'American Horror Story' Premiere Garners 3.85 Million Total Viewers, 2.20 Million Adults 18-49

Categories: Network TV Press Releases

Written By

October 18th, 2012


Note: this information is based on fast nationals data,which we rarely post for cable, not final numbers. These ratings are subject to revision. The final numbers will be available later today. as of now, it looks like the 16% of you who guessed that AHS would beat Nashville and Chicago Fire, but not CSI got it right.

via press note:

American Horror Story: Asylum got off to an insane start as its premiere telecast (10/17/12) posted 2.78 million Adults 18-49 (2.20 rating), 1.78 million Adults 18-34 (2.63 rating), 1.62 million Women 18-49 (2.54 rating), 1.01 million Women 18-34 (2.97), 771,000 Men 18-34 (2.28 rating) and 3.85 million Total Viewers.


Chapter 1 of American Horror Story: Asylum, “Welcome to Briarcliff,” was the #1 program last night – vs. broadcast - at 10 PM in Adults 18-34 by a landslide, beating Nashville (ABC) by +56% (1.78 million vs. 1.14 million); CSI (CBS) by +93% (1.78 vs. 922,000); and Chicago Fire (NBC) by +128% (1.78 million vs. 780,000). It also was the runaway #1 program at 10 PM vs. broadcast in delivery of Women 18-34 outpacing ABC, CBS and NBC in that demo by +28%, +109%, and +110% respectively.


It ranked as the #2 program in delivery of Adults 18-49 on Wednesday at 10 PM behind CSI (2.39 rating), and ahead of Nashville (ABC) by +8%, and Chicago Fire (NBC) by +42%.


***American Horror Story: Asylum will likely be cable’s top program on Wednesday in Adults 18-49, Adults18-34, and the top program on television Wednesday at 10 PM in A18-34 and W18-34 (cable competitive will be available approximately 4:30 PM ET).


American Horror Story: Asylum, outpaced any single telecast of its predecessor, American Horror Story (10/5/11), and topped that miniseries’ debut with increases of +37% in Adults 18-49; +50% in Adults 18-34; +49% in Women 18-49; +54% in Women 18-34; +44% in Men 18-34, and +21% in Total Viewers.


With Sons of Anarchy consistently ranking as TV’s #1 show Tuesdays at 10P in Adults 18-49 and now American Horror Story: Asylum as a force Wednesdays at 10P, FX has one of the most powerful one-two punches of the 2012 fall season.


***FX’s lead-in movie to American Horror Story: Asylum, the broadcast premiere of Twilight: New Moon, turned in an outstanding performance delivering 1.55 million Adults 18-49.


***American Horror Story: Asylum also was a huge topic on social media last night according to Bluefin Labs Social Media (see Social Television chart below). According to Bluefin’s measurement of comments about primetime TV programs on Wednesday, AHS: Asylum dominated cable and was #2 in all of television for the night with almost half a million Total Comments. It was by far the #1 telecast in cable for the night and was the #1 scripted program in all of television. It ranked #5 among all drama telecasts within the last year (Sept ’11 thru Oct ’12 - Pretty Little Liars (3x), and Walking Dead). Its delivery of comments was 14x the amount delivered by last year’s American Horror Story premiere (437k vs. 31k).





  • Jeff (Canada)

    A 2.2 rating is great. I DVR’d it so I’ll be watching it tonight. Hopefully it’s as good as season 1 was!

  • John_M

    And yet another poorly written headline

  • Max

    Disappointing numbers considering the promotion and all. Expect it to drop to the 1’s as the season goes on.

  • MoveOn

    Can we please work on the title of these articles?

  • Nope


  • George

    Once again I’m sure week in and week out people will compare AHS ratings to shows like Walking Dead & SOA and call them “disappointing” when I’m sure FX is probably thrilled (and rightfully so) since they’re still better than about 90% of what’s on cable (and even some stuff on broadcast TV)

  • LF

    I thought Asylum premiere was better than season one premiere. Just give Jessica Lange the Golden Globe now and it get it over with.

  • Chris

    I understand this is a mini-series within a series, and I love the idea. But there are too many subplots, and none of them are actually scary. Great ratings, of course. Between True Blood, The Walking Dead, and this, are going to see a lot more attempts at horror on TV in the next few years–maybe the most since the 1970’s. I just hope that some of it will do what this genre is supposed to do–make your skin crawl, and your spine turn to icewater.

  • MoHasanie

    That’s good. It beat Chicago Fire and Nashville.

  • Max

    It did not beat SOA in the key demo, correct?

  • tahina

    It was awesome!!, and really dont go by ratings myself, so not worried if they go soar or drop, but by the reactions here, who can blame others to be scared about it. Agree, Jessica Lange, who can beat her garning those awards..the **SPOILER** dinner seduction scene was enough to get her going preparing her thank you speech. :)

  • Mee Maw


  • DW

    omg this needs to be 52 times a year with numbers like these. i bet the networks wished they had this one. :)

  • Mee Maw

    Oh and Max The Idiot, let me guess: you are actually that big of a moron to expect every show to have the ratings of The Walking Dead, right?

  • Skylar

    I’m expecting it to drop though, since reactions to the pilot were very mixed, unlike last year where most loved it

  • Matt

    Great ratings for AMS. I wonder if Max is the same person as that Intensity guy from last year that trashed AMS’s ratings every week.

  • Max

    Nope, did not expect TWD numbers but…

    when you have a show that aired 15 second teasers for months, followed by full trailers, a few spreads in Entertainment Magazines, and was the most EMMY nominated show of the season (though it only won 2 and just 1 for acting for the campy Jessica Lange), I expected it to be at least FX’s top show of the week.

    SOA will still kill it.

  • Rono

    Get over yourselves people!

  • Jinjeon

    Stop this awards nonsense for Jessica Lange! She’s the biggest overacting thespian in Hollywood. One time was okay but second time it’s unbearable. She might get nominated cause she’s a former movie star but she won’t win against Julianne Moore who actually gave brilliant performance as Sarah Palin or fabulous Sienna Miller as Tippi Hedren (already saw it and she’s knocking it out of the park).


    Thought in would post 2.0 to 2.2, so my 2.2 was on target

    THROUGH THE ROOF IN 18-34 + 37% increase in viewers is OUTSTANDING

    FX now Tues/Weds 1-2 Punch–WTG (like) YAY!

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