'Arrow' Keeps Its Aim, Stays Steady in All Key Demos

Categories: Network TV Press Releases

Written By

October 18th, 2012

via press note:

Versus last week's strong series premiere, the second episode of ARROW held steady in A18-34 (1.1/4) and A18-49 (1.3/4), and rose 20% in M18-34 (1.2/4) and 15% in M18-49 (1.5/5). ARROW held 84% of last week's premiere in total viewers (3.5M).

ARROW outrated NBC's comedies in the 8-9 pm hour in both A18-34 and A18-49.

ARROW tied for second in M18-34, and tied with FOX in M18-49 (1.5/5).

SUPERNATURAL was also even in key demos from last week, staying flat in A18-49 (1.0/3) and W18-34 (1.0/3), and off one tenth in A18-34 (0.9/3).

Live + 7 Day data isn't available yet for ARROW or SUPERNATURAL last week, but when Live + 3 Day DVR viewing is added in, ARROW increased 16% in total viewers from L+SD, and it also gained 24% in adults 18-34. With L+3 data, SUPERNATURAL gained 26% in total viewers and 32% in adults 18-34.

  • GKguy

    That second episode retention is unheard of in this day and age! Arrow is one of my favorite new shows! Glad to see Supernatural and Arrow stay steady!

  • Martine

    I can’t say that I like the show, but its nice to see it do well. I just couldn’t get behind him dealing with his girlfriend and his sister. I didn’t hate it either. Undecided if I can keep watching. If they drop the angry/attracted thing, I am much more likely to stay. I have just seen so many of these I hate you/I love you…push/pull…I am bad for you/ I don’t want to love you, but I do…its like I have overdosed on that. I am glad for others that enjoyed it. I suppose that its aimed for people under twenty more then any kind of adults.

  • buddhaboi

    amazing for arrow and supernatural! maintaining their viewers levels. arrow is good and supernatural is great!

  • DougF

    So that would be

    4,761,000 L+3 overall viewers
    1.4 A18-34 L+3

    3,160,000 L+3 overall viewers
    1.2 A18-34 L+3

  • Bert Tram

    another episode,another winner for Arrow … Please to the producers of that show. Don’t get lazy & slack off. You wouldn’t want to become another Beauty & the Beast… Kristin Kreuk, one of the prettiest actresses out there,but sadly, also one of the least talented …

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