Roomlinx Inc. Enters Into Hotel Marketing and Promotional Agreement With Starz Entertainment

Categories: Press Releases

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October 16th, 2012

via press release:

Roomlinx Inc. Enters Into Hotel Marketing and Promotional
Agreement With Starz Entertainment

DENVER, Oct. 16, 2012 (GLOBE NEWSWIRE) -- Roomlinx Inc. (OTCBB:RMLX),
the innovative developer of media networks and interactive TV (iTV)
applications for the hospitality industry, said today it has expanded
its existing agreement with Starz Entertainment to include a commitment
to promote their services on Roomlinx's iTV system.

In addition to providing several of its premium channels and on-demand
content for the Hyatt deployment, Starz Entertainment will promote its
products and services through the Roomlinx iTV system, generating
incremental revenues for hotel owners.

"This agreement as well as the recently signed DISH agreement marks a
significant milestone in the hospitality sector," said Roomlinx Chief
Executive Officer Michael Wasik. "These agreements elevate revenue for
our hotel partners beyond the usual guest usage packages and reduce
operating expenses, adding value to our iTV platform. They also provide
a solid differentiator from the typical VOD providers whose financial
model is at the mercy of consumer trends and occupancy fluctuations."

The marketing agreement opens up new opportunities for Starz
Entertainment as well.

"The Roomlinx iTV platform allows us to target ads to users we know are
interested in our various linear, on demand, HD and online services,"
said Tom Gove, vice president of sales and marketing for Starz
Entertainment. "Giving them a quality media experience in the hotel
room--where they're removed from the distractions of everyday
life--will put us in a stronger position to earn their business, both
in the hotel and at home. Interactive ads, placed strategically
throughout the Hyatt Roomlinx system, will also help build the STARZ
brand."

Wasik said Roomlinx is pursuing additional marketing partnerships with
major players in the hospitality and media industries.

"It's all part of our strategy to grow profitably by offering property
owners new ways to increase revenues, demonstrate differentiation and
strengthen guest loyalty."

 
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