How Will 'Once Upon a Time' Fare Tonight?

Categories: Broadcast TV

Written By

October 14th, 2012

Once Upon a Time may be losing some steam early, as evidenced by last week's tumble to a 3.4 rating after a 3.9 adults 18-49 premiere rating. Can Once Upon a Time maintain last week's rating with its core audience, or is there still some bleeding yet to come? Cast your vote and tell us why in the comments!


  • rob60990

    “I think it may get under 2 in 18-49?s”

    Really? I wish I knew how to do the eyeroll.

    This is the show that pulled a 3.2 against the NFC Championship that pulled 50 million viewers.

    “If it had bored you you wouldn’t have responded to it. If baseball is inconsequential then why not be confident enough to predict another 4.0, or even last week’s 3.4?”

    I just think the show will fall very little and that fall won’t have anything to do with baseball.

  • HB

    Definitely more then 3.0!

  • Reward

    imo 3.4


    I have a premonition that it will rise tonight to a 3.5 or even higher. I think the show will do better without competition from FOX’s animation so-called “domination”. The show’s audience doesn’t seem to be too affected by major sports broadcasts, but I could be wrong.

  • Justin121 *nerd alert*

    A poll about Revenge will draw more readers than a poll about Once Upon A Time.

    Just saying…

  • Robert Seidman

    @Justin: on some sites perhaps, but not here.

  • joel,
    At least you have the guts to predict what you preach.

  • Austin

    I think it’ll get a 3.3 rating. The cliffhanger of the last episode drew me to watching this one when it premieres rather than DVR like I have to do for The Amazing Race.

  • The End

    The most obvious answer at this moment in time would be 3.1-3.5 but as with last season the show will settle into a 2.6-3.0/10 million until the finale.

    I don’t expect 3.6 or higher until at least episode 22. Or some random once in a while event that suddenly draws Nielsen viewers into Once.

  • Ian Liberman

    The quality of the show has gone down hill by integrating magic into the real world. The two concepts should have stayed separate. Watch the damage continue.

  • The End

    @Ian Liberman

    I disagree, they haven’t broken the power balance in the show yet in Storybrooke(i.e having one overpowered character that can pretty much control how things go).

    The only character that could possibly be a problem, isn’t a problem in his very nature, at least not in that way.


    Don’t think it will fall below 3.0, 3.2 would be a safe bet

  • Nick

    AFHV: 1.5
    Once Upon a Time: 3.2
    Revenge: 2.5
    666 Park Avenue: 1.6

    60 Minutes: 2.7
    The Amazing Race: 2.2
    The Good Wife: 1.6
    The Mentalist: 1.7

    MLB Baseball: 2.5

    Pre-Game: 2.0
    NFL Football: 7.0

    1. NBC: 5.1
    2. Fox: 2.5
    3. ABC: 2.2
    4. CBS: 2.1

  • Bill

    @Robert Seidman

    Would it be possible to do a poll for Grey’s Anatomy? I can’t recall ever seeing one, and it’s a very popular show, so you should get a lot of readers.

  • Douglas from Brazil

    Due to Live football Sunday, The Mentalist will air at 10:22pm ET/9:22pm CT in New England area, Philadelphia, Baltimore, Miami/Orlando/Palm Beach, St. Louis, Detroit, Milwaukee and Dallas.

    Due to Live football Sunday, The Good Wife will air at 9:22pm ET/8:22pm CT in New England area, Philadelphia, Baltimore, Miamo/Orlando/Palm Beach, St. Louis, Detroit, Milwaukee and Dallas.

    I know how these two above will fare tonight…don’t expect nothing higher than 1.6 rating.

  • 728huey

    My guess is OUAT will pull around 3.4 or 3.5 as perfect counterprogramming (i.e., female-oriented programming) to SNF and the NLCS, which will appeal to football fans and the respective home baseball markets.

    While baseball playoffs are still popular, they are no longer the attention TV viewing they were in the past, and the ratings are so dependent these days on the size of the respective markets of the teams playing in them, and the popularity of certain payers on said teams. And this year the marquee players are all on the ALCS side (and one of them just broke his foot and is out for the rest of the postseason).

  • Hugh

    “It stayed above a 3.0 for most of last season so I’d expect it’ll act similarly this season.

    I’d guess round about the same as last week”


  • Joseph A

    I think this is less about losing steam , and more about going up against the MLB Playoffs , and Sunday Night Football ,
    Once Upon A Time , is doing very well ,,

  • Ville

    When 71% people pick the same option, you know that the poll is bad. It should have been something like this:

    * 3.4+
    * 3.2 – 3.4
    * 3.0 – 3.1
    * 2.7 – 2.9
    * 2.7-

    Having an option “below 2.0″ is just ridiculous.

  • guss


© 2015 Tribune Digital Ventures