via press release:
American League Championship Series Game 1 on TBS Delivers More Than 6.8 Million Total Viewers and the Top-Rated Sports Program of the Day
Saturday’s ALCS Game 1 Propels TBS to Win the Night in Primetime
TBS’s exclusive presentation of Major League Baseball’s American League Championship Series Game 1 – the Detroit Tigers vs. New York Yankees on Saturday, Oct. 13, from 8 p.m.-1:06 a.m. ET – delivered a 4.2 U.S. household rating and more than 6.8 million total viewers, based on Nielsen Fast Nationals. The Tigers/Yankees telecast was the top-rated sports program of the day across all networks, based on Nielsen metered market ratings, and led TBS to win the night in primetime across all of television (broadcast and cable).
Last night’s Tigers/Yankees telecast, the highest-rated and most-viewed of the 2012 MLB Postseason, is up 104 percent among total viewers compared with last year’s NLCS Game 1 on TBS (St. Louis vs. Milwaukee – 3,350,000 total viewers) and 100 percent in average U.S. household ratings (vs. 2.1 rating for Cardinals/Brewers Game 1 in 2011).
- TBS’ Tigers/Yankees telecast averaged a 3.9 U.S. household rating from 8-11 p.m. and jumped to a 4.7 U.S. household rating from 11 p.m.-1:06 a.m.
- The network’s telecast peaked at a 5.1 U.S. household rating from 12-12:15 a.m.
- Locally, the telecast registered a 25.9 metered market rating in Detroit and a 14.4 in New York (the highest-rated game of the 2012 MLB Postseason in both markets).
Source: Nielsen Media Research, based on Live +SD. Deliveries based on Fast Nationals. All comparisons to broadcast and cable are based on Metered Markets.
For all the latest MLB on TBS Postseason news, follow @MLBonTBS and @TurnerSportsPR on Twitter. Visit the Turner Sports online pressroom for additional press materials.