TV Ratings Tuesday: Big Numbers for Presidential Debate, 'The Voice' & 'Hart of Dixie' Up, 'Dancing With the Stars', 'Raising Hope' & 'Ben & Kate' Down, 'Emily Owens M.D.' Debuts Low

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October 17th, 2012

Adults 18-49: Rating/Share 4.7/12 2.5/6 1.9/5 1.6/4 1.5/4 0.5/1
Adults 18-34: Rating/Share 4.1/12 2.0/6 1.4/4 1.3/4 1.3/4 0.6/2
Total Viewers (million) 12.131 11.531 8.229 4.008 3.266 1.505


Due to live coverage of the second Presidential Debate, the ratings on ABC, CBS, NBC and FOX are subject to more than the typical ratings adjustments. The final numbers will be available this afternoon There will not be national ratings for the actual debate, which aired commercial free, but there will be ratings for the post-debate analysis.

NBC was the number one network in adults 18-49, and with total viewers.

On NBC, The Voice earned a 4.6 adults 18-49 rating, up from last week's a 4.5.

On FOX, Raising Hope scored a 1.7 among adults 18-49, down from last week's 1.8 adults 18-49 rating. Ben and Kate garnered a 1.2 adults 18-49 rating down three tenths from last week's 1.5.

On ABC, Dancing With the Stars: All-Stars earned a 2.1 down from last week's 2.2  adults 18-49 rating.

On the CW,  Hart of Dixie scored a 0.6 adults 18-49 rating, up from last week's 0.5 adults 18-49 rating. The series premiere of Emily Owens M.D. earned a 0.5 adults 18-49 rating, below most of your predictions. It was way down from the Ringer premiere's 1.2 in the time period on September 13, 2011, but that’s hardly a fair comparison because Ringer was competing with reruns, not a highly anticipated debate.

Coverage of the second Presidential Debate from 9-10:30PM earned a 4.7 adults 18-49 rating on NBC, way up from a 3.2 fast national for the first debate on Wednesday, October 3. On ABC it scored a 2.8 versus a 3.0for the first debate. CBS garnered a 2.2, down from a 3.0 for the first debate.  FOX notched a 1.7 compared to a 2.8 for the first debate. In other words, people generally stayed on whatever network they were watching at 8PM to watch the debate.More accurate debate numbers will be available this afternoon.


Broadcast primetime ratings for Tuesday, October 16, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC The Voice 4.6/13 12.08
ABC Dancing With the Stars 2.1/6 12.69
FOX Raising Hope 1.7/5 4.28
CBS NCIS: Los Angeles - R 1.4/4 8.15
CW Hart of Dixie 0.6/2 1.32
8:30 FOX Ben and Kate 1.2/3 2.91
9:00 NBC Presidential Debate (9-11PM) - Live 4.7/11 12.16
ABC Presidential Debate (9-11PM) - Live 2.8/7 10.96
CBS Presidential Debate (9-11PM) - Live 2.2/5 8.27
FOX Presidential Debate (9-11PM) - Live 1.7/4 4.21
CW Emily Owens M.D. (Series Premiere) 0.5/1 1.69


Via Press Note:
In Late-Night Metered Markets Tuesday night:
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.6/6 with an encore telecast; CBS's
> "Late Show with David Letterman," 2.1/5 with an encore; and ABC's
> combo of "Nightline," 3.6/8; and "Jimmy Kimmel Live," 1.8/5.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.9/4 with an encore; "Late
> Show," 0.6/3 with an encore; "Nightline," 1.4/5; and "Jimmy Kimmel
> Live," 0.7/4.
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in
> metered-market households with an encore) beat CBS's first-run "Late
> Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local
> People Meters, "Late Night" (0.6/4 in 18-49 with an encore) topped
> "Late Late Show" (0.3/2).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
> metered-market households with an encore and a 0.4/3 in adults 18-49
> in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Rachel

    There’s no guarantee that Emily Owens premiering online early will have any effect on the ratings. Who’s to say the people who watched the premiere early are even interested in seeing a second episode…

  • hopespringseternal

    Your analysis is wrong. Ben and Kate down 3 tenths, not 1 tenth. …And the voice is up, not up/down.

  • Behaviorist

    Last time ABC won the ratings war for the debate…now NBC thanks to The Voice. I thought The Voice ratings would slip due to the Presidential Debate like what happened with X Factor dipping to 8 million but that doesn’t seem to be the case.

  • Kay

    I really liked Emily MD but didn’t watch it last night because I watched it early on the CW site!

  • senor chang

    I don’t think it’ll get pulled, though–what would FOX replace it with?

  • Michael

    Emily Owens, a 0.5 with no direct competition from other networks? YIKES!

  • OMG

    Great for The Voice, I personally do not watch it, but from what I have heard, it seems to be a lot more focused on talent like the early seasons of American Idol. Even though it does not manage to churn out even solid-selling artists, it seems to geniunely celebrate talent in an entertaining way.

    Whereas American Idol is becoming more gimmicky year by year, and constantly tries to reinvent itself (each time worse than the previous) and Simon Cowell had totally cheapened (is this even grammatical?) X Factor by pulling in anyone he thinks that is controversial and commercial. The weird thing is, The X Factor tries to be everything the pop scene is now, just absolutely packaging and more packaging.

    Regardless, I have only turned 18 and I am ALREADY sick and tired of singing shows after many years of American Idol. Not a hater though.

  • Anon

    Had the election already been settled, programming EOMD against the debate would have seemed like a genius move. But with Romney rising from the grave in the first debate, the second one became must see TV.

    So, with regards to my prediction: NAILED IT

  • Petar Ivanov

    @ Emily Owens is in the same category as Gossip Girl and 90210, i.e. shows the CW should stop making.

    Well that is bad news for CW. They have one more of ‘these’. Forgot the name will start in monday after GG.

  • eridapo

    @ Bill or Robert

    How concerned should ABC be about DWTS? I know DWTS is cheaper to make than any scripted show for the net and still generates ratings that are somewhat better than most ABC shows, but the decline has to be of serious concern.

    Could ABC cut it to a once a year cycle or cut the number of hours dedicated to the show?

  • AppleStinx

    These preliminaries for the second debate add up to about what the preliminaries for the first debate were.

  • MG

    I love Emily Owens but there are a lot of factors that contributed to its premiere such as THE DEBATE. But I hope next week it will go up because it’s a good show. To all the haters who want to compare it to other shows STOP this show is not tryingto be Greys Anatomy.

  • Tom

    Those aren’t good premiere numbers for EOMD, especially as the only non-debate programming in the hour.

    The Fox 8pm comedy hour is still a bad idea, with B&K a clear bust. Why they rushed out a backorder, with Goodwin Games waiting in the wings, is beyond me. Then again, I’ve been increasingly confused by Fox’s scheduling moves since before the upfront.

  • Phill

    hart of dixie up!!!!!!!!!!!!!!!!!!!!!!

  • Jared

    I’m not sure what the CW expected with Emily Owens. The total viewers seem okay..but it’s that 0.5 demo which is definitely not good for a premiere. I can’t see the CW sticking with this series past its initial 13 episode order. Meanwhile Hart of Dixie is doing exactly what it needs to. Its a cute show that if the CW were smart should get to syndication.

    Ben and Kate is just a mess. Those ratings are laughable. What was FOX thinking ordering a full season??. Its only going to decline from here on out.

  • MG

    Plus if it does get cancelled MTV or VH1 needs to get it this show is great

  • Ryan

    I seriously just can’t believe I just read someone said that Revolution needs to move to Wednesday already to help the night out… are you serious? Let it finish its first season first; its only had 4 episodes!

  • Harmiel

    I think Ben And Kate rating is wrong in the table. It should be 1.5 if you will base it on the comparison and fox’s average rating.

  • hammard

    For all those saying about the preview being online for two weeks, has there been a case of this resulting in an uplift for a second episode because of this?
    I remember everyone saying this about Awake last year but the second episode actually fell by 20% on the first.

  • Gamer101

    It’s safe to say now that those 12-13M viewers of The Voice are loyal dedicated fans of the show cause those number have been almost identical the past couple weeks. The demo keeps rising i would assume cause of word of mouth.

    As a viewer since Season 1 i can say with confidence that this season is FAR superior to the past 2. It’s a shame the main star and draw (Aguilera) will depart this season but it’ll make for a grand return next Fall if she really is just taking a 1 season break to focus on her own things.

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