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Live+7 DVR Ratings: 'Revolution' Leads Adults 18-49 Ratings and Viewership Gains; 'Grimm' Leads Percentage Gains in Premiere Week (Week 1)

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October 14th, 2012

 

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the official season premiere week of September 24-30, Revolution topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points. People looking at the chart might think "hey, but Modern Family saw a 2.3 increase too! But that's a bit of rounding-to-a-tenth magic on the Live+7 and Live+SD ratings and then subtracting the rounded numbers (which is what the Nielsen report we saw did). But based on the unrounded Live+7 and Live+SD adults 18-49 ratings,  Revolution saw absolute gain of 2.282 18-49 ratings points vs. 2.2192 for Modern Family.

Grimm topped the % adults 18-49 ratings increase from DVR viewing, adding 81% to its Live+Same Day adults 18-49 ratings.

Update: Revolution led the absolute average viewership gained from DVR viewing adding  4.865 million viewers via DVR between the Live+Same Day and Live + 7 day measurement periods.
Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 REVOLUTION NBC 3.4 5.7 2.3 68%
2 Modern Family ABC 5.5 7.8 2.3 42%
3 Big Bang Theory, THE CBS 5.0 6.9 1.9 38%
4 GREY'S ANATOMY ABC 4.4 5.9 1.5 34%
5 New Girl FOX 2.8 4.3 1.5 54%
6 Glee FOX 2.4 3.9 1.5 63%
7 New Girl SP-9/25 8P FOX 2.8 4.2 1.4 50%
8 Once Upon A Time ABC 3.9 5.3 1.4 36%
9 Elementary CBS 3.1 4.5 1.4 45%
10 Criminal Minds CBS 3.1 4.4 1.3 42%
11 Grimm NBC 1.6 2.9 1.3 81%
12 NCIS CBS 4.1 5.3 1.2 29%
13 Private Practice ABC 1.9 3.1 1.2 63%
14 Person Of Interest CBS 2.9 4.1 1.2 41%
15 Family Guy FOX 3.3 4.4 1.1 33%
16 How I Met Your Mother CBS 3.6 4.7 1.1 31%
17 OFFICE NBC 2.1 3.2 1.1 52%
18 666 PARK AVE ABC 2.1 3.2 1.1 52%
19 Hawaii Five-0 CBS 1.8 2.9 1.1 61%
20 2 Broke Girls CBS 3.7 4.8 1.1 30%
21 REVENGE ABC 3.2 4.3 1.1 34%
22 VOICE NBC 4.4 5.4 1.0 23%
23 Two and a Half Men CBS 3.5 4.5 1.0 29%
24 BONES FOX 2.3 3.3 1.0 43%
25 Last Resort ABC 2.2 3.2 1.0 45%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Grimm NBC 1.6 2.9 1.3 81%
2 REVOLUTION NBC 3.4 5.7 2.3 68%
3 Fringe FOX 1.1 1.8 0.7 64%
4 Private Practice ABC 1.9 3.1 1.2 63%
5 Glee FOX 2.4 3.9 1.5 63%
6 Hawaii Five-0 CBS 1.8 2.9 1.1 61%
7 New Girl FOX 2.8 4.3 1.5 54%
8 OFFICE NBC 2.1 3.2 1.1 52%
9 666 PARK AVE ABC 2.1 3.2 1.1 52%
10 New Girl SP-9/25 8P FOX 2.8 4.2 1.4 50%
11 Up All Night NBC 1.4 2.1 0.7 50%
12 NEW NORMAL NBC 2.0 3.0 1.0 50%
13 PARENTHOOD NBC 1.8 2.7 0.9 50%
14 LA COMPLEX CW 0.2 0.3 0.1 50%
15 Mentalist, THE CBS 2.1 3.1 1.0 48%
16 PARKS AND RECREATION NBC 1.7 2.5 0.8 47%
17 REVENGE SP-9/26 ABC 1.5 2.2 0.7 47%
18 CSI: NY CBS 1.3 1.9 0.6 46%
19 Last Resort ABC 2.2 3.2 1.0 45%
20 Elementary CBS 3.1 4.5 1.4 45%
21 BONES FOX 2.3 3.3 1.0 43%
22 Castle ABC 2.1 3.0 0.9 43%
23 SCANDAL ABC 2.1 3.0 0.9 43%
24 Criminal Minds CBS 3.1 4.4 1.3 42%
25 Modern Family ABC 5.5 7.8 2.3 42%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Total Viewers L+SD (Rating) Total Viewers L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
REVOLUTION NBC 9213 14078 4865 52.8%
Modern Family ABC 14437 18849 4412 30.6%
Big Bang Theory, THE CBS 15661 19577 3916 25.0%
Elementary CBS 13409 17302 3893 29.0%
NCIS CBS 20482 24135 3653 17.8%
Person Of Interest CBS 14276 17836 3560 24.9%
Castle ABC 10473 13836 3363 32.1%
Hawaii Five-0 CBS 8059 11382 3323 41.2%
VEGAS CBS 14847 18149 3302 22.2%
GREY'S ANATOMY ABC 11729 15007 3278 27.9%
Mentalist, THE CBS 11052 14328 3276 29.6%
Criminal Minds CBS 11732 14893 3161 26.9%
Glee FOX 5790 8909 3119 53.9%
Once Upon A Time ABC 11357 14463 3106 27.3%
Grimm NBC 5318 8240 2922 54.9%
Blue Bloods CBS 11222 14014 2792 24.9%
REVENGE ABC 9745 12530 2785 28.6%
CSI CBS 10758 13469 2711 25.2%
Last Resort ABC 9311 11970 2659 28.6%
666 PARK AVE ABC 6900 9541 2641 38.3%
NCIS: LOS ANGELES CBS 16744 19330 2586 15.4%
SCANDAL ABC 6743 9307 2564 38.0%
BONES FOX 7610 10172 2562 33.7%
Private Practice ABC 6455 9012 2557 39.6%
NEW GIRL FOX 5183 7689 2506 48.4%

The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Hubert R.

    Where are the total viewers?

  • eridapo

    What happen to providing us also with the third sorting order (DVR total viewer Data). It was nice seeing how many viewers actually watched via DVR….

  • CrimTV

    @eridapo / Hubert R.

    Robert said in the description of the post that the place he got the information from did not include total viewers!

  • Match

    If only these numbers matter to networks. ABC Sunday lineup has great ratings judging by this numbers.

    Sunday
    Once Upon a Time – 5.3
    Revenge – 4.3
    666 Park Avenue – 3.2

    AVERAGE – 4.26

    Castle – 3.0

    Private Practice – 3.1

    Thursday
    Last Resort – 3.2
    Grey’s Anatomy – 5.9
    Scandal – 3.0

    AVERAGE – 4.03

    Modern Family – 7.8 (monster)

  • ihatethisSite

    @Hubert R. zap2it.com love Revolution too much $$$, they talk about Revolution all the time, and overstate their numbers of course(a very overrated show) As they audience are very bad for Revolution, they hide those numbers, they are not good at all.

  • ihatethisSite

    I would say zap2it or tvbynumbers, are the same. Thanks god, people (advertisers) are intelligent and dont believe and dont care about those kind of numbers.

  • chezmoi

    Does DVR significantly affect DVD sales? Do DVD sales affect whether a show is cancelled?

  • silvit

    @chezmoi

    DVD sales don’t affect anything. The market is too depressed to be a significant factor (via Ted Linhart whom I asked the same question).

  • iMember

    Revenge made some BIG DVR numbers! AWESOME.

  • Sarah

    Yay Bones :)

  • Eridapo

    @ CrimTV

    Thanks…. Should’ve read the post first.

  • Sarah

    @Eridapo

    I didn’t read it either and about ask the same question ’til read the comments on this page.

  • Joe

    These numbers look like the live numbers of 5-6 years ago..

  • RJ

    I guess the CBS viewers have finally found a DVR. It appears that is where all of their audience is turning to now.

  • jt

    So bottomline is, these DVR #s is really not a factor at all in show’s survival?

  • David

    Hey, I’m just wondering, is it possible to see more than just the Top 25 anywhere?

  • eridapo

    Monday at 10 PM is the most DVR hour on Television… 3 of the top 10 shows in DVR viewers are at this hour.

  • lou

    So nobody DVR’s Go On?

  • @TheEmulator23

    The reason for Grimm posting such amazing gains is because they have it on against Fringe. Many of us watch both, but we know this is it for Fringe, & Grimm will still be there. So We watch Fringe.

  • Jim

    Spoke to a TV executive this week who id advertisers are creating commercials tha
    t grab your eyes for this very reason. Its beginning to matter!

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