Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".
During the official season premiere week of September 24-30,topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points. People looking at the chart might think "hey, but saw a 2.3 increase too! But that's a bit of rounding-to-a-tenth magic on the Live+7 and Live+SD ratings and then subtracting the rounded numbers (which is what the Nielsen report we saw did). But based on the unrounded Live+7 and Live+SD adults 18-49 ratings, saw absolute gain of 2.282 18-49 ratings points vs. 2.2192 for .
topped the % adults 18-49 ratings increase from DVR viewing, adding 81% to its Live+Same Day adults 18-49 ratings.
Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:
|Rank||Shows||Net||18-49 L+SD ()||18-49 L+7 (Rating)||Post Airdate Increase (Absolute)||Post Airdate Increase (%)|
|18||666 PARK AVE||ABC||2.1||3.2||1.1||52%|
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:
|Rank||Shows||Net||18-49 L+SD (Rating)||18-49 L+7 (Rating)||Post Airdate Increase (Absolute)||Post Airdate Increase (%)|
|9||666 PARK AVE||ABC||2.1||3.2||1.1||52%|
|16||PARKS AND RECREATION||NBC||1.7||2.5||0.8||47%|
The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:
|Shows||Net||Total Viewers L+SD (Rating)||Total Viewers L+7 (Rating)||Post Airdate Increase (Absolute)||Post Airdate Increase (%)|
|666 PARK AVE||ABC||6900||9541||2641||38.3%|
|: LOS ANGELES||CBS||16744||19330||2586||15.4%|
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings? No. Click here to learn more.
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.
Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.
Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.