Late Night TV Ratings For October 8-12, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

October 18th, 2012

To see past weeks' Late Night TV ratings information click here.

 

Via NBC's Press Release

'Tonight Show' AND 'LATE NIGHT' GENERATE #1 FINISHES FOR THE WEEK OF OCT. 8-12

 

 

JAY LENO TOPS THE ABC AND CBS TIME-SLOT COMPETITION IN ALL KEY CATEGORIES: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

 

THROUGH THE SEASON'S FIRST THREE WEEKS, JAY HAS INCREASED HIS YEAR-AGO MARGINS OVER 'Late Show' IN 18-34, 18-49, 25-54 AND TOTAL VIEWERS

 

JAY AND JIMMY DELIVER FIVE-WEEK HIGHS IN 18-49 AND TOTAL VIEWERS

 

UNIVERSAL CITY, Calif. – October 18, 2012 – NBC’s “The Tonight Show with Jay Leno” has delivered #1 results for the late-night week of October 8-12, generating bigger audiences in every key category than the time-period competition of CBS's "Late Show with David Letterman" and ABC's combination in that hour of "Nightline" and "Jimmy Kimmel Live." Jay led that competition across the board, with bigger audiences in adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

Through the first three weeks of the 2012-13 season, "Tonight" has stretched its leads versus one year-ago over "Late Show" in viewers 18-34, 18-49 and 25-54, as well as total viewers.

 

At 12:35 a.m. ET last week, "Late Night With Jimmy Fallon" topped CBS's encore telecasts of "Late Late Show with Craig Ferguson" and ABC's "Kimmel" in their head-to-head half-hour in 18-49 viewers, total viewers and other key categories. Note that Friday's "Kimmel" was an encore.

 

Both "Tonight" and "Late Night" scored five-week highs in viewers 18-49 and total viewers, generating their biggest audiences in those categories since the week of September 3-7.

 

Through the first three weeks of the season, "Tonight" has stretched its viewers 18-49 margin over "Late Show" to 6 percent (951,000 vs. 894,000), eliminating last year's "Late Show" advantage of 4 percent, while Jay lengthened his total-viewer advantage to 12 percent (3.316 million vs. 2.960 million) from last year's 10 percent, increased his 25-54 advantage to 4 percent (1.220 million vs. 1.170 million) after trailing by 1 percent last year and stretched his 18-34 lead to 16 percent (323,000 vs. 279,000) from last year’s 8 percent.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of October 8-12. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 0.7/3

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 0.5/2*

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2 (in encore telecasts)

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 3.6 million viewers

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 1.7 million viewers*

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.6 million viewers

 

CBS “Late Late Show,” 1.4 million viewers (in encore telecasts)

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.8 million viewers*

 

* Friday’s “Kimmel” and “Last Call” were encores

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 0.8/3

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 0.5/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/3

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.3 million viewers

 

CBS “Late Show,” 3.0 million viewers

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 3.7 million viewers

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 1.8 million viewers

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.6 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SELECTED CABLE RESULTS, WEEK OF OCTOBER 8-12

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

 

TBS, 11 p.m.-midnight, “Conan,” delayed by baseball

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.8 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million

 

TBS, 11 p.m.-midnight, “Conan,” delayed by baseball

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

 

 

 
  • Gary Middleton

    Wonder if it will be Jay’s last W for awhile. Sweeps is going to be insanely competitive with Trump returning to Dave, Kimmel in Brooklyn, Nightline and Stewart/Colbert with an election. If Jay has an edge, it is not apparent yet.

  • Gary Middleton

    So if Daily Show did a 1.2 with pollster Nate Silver last night, what will it do with the President, and is this going to be the biggest weekly number in that show’s history?

  • jcfreder

    Next week will also be interesting to see how the Monday debate coverage affects NBC’s lead ins for the week. Monday NBC’s best night in the demo at 10pm, so any diminution of its normal advantage could swing things. On the other hand, perhaps, like this week’s debate, NBC will still do a huge number, calling into question how much oomph of it’s own Revolution really has.

  • Gary Middleton

    Great point, jc. I feel like this debate will not be as big because people don’t care so much about foreign policy these days.

    You reminded me that debate season has, to this point, spared Leno the full effect of CBS 10 p.m. Not so sure Leno would have won last week if there had been normal Thursday programming. NBC edged CBS in the 10 p.m. demos again last week. Highly unlikely next week.

  • Gary Middleton

    Looks like the Daily Show visit has already blown up in Obama’s face.

  • Brad

    Fallon as a producer might start rather bumpy.

    NBC: ‘Guys With Kids’ Is A “Toss Up” For Renewal Or Cancellation, But There’s No Margin For More Declines

    http://tvbythenumbers.zap2it.com/2012/10/16/nbc-guys-with-kids-is-a-toss-up-for-renewal-or-cancellation-but-theres-no-margin-for-more-declines/152957/

  • Brad

    As for your last comment on the other forum, for me not only does it solidifies just how smart Letterman is, but also how smart you are Gary.

  • GARebelman

    I did watch a Kimmel for the first time in ages only because Don Rickles was a guest. Don Rickles is still hilarious. I love how he made a racy joke and the camera panned on the ones he was speaking to and they literally looked stunned. It was hilarious. Kimmel was alright.

  • Monikka

    Brad, I’m curious as to which post of Gary Middleton’s you are referring to. Would you mind copying and pasting here?

    There’s not a doubt in the world that Letterman is highly intelligent. Whether he is socially and interpersonally skillful is less certain.

  • Brad

    Sure!

    Gary:

    “Letterman and Ferguson haven’t clicked but I don’t think it matters. Les Moonves just got extended at CBS through 2017 and Les loves Craig.”

    I think most of us are in agreement on that, Monikka. This is why Dave is- in my opinion- conferring his support beyond his own network to the guy who will ultimately go head-to-head with his successor.

    Occurs to me that Kimmel is by far the most Carson-like of the whole current late night scene. Very modulated and stoic. Whether he’s being kind or viciously cruel, the tone barely changes.

  • Douglas in TN

    I wonder why Letterman crushed Leno last night, Thursday night, with an encore. Usually Letterman sinks with repeats…last night he scored over a 3.0.

    But I, too, would love to know the true relationship between Dave and CBS. He doesn’t take nearly the shots at them as he did with NBC. It almost seems as if Letterman keeps a distance from his network and is untouchable.

  • Brad

    My only thought is that CBS doesn’t have the know-how in running a late night talk show. Letterman and his company Worldwide Pants produces both The Late Show and the follow up show The Late Late Show. Only recently has CBS taken the initiative to co-produce The Late Late Show. NBC has had its hands all over The Tonight Show like some sort of rag doll over its entire 58-year lifespan. If Letterman goes, someone will have to oversee The Late Show. With no experience on the matter, they are scared to just hand it off to anyone.

  • Diana Santiago

    “I wonder why Letterman crushed Leno last night, Thursday night, with an encore. Usually Letterman sinks with repeats…last night he scored over a 3.0.”

    Last night Dave’s encore guest was President Obama.

  • Diana Santiago

    This week baseball has messed up Conan’s numbers. On Wednesday, since the game was suspended, Conan aired at his regular time, but the Cable/DVR guides weren’t updated. Lots of people complained about missing the episode.

    In three weeks I’ll be attending my first Conan taping in Studio 15. I’ll be able to compare it to the road show experiences. Also, I requested tickets for Craig Ferguson, but I have no confirmation yet.

  • Monikka

    Thanks, Brad, for answering my request.

    You said:

    “If Letterman goes, someone will have to oversee The Late Show. With no experience on the matter, they are scared to just hand it off to anyone.”

    It’s not fear on CBS’s part. It was savvy negotiation that morphed into convenience. CBS allowed Worldwide Pants to produce The Late Show to entice Letterman to move to CBS. There are plenty of producers capable of running The Late Show when CBS (or Green Mountains West ;-) takes over its production. CBS produces The Talk, for instance, so I don’t think producing The Late Show would give them a moment’s pause.

  • Mario

    Leno beats both Dave and Nightline! He’s da man I tell you! Da man!

  • Gary Middleton

    Thanks for the compliment, Brad. If you ever saw me try to operate a power tool or follow the plot from Hunt For Red October, you’d see I’m not so smart.

  • Gary Middleton

    Extraordinary for E! to put out a press release for Chelsea’s first week, a 0.4 in the demo.

  • Brad

    I just still can’t get over Leno’s ratings. How he got 5.2 million viewers and a 1.2 in the ratings in 2009. Then moves to Primetime and gets the same ratings in 2009/2010. Then, in 2011 he gets a 3.8 million and 0.9 ratings, along with 2012 where he gets 3.2 million and a 0.8 ratings. It just keeps on going downhill. It really marvels me.

    I’m glad we are able to say NBC Primetime is not the reason for Leno’s lackluster performance, so I guess his problem leads to the 2010 debacle. Going to Primetime when he was already #1 in his timeslot and then pulling some dirty tricks to get the Tonight Show back.

    All I can think of his how Conan’s ratings would be about now. How they were 2.9 million and 0.9 ratings. How you can work on obtaining more viewers over time with a new late night show like Leno had previously, like Carson had previously, and so on. NBC has to be thinking how the current Leno ratings aren’t bringing the network forward, but moving it back. It is a small issue of course, which is why nothing has happened yet, but an issue none the less.

  • Brad

    I mean, what would you do if you ran a business and one of your best sales men lost 33% of his customers, 33% of your sales, tentatively 33% of your revenue? What would you do? At what point do you forget all that he’s done for you and fire him?

© 2014 Tribune Digital Ventures