Disney Channel Stretches Record Number 1 Total Day Ranking to 70 Straight Weeks in Kids 6-11/Tweens 9-14

Categories: Press Releases

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October 16th, 2012

via press release:

Disney Channel Extends Record Streak as TV’s #1 Network on a Total Day

Basis to 70 Consecutive Weeks in Kids 6-11 and Tweens 9-14

 

Premieres of Original Movie “Girl Vs. Monster” and Family Comedy “Dog With a Blog” Are TV’s Top 2 Telecasts Across Kids 2-11, Kids 6-11 and Tweens; Rank as the #2 TV Movie and #1 TV Series Launch Year to Date in the Target Demos

 

Disney Channel: Total Day and Prime Highlights

 

For the week of October 8, 2012, Disney Channel continued its record streak as the #1 TV network on a Total Day basis to 70 consecutive weeks in Kids 6-11 (614,000/2.6 rating) and Tweens 9-14 (499,000/2.1 rating), and was the #1 TV network for the 2nd consecutive week in Kids 2-11 (903,000/2.3 rating) and for the 4th time in the previous 5 weeks overall.

 

Disney Channel continues to out-deliver Nickelodeon by solid margins on a weekly basis, surpassing it by double-digit percentages for the 49th straight week in Kids 6-11 (+37% – 614,000 vs. 449,000) and for the 51st consecutive week in Tweens 9-14 (+46% – 499,000 vs. 342,000).

 

In Prime, Disney Channel extended its dominance as the #1 cable TV network to 386 weeks in Kids 6-11 (1.12 million/4.8 rating – more than 7 years), and was #1 for the 121st week in a row in Tweens 9-14 (951,000/4.0 rating – more than 2 years).

 

  • The premiere of Disney Channel Original Movie “Girl Vs. Monster” (10/12/12 – 8:00 p.m.) ranked as the week’s #1 TV telecast in Kids 2-11 (2.79 million/7.0 rating), Kids 6-11 (2.24 million/9.5 rating) and Tweens 9-14 (1.85 million/7.8 rating), becoming the #2 TV movie of 2012 to date, and was the week’s #2 scripted cable TV telecast in Total Viewers (4.92 million).

 

  • Launch of “Dog With a Blog” (10/12/12 – 9:40 p.m.) unleashed 4.5 million Total Viewers, and  debuted as the #1 TV series of 2012 to date in Kids 2-11 (2.63 million/6.6 rating), Kids 6-11 (2.15 million/9.1 rating) and Tweens 9-14 (1.70 million/7.2 rating).

 

  • Disney Channel delivered the week’s Top 8 TV Telecasts in Kids 2-11:

 

 

  • Disney Channel aired the week’s Top 9 TV Telecasts in Kids 6-11, and 23 of the Top 25 overall:

 

 

 

  • Disney Channel held the week’s Top 5 TV Telecasts in Tweens 9-14, and 27 of the Top 30 overall:

 

 

 

[Source: NTI, U.S. ratings. Week of 10/8/12-10/14/12: Live + Same Day. Competitive rank streaks include ties based on rating.]

 

 

 
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