TV Ratings Tuesday: Big Numbers for Presidential Debate, 'The Voice' & 'Hart of Dixie' Up, 'Dancing With the Stars', 'Raising Hope' & 'Ben & Kate' Down, 'Emily Owens M.D.' Debuts Low

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October 17th, 2012

Adults 18-49: Rating/Share 4.7/12 2.5/6 1.9/5 1.6/4 1.5/4 0.5/1
Adults 18-34: Rating/Share 4.1/12 2.0/6 1.4/4 1.3/4 1.3/4 0.6/2
Total Viewers (million) 12.131 11.531 8.229 4.008 3.266 1.505


Due to live coverage of the second Presidential Debate, the ratings on ABC, CBS, NBC and FOX are subject to more than the typical ratings adjustments. The final numbers will be available this afternoon There will not be national ratings for the actual debate, which aired commercial free, but there will be ratings for the post-debate analysis.

NBC was the number one network in adults 18-49, and with total viewers.

On NBC, The Voice earned a 4.6 adults 18-49 rating, up from last week's a 4.5.

On FOX, Raising Hope scored a 1.7 among adults 18-49, down from last week's 1.8 adults 18-49 rating. Ben and Kate garnered a 1.2 adults 18-49 rating down three tenths from last week's 1.5.

On ABC, Dancing With the Stars: All-Stars earned a 2.1 down from last week's 2.2  adults 18-49 rating.

On the CW,  Hart of Dixie scored a 0.6 adults 18-49 rating, up from last week's 0.5 adults 18-49 rating. The series premiere of Emily Owens M.D. earned a 0.5 adults 18-49 rating, below most of your predictions. It was way down from the Ringer premiere's 1.2 in the time period on September 13, 2011, but that’s hardly a fair comparison because Ringer was competing with reruns, not a highly anticipated debate.

Coverage of the second Presidential Debate from 9-10:30PM earned a 4.7 adults 18-49 rating on NBC, way up from a 3.2 fast national for the first debate on Wednesday, October 3. On ABC it scored a 2.8 versus a 3.0for the first debate. CBS garnered a 2.2, down from a 3.0 for the first debate.  FOX notched a 1.7 compared to a 2.8 for the first debate. In other words, people generally stayed on whatever network they were watching at 8PM to watch the debate.More accurate debate numbers will be available this afternoon.


Broadcast primetime ratings for Tuesday, October 16, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC The Voice 4.6/13 12.08
ABC Dancing With the Stars 2.1/6 12.69
FOX Raising Hope 1.7/5 4.28
CBS NCIS: Los Angeles - R 1.4/4 8.15
CW Hart of Dixie 0.6/2 1.32
8:30 FOX Ben and Kate 1.2/3 2.91
9:00 NBC Presidential Debate (9-11PM) - Live 4.7/11 12.16
ABC Presidential Debate (9-11PM) - Live 2.8/7 10.96
CBS Presidential Debate (9-11PM) - Live 2.2/5 8.27
FOX Presidential Debate (9-11PM) - Live 1.7/4 4.21
CW Emily Owens M.D. (Series Premiere) 0.5/1 1.69


Via Press Note:
In Late-Night Metered Markets Tuesday night:
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.6/6 with an encore telecast; CBS's
> "Late Show with David Letterman," 2.1/5 with an encore; and ABC's
> combo of "Nightline," 3.6/8; and "Jimmy Kimmel Live," 1.8/5.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.9/4 with an encore; "Late
> Show," 0.6/3 with an encore; "Nightline," 1.4/5; and "Jimmy Kimmel
> Live," 0.7/4.
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in
> metered-market households with an encore) beat CBS's first-run "Late
> Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local
> People Meters, "Late Night" (0.6/4 in 18-49 with an encore) topped
> "Late Late Show" (0.3/2).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
> metered-market households with an encore and a 0.4/3 in adults 18-49
> in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • spike

    jeeze and The CW is actually proud of those numbers “The CW is reporting its most watched Tuesday slate since Nov. 29 of last year”

  • Daw Johnson

    How much would a network really pay to syndicate episodes of “Hart of Dixie?”

  • eridapo

    CW A18-34 W18-34 A18-49

    08:00 0.6 0.9 0.6
    08:30 0.7 1.0 0.6
    09:00 0.5 0.9 0.5
    09:30 0.5 0.8 0.5

  • PV

    It’s not the lack of a lead in. Last season, Hart Of Dixie managed to get some .6 and even .9 out of a .6-.5 from gossip girl. Emily Owens is just a flop. I liked the show, but if it’s gone I can easily understand. People didn’t like it at all.

  • senor chang

    The only possibly good thing about that 1.2 for Ben and Kate is that it really can’t drop very much from that anymore. And maybe it’ll bounce back to a 1.5 if New Girl is back in the 9 hour. I can only hope.

  • Dan S

    I admit I like B&K but in all honesty these are terrible numbers. Since the show got a full season pickup does that mean there are penalties if Fox decides to cancel ? Mindy Project was another show that got a full season pickup prematurely but obviously got the night off. At least we know RH is safe since its getting close to syndication.

  • ggny

    Do people not get that a 0.5 is probably the best CW is gonna do on Tuesday with any show? Tuesday is a death slot no matter what if Hart of Dixie and Emily Owens can stay at a 1.6 0.5 im betting the CW is gonna be fine with that…

    Seriously people stop acting like CW can do better

  • senor chang

    Seems like a very premature reaction to Emily Owens. In the end, it’s all about how much of that audience it can keep.

  • PHIL

    Was right about Emily Owen M.D. and it might be the first shows cancelled

  • eridapo


    The Numbers for NBC’s presidential debates just proves one thing:

    The Voice is a damn good lead-in for any show… Look at those retention numbers (LOL).

    Surely you can place any turkey of a show after the Voice, and it will deliver big ratings…

  • Agnes

    Wow @ The Voice. I know it premiered some 30% less than last season, but it has maintained and grown in ratings whereas last season declined each week. Surely it is now up on last season?

  • PHIL

    @eridapo The Voice had little to do with NBC getting that in the Presidential debate.

  • Petar Ivanov

    @eridapo who said:
    The Voice is a damn good lead-in for any show

    Yep my friend i agree. Like Smash last year or the finder/touch after AI even bigger lead-in. You are so right. And the finder was like bones wich is these days best fox show.

  • dantas

    Didn’t Hart Of Dixie hit a 0.5 on one of its first episodes and then grew all the way to a 0.9 last season? I hope EOMD does the same.

  • senor chang

    Smash begs to differ.
    OTOH, almost everybody watches the debates.
    And Revolution has certainly benefitted from the lead-in…
    I think the Voice is definitely good for building a core audience. How large that audience is depends a lot on what happens after the sampling. It’s a good sampling pad but not a guarantee for success.

  • israelCD

    Go HART OF DIXIE !!! Up Up Up !!!

  • Sam

    I agree, at this point in Season 2, ratings began falling to the lower 4.0’s. It won’t be before long before Season 3 begins outgaining Season 2. The Live show’s during Season 2 always averaged between a 3.6-3.9. The trends with Season 3 show that the demo’s are going to stay somewhere in the Mid to upper 4’s, even as they enter the Live Show’s next month. Congrats NBC, and i’m sorry FOX.

  • Petar Ivanov

    The Voice had little to do with NBC getting that in the Presidential debate.

    He is maniac on that topic and won’t change his mind.

  • Michael

    Tuesday “death” slot, is this a myth within the CW fan community? Because most shows on the network perform terribly, on given day of the week.

  • MoHasanie


    ‘Surely you can place any turkey of a show after the Voice, and it will deliver big ratings…”

    Well, Smash had fallen below 2.0 despite the The Voice’s lead in.

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