aren’t meaningless; they’re just less important than A18-49.

    When determining the renewal prospects of TV shows on the Big Five broadcast networks, they are meaningless.

    Nielsen doesn’t record them just for giggles.

    Nielsen is a company. They record them because it’s in their contract with certain channels, who use it for PR purposes.

    But it could also be because it’s the largest demo.  

    Yes, A18-49 is the largest demo, but more A25-54ers watch TV. So that argument is void.

  • Brian

    CBS Friday is sooo Tired..dead shows airing.

  • Doug

    @Nick – you’re wrong. CW sells ads based on women 18-34, and young male demos carry a premium because they are extremely hard to reach. You can figure that out by looking at men 18-34 rating and share – lower ratings in that demo do higher shares than in the comparable female demo. Whether Nikita is profitable enough is anybody’s guess – the CW certainly isn’t going to release that information. I highly doubt, however, that it draws enough male 18-34 viewers for that to be a consideration.

    I’m betting that, as we move into November, Shark Tank is going to hit a 2.0. Great little show for ABC. They really need to move the comedies up to 9pm – or to Tuesday at 8pm, which is probably their best bet. Move DWTS Results to 10pm – the show is on its last legs anyway and the comedies would likely out draw it at 8pm.

  • Lane

    I wonder if the strong Arrow repeat is just mainly people watching it again or will new viewers come in by Wednesday? It would be interesting if Arrow continously went up this season

  • Ram510

    @ brandy

    Yes Nikita got a few .4 last season but the reason why I would think GG and 90210 should be cancelled over Nikita is the fact that Nikita is on a Friday, all ratings for every network are lower on a Friday. And mind you nikita was fetting a .4-.5 on a friday with very little promotion. GG and 90210 should be able to earn higher ratings than a Friday show. But unlike GG and 90210 Nikita could at least still pull ik a good amount of viewers.

    In comparison that would be like Fox keeping The Mob Doctor because it got a 1.0 and Fringe got a 1.0 on a Friday. That’s not going to happen. When Nikita was on Thursdays in the Fall it was getting around a .9-1.0, not bad for CW. And of course it dipped in the spring as did the while network, but was still pulling respectable numbers.

    It should move back to a Monday-Thursday spot. Just look at how that has helped Supernatural, it was able to get back to a 1.0

  • Justin121

    I’m rooting for Emily Owens because of Mammie Grummer.

    IF that works, in addition to Arrow and B&B, CW is going to have a banner year.

    That’s a big “if”, given Emily Owens’ lackluster lead-in and B&B is yeat to face competition.

  • Barbie

    I’m just happy that, with these ratings, CBS knows better than to just cancel CSI:NY by the end of the season. They realize just how hard it is to get a show to pull those ratings on a Friday night <3

  • davie

    The CW should’ve aired the Season 2 Finale of Nikita to get viewers caught up for next fridays premiere.

    Fringe steady at the 1.0 mark. Sad about the new low in viewers hope it doesn’t adjust down, but @MaskedScheduler has already guaranteed the remaining episodes even if ratings continue to drop

  • CrimTV

    Hi guys,

    Just wondering if you are going to do the bubble watch this season? I know last week you did the update on what’s been renewed and cancelled but I am a big fan of the bubble watch, and imo I prefer it over the renew/cancel index :)

  • CrimTV

    I think what The CW needs to do next season is pick up their Battle Royale (re-imagination of the film and very similar to The Hunger Games) and perhaps The Hundred which is a post-apocalyptic about a group of 100 humans that have to save planet Earth. Perhaps the Wonder Woman prequel or the Alice and Wonderland re-imagination.

  • nikki

    how come everyones saying the repeats for Arrow and Beauty did so well. I might be willing to agree with Arrows being not bad, but beautys repeat pulled 0.4.. thats not good at all for a new show. Even for it being a repeat. I guess its good for the CW cause their repeats usually pull 0.2 and 0.3s. I dont know… thats just me though im sure you all disagree.

  • CrimTV

    @thesnowleopard

    What do you mean, some of the silliness i’ve been spouting on this board?

    All I have posted is that i’m happy about ratings or unhappy and replying to people when they have questions. 18-49 is the most IMPORTANT factor for a shows renewal prospects, yes some networks look at 18-34 and some look at others (Disney Channel looks at Teen 12-17, fair enough) but for the main broadcast nets 18-49 is the way to go! O wasn’t referring to cable networks!

  • silvit

    @CrimTV

    There will always be people who will claim that the 18-49 factor is not fair, or that Nielsen doesn’t measure them well etc. etc.

    It still doesn’t change the fact that if a show has bad 18-49 it will get canceled (Harry’s Law, Made in Jersey etc. etc.) ;-)

  • thesnowleopard

    @Nick

    Your position is too extreme. Nielsen doesn’t measure demos with little or no value (like, say, online viewing). It’s not there to measure this stuff for fun.

    A18-49 is the demo that is the most important and the one that we can most consistently access. And most shows do follow the pattern of their renewals being predicted according to A18-49. But that’s not the same as their relying exclusively on that demo for renewal. We have heard that some shows have survived due to other demos (Gossip Girl supposedly dominating the higher-income demo, for example). I don’t think that sort of thing is helping Nikita, but there are some paradoxical survivals out there that defy the A18-49 demo, and demonstrate that renewal stats are far more complex.

  • Holly

    @thesnowleopard,

    Nielsen is working on measuring online viewing (oddly, it seems part of the problem is reluctance on the network’s part), but it wouldn’t be included in the regular ratings because they have different ad loads than the broadcast version.

    They also measure pretty much age groups for all shows (like viewers 2-11 for NCIS, which I’m quite certain does not play into any decision making for that show).

    The CW is harder to figure based on the 18-49 simply because they are all so close together (which is why most of their shows were in “toss up through most of last year on the index). With 0.1 separating most shows, the cost and other sources of income could come into play more than on most broadcast nets where the difference is larger. Unfortunately, despite fans claiming to know that show X does great internationally or is particularly expensive or cheap or is doing great in high income viewers, there is rarely, if ever, any actual data to back that up (if I recall correctly the high-income viewer info that is occasionally reported is skew, not actual numbers, which would make more of a difference).

  • http://tvbythenumbers.com Bill Gorman

    @snowleopard, Holly is correct, but if it helps, remember that the reason for ratings is to measure viewing of commercials, not programs.

    If commercial loads are different, combining various methods of viewing makes no sense.

  • thesnowleopard

    @Holly, Bill Gorman

    I do know all that and I’m well aware that Nielsen is still struggling with the online viewing problem of online ads being less valuable/easier to ignore than TV ads, as opposed to just ignoring it. I’m just pointing out that there is a difference between using the reliability of the A18-49 demo for generally predicting cancellation prospects and making an assumption that that is the only demo the networks use in their decision making. The one does not follow the other. A major example being the CW using different factors to separate out shows whose A18-49 demos are really too close to call.

    But I agree that most of the time, that distinction really doesn’t matter and that fan claims of international popularity, etc. are usually unprovable and even false.

  • Brandy

    Ram, i know that but 0.4 on ANY night is bad and my pont is that Nikita had more than a few 0.4 -SEVEN- but it was renewed whereas GG and 90210 had two so far and everyone’s saying “cancel them” but Not Nikita and except for Nikita, ANY show getting 0.4 was cancelled(Ringer,Hellcats,Melrose Place,Beautiful Life ect). Also, HoD is in its second season but do I think it’ll be renewed just to get to syndication(like Nikita) if it’s starts getting 0.4s?NO, it’ll be cancelled after than you can blink at the end of the season if that happens.Also, Nikita was only in season two ,GG season five and six when it started pulling 0.4s, older shows are expected to have lower ratings.Futher, Nikita wont grow it’s audience, first and second season are always the highest rated and Nikita’s only been LoOsing its audience-between season one and two ,Nikita lost 57% of its audience and lost two tents in demo in its second season.Plus, from a lot of fan complaints abouts about season two(poor quality/writing/too much romance,The Cassandra & Max sl) I expect it to continue to crash and burn, espcially with the later/harder timeslots.Shows loose viewers as they age also.

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