
Live + Same Day Cable News Daily Ratings for October 15, 2012
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | ||
| Total Day | ||||
| FNC | 1,528 | 326 | 686 | |
| CNN | 336 | 108 | 140 | |
| MSNBC | 627 | 207 | 291 | |
| CNBC | 145 | 35 | 75 | |
| FBN | 63 | 16 | 28 | |
| HLN | 193 | 79 | 116 | |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| FNC | 2,966 | 612 | 1,234 | |
| CNN | 440 | 138 | 185 | |
| MSNBC | 1,250 | 432 | 605 | |
| CNBC | 139 | 46 | 71 | |
| FBN | 58 | 21 | 26 | |
| HLN | 270 | 104 | 155 | |
| Net | Morning programs (6-9 AM) | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FOX & Friends | 1,331 | 264 | 633 |
| CNN | Early Start/Starting Point | 182 | 73 | 95 |
| MSNBC | Morning Joe | 408 | 157 | 203 |
| CNBC | Squawk Box | 110 | 16 | 46 |
| HLN | Morning Express w/ Meade | 210 | 105 | 159 |
| Net | 5PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FIVE, THE | 2,301 | 425 | 963 |
| CNN | Situation Room | 533 | 130 | 144 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 1,191 | 313 | 500 |
| CNBC | FAST MONEY | 185 | 45 | 101 |
| HLN | EVENING EXPRESS | 83 | 20 | 27 |
| Net | 6PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SPECIAL RPT W/BRET BAIER | 2,506 | 466 | 1,083 |
| CNN | Situation Room | 465 | 124 | 169 |
| MSNBC | POLITICS NATION | 1,112 | 345 | 509 |
| CNBC | Mad Money | 178 | 58 | 110 |
| HLN | EVENING EXPRESS | 119 | 35 | 42 |
| Net | 7PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | The Fox Report W/S.SMITH | 2,167 | 437 | 980 |
| CNN | ERIN BURNETT OUTFRONT | 451 | 157 | 222 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 1,056 | 342 | 509 |
| CNBC | Kudlow Report | 172 | 37 | 75 |
| HLN | JANE VELEZ-MITCHELL | 236 | 76 | 95 |
| Net | 8PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 3,662 | 695 | 1,412 |
| CNN | Anderson Cooper 360 | 432 | 143 | 192 |
| MSNBC | Ed Show | 1,151 | 330 | 566 |
| CNBC | ULTIMATE FACTORIES | 129 | 40 | 57 |
| HLN | Nancy Grace | 307 | 121 | 170 |
| Net | 9PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | Hannity | 2,778 | 623 | 1,186 |
| CNN | Piers Morgan Tonight | 397 | 107 | 146 |
| MSNBC | Rachel Maddow Show | 1,351 | 524 | 654 |
| CNBC | AMER GREED THE FUGITIVES | 120 | 46 | 68 |
| HLN | Dr. Drew | 269 | 109 | 144 |
| Net | 10PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | ON THE RECORD W/GRETA | 2,436 | 517 | 1,097 |
| CNN | Anderson Cooper 360 | 490 | 164 | 215 |
| MSNBC | Last Word W/ L. ODONNELL | 1,248 | 440 | 594 |
| CNBC | AMERICAN GREED | 169 | 52 | 89 |
| HLN | Nancy Grace | 233 | 83 | 152 |
| Net | 11PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 1,368 | 369 | 743 |
| CNN | ERIN BURNETT OUTFRONT | 312 | 125 | 158 |
| MSNBC | Ed Show | 698 | 249 | 332 |
| CNBC | Mad Money | 100 | 38 | 67 |
| HLN | SHOWBIZ TONIGHT | 185 | 100 | 143 |
For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of July, 2012)
CNN/HLN: 99.727 million HHs
CNBC: 97.497 million HHs
FNC: 97.981 million HHs
MSNBC: 95.526 million HHs
Fox Business: 68.407 million HHs
Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.










Hey Steve, I agree that’s why I pay more attention to swing state polls from the more accurate pollsters.
I currently have 500 shares of Romney which I purchsed back when they were at $2.10, so either way I win. Right now they’re at $3.54. Obama’s is at $6.51.
I Romney wins, those shares will be worth $5,000. If Obama wins, I’ll lose the $1,000 in shares but I’ll have the satisfaction of Obama winning.
Coffee Steve
Posted October 17, 2012 at 1:16 PM
@mark2
At this point National polling is meaningless
At this point the polls are very meaningful, they use “Likely” now as the standard. Anyone running at 3 weeks before the election and had a 51% lead with the likely voters has never lost the election, they have won.
========================
No presidential election has ever been held with this many smartphones and apps like facebook, instagram, and twitter.
@Matthew
Gallup is the only organization that has him at 51
Yep, the history of it is when one running has that on the big polling places, like 3 of them. I also agree with many that Gallup is not one of the best, I do like Rass alot better. Rass is a very reliable and proven pollster, And that’s why I told Mark2, I realize it’s not over.
The trending is 100% in Romneys favor now though, and there is NO way the left will come out as they did in 2008.
@Romney has the harder path to 270
That is the key remark that wins you the house and Ratboys Boat
He does have a harder path. But if Romney keeps trending up and the steamroll effect kicks in as it did somewhat as it did with Reagen, that won’t be a huge problem.
@Gabriel
No presidential election has ever been held with this many smartphones and apps like facebook, instagram, and twitter.
Thats very true, but keep in mind Gabriel, at this point they switch to a different method and more or less weed out the data to adjust for that, they do alot better than they did 4 years ago because they now have a better model to work with.
But I will agree that as the Tech world changes, the pollsters had better keep up.
PS:
Keep in mind everyone something happened today that could show something has changed, The Obama Campaign stopped the negative ad’s and are now running ads’s based on building up Obama’s record in a positive light.
The campaign’s internal polling had to show the persoanl attack ads’s were simply not working cause Romney has now shown in two debates he is not the Evil Warlock they tried to make him be.
I cannot tell you how important that is.
BBL…
Shower, Supper and then Church
See you after 8:30PM
Later Gators
Coffee Steve
Posted October 17, 2012 at 1:44 PM
@Gabriel
No presidential election has ever been held with this many smartphones and apps like facebook, instagram, and twitter.
Thats very true, but keep in mind Gabriel, at this point they switch to a different method and more or less weed out the data to adjust for that, they do alot better than they did 4 years ago because they now have a better model to work with.
========================
That’s not what I meant. Information travels incredibly fast with these conveniences and enthusiasm for one side can switch in a matter of minutes. The degree of separation now, IMO, is about two or three, not six. It used to be six back when they were still using beepers.
“The trending is 100% in Romneys favor now though…”
__________________________________
That was true on Monday, but that’s not nearly as true in the non-Gallup dailies; Rassmussen, again shows Obama slowly inching back up, with only a 1 point difference today, and that’s before taking into account the second debate. Maybe, MAYBE the second debate has no impact, but I’d guess you’re gonna see a slight upswing in Democratic enthusiasm following the debate, and even a slight upswing there is bad for Romney, particularly in Ohio and Virginia.
Frankly, I still stand by my prediction that Virginia goes Obama, even if the polling shows that it’s very tight; it’s a state that’s had some demographic shifts in recent years, a solid economy, and there’s a relatively popular spoiler candidate (Virgil Goode) who could hurt Romney’s percentage.
@Ratboy
Is that because Rassmusen has it closer than Gallup? When Gallup had Obama up by a bunch they were the best pollsters in the world!!!
Remember when you said the same thing about Gallup when it had Obama winning?
“can’t trust gallup, Rasmussen is the best one out there”. Now you are singing a new tune just like Mark…..
SPEAKING of polls:
From Pew, how favorably the public views various deficit reduction solutions:
http://www.people-press.org/2012/10/12/deep-divisions-over-debt-reduction-proposals/