via press release:
Disney Junior’s “Doc McStuffins” and “Jake and the Never Land Pirates”
Rank as the Week’s Top 2 Cable TV Series in Kids 2-5 and Girls 2-5
Disney Junior Delivers the Top 3 Preschool Cable TV Series with Moms for
the 3rd Straight Week with “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse”
For the week of October 8, 2012, Disney Channel's daily programming block for kids age 2-7 and their caregivers, Disney Junior, delivered the Top 2 cable TV series among Kids 2-5 and Girls 2-5, “Doc McStuffins” and “Jake and the Never Land Pirates.” Among Women 18-49, the block delivered the Top 3 preschool cable TV series for the 3rd consecutive week, this week with “Doc McStuffins,” “Jake and the Never Land Pirates and “Mickey Mouse Clubhouse.”
- Disney Junior block delivered the week’s Top 2 cable TV series in Kids 2-5:
- Disney Junior block aired the week’s Top 2 cable TV series in Girls 2-5:
- Disney Junior block owned the week’s Top 2 preschool cable TV series in Women 18-49:
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior India launched in October 2012, bringing the total number of channels to 31 worldwide.
Source: NMR, U.S. ratings, 10/8/12 – 10/14/12, and as dated. Moms=Women 18-49.