'Arrow' Keeps Its Aim, Stays Steady in All Key Demos

Categories: Network TV Press Releases

Written By

October 18th, 2012

via press note:

Versus last week's strong series premiere, the second episode of Arrow held steady in A18-34 (1.1/4) and A18-49 (1.3/4), and rose 20% in M18-34 (1.2/4) and 15% in M18-49 (1.5/5). Arrow held 84% of last week's premiere in total viewers (3.5M).

Arrow outrated NBC's comedies in the 8-9 pm hour in both A18-34 and A18-49.

Arrow tied for second in M18-34, and tied with FOX in M18-49 (1.5/5).

Supernatural was also even in key demos from last week, staying flat in A18-49 (1.0/3) and W18-34 (1.0/3), and off one tenth in A18-34 (0.9/3).

Live + 7 Day data isn't available yet for Arrow or Supernatural last week, but when Live + 3 Day DVR viewing is added in, ARROW increased 16% in total viewers from L+SD, and it also gained 24% in adults 18-34. With L+3 data, Supernatural gained 26% in total viewers and 32% in adults 18-34.

 
  • Robsten_Fan

    GO ARROW… <3

  • Michael

    Great news for Arrow. Last night’s episode was even better than the pilot. If nothing else, the show has mastered the cliffhanger already. :)

  • MikeB

    Glad to hear it.

  • Oliver

    I still think that Arrow has the potential to be the rare broadcast network series that grows through its first season.

  • Percysowner

    Woah! Great news for Arrow, Supernatural and the CW.

  • Jared

    I actually liked last nights episode more than the pilot. The CW has a real winner with this series. Now all we need to hear is that it will be picked up for a full season.

  • Chis

    Arrow isnt the best show out there but it is my fav new show and i think the cw has a hit with this one. It seems that they got s1 down in terms of storyline but i hope it has legs to go further

  • Guardian Owl

    I am cautiously optimistic about the show though I do find it odd that the character has such left leanings yet paradoxically, callously murders dozens of bodyguards/henchmen, who like John Diggle, may just be third party hires doing their job unaware of the nefarious dealings of their client.

  • Brian

    Really like the show, glad it is doing so well!

  • HB

    CW has finally found a hit!

  • THE OLD MAN

    C’MON KIDZ! KEEP THOSE ARROW RATINGS UP THERE! BRING ‘EM EVEN HIGHER!

    THE OLD MAN IS GETTIN’ ADDICTED!

  • RG-X

    Premiere was good – episode 2 blew me away – 2 stories, many surprises and secrets already – some the viewers know & the charachters don’t know – some the charachters know and the viewer doesn’t know. Clever!

    I’m hooked!

  • John A

    Not that it matters but Arrow must do crap in w18-34 since CW dont mention that.

  • Jim

    I hope the CW follows their ratings trend and focus development on more action based shows. Gossip Girl and 90210 and not cutting it. While TVD, Supernatural, Arrow, and to a lesser extent Nikita are doing better. ABC Family won the race for teenage girls and the CW should do more of what works.

  • marcos

    so now we can expected arrow for 10 seasons ;>

  • Nikki

    the ratings will drop.. i dont see how everyone is assuming that its gunna keep doing good. Dreamland anyone?? lol

  • scifi

    Hater?
    lol

  • Bert Tram

    With crappy new shows like Partners,the Mindy Project, the New Normal, Emily Owens M.D. , along with some older shows like Revenge,Parenthood,
    New Girl, the Middle, it’s nice to see a show like Arrow. Smart, action packed,a star on the rise. I just hope the producers keep up the level of excellence thru out the season .

  • POI

    GO ARROW HOPE YOU CAN STABILIZE AT 1.3 AND EVEN GO MORE THAN THAT ITS AN AMAZING SHOW AND EVERYONE SHOULD WATHC IT I HOPE IT GO UP EACH EPISODE JUST LIKE PERSON OF INTEREST DID LAST SEASON WHERE IT HAD AN EPISODE MUCH MORE THAN THE PREMIERE IN VIEWERS AND HIGHER IN ADULTS 18-49

  • david

    Arrow was great last night. The second episode had more than one story line in it. That made it really interesting. Part of it was him dealing with his sister and then there was him dealing with his girlfriend. I really hope the ratings stay up and like someone else mentioned it grows threw out the season. Great to see the CW have a hit. I agree they sould really focuss on making more shows like this and let ABC Family stick to the other types of shows.

© 2014 Tribune Digital Ventures