Late Night TV Ratings For October 8-12, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

October 18th, 2012

To see past weeks' Late Night TV ratings information click here.

 

Via NBC's Press Release

'Tonight Show' AND 'LATE NIGHT' GENERATE #1 FINISHES FOR THE WEEK OF OCT. 8-12

 

 

JAY LENO TOPS THE ABC AND CBS TIME-SLOT COMPETITION IN ALL KEY CATEGORIES: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

 

THROUGH THE SEASON'S FIRST THREE WEEKS, JAY HAS INCREASED HIS YEAR-AGO MARGINS OVER 'Late Show' IN 18-34, 18-49, 25-54 AND TOTAL VIEWERS

 

JAY AND JIMMY DELIVER FIVE-WEEK HIGHS IN 18-49 AND TOTAL VIEWERS

 

UNIVERSAL CITY, Calif. – October 18, 2012 – NBC’s “The Tonight Show with Jay Leno” has delivered #1 results for the late-night week of October 8-12, generating bigger audiences in every key category than the time-period competition of CBS's "Late Show with David Letterman" and ABC's combination in that hour of "Nightline" and "Jimmy Kimmel Live." Jay led that competition across the board, with bigger audiences in adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

Through the first three weeks of the 2012-13 season, "Tonight" has stretched its leads versus one year-ago over "Late Show" in viewers 18-34, 18-49 and 25-54, as well as total viewers.

 

At 12:35 a.m. ET last week, "Late Night With Jimmy Fallon" topped CBS's encore telecasts of "Late Late Show with Craig Ferguson" and ABC's "Kimmel" in their head-to-head half-hour in 18-49 viewers, total viewers and other key categories. Note that Friday's "Kimmel" was an encore.

 

Both "Tonight" and "Late Night" scored five-week highs in viewers 18-49 and total viewers, generating their biggest audiences in those categories since the week of September 3-7.

 

Through the first three weeks of the season, "Tonight" has stretched its viewers 18-49 margin over "Late Show" to 6 percent (951,000 vs. 894,000), eliminating last year's "Late Show" advantage of 4 percent, while Jay lengthened his total-viewer advantage to 12 percent (3.316 million vs. 2.960 million) from last year's 10 percent, increased his 25-54 advantage to 4 percent (1.220 million vs. 1.170 million) after trailing by 1 percent last year and stretched his 18-34 lead to 16 percent (323,000 vs. 279,000) from last year’s 8 percent.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of October 8-12. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 0.7/3

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 0.5/2*

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2 (in encore telecasts)

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 3.6 million viewers

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 1.7 million viewers*

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.6 million viewers

 

CBS “Late Late Show,” 1.4 million viewers (in encore telecasts)

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.8 million viewers*

 

* Friday’s “Kimmel” and “Last Call” were encores

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 0.8/3

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 0.5/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/3

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.3 million viewers

 

CBS “Late Show,” 3.0 million viewers

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 3.7 million viewers

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 1.8 million viewers

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.6 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SELECTED CABLE RESULTS, WEEK OF OCTOBER 8-12

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

 

TBS, 11 p.m.-midnight, “Conan,” delayed by baseball

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.8 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million

 

TBS, 11 p.m.-midnight, “Conan,” delayed by baseball

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

 

 

 
  • Monikka

    Brad,

    You fire him ONLY if you think someone else can do better.

    NBC’s analysis of the current late night landscape may show that 3.2 and a 0.8 is the best they can expect and they may be pleased with Leno’s performance.

  • Mario

    Brad, COME ON! Conan’s Tonight ratings were worse than Leno pre – 2009! Remember all the reports of how Letterman was beating Conan’s Tonight eventhough Leno’s Tonight had beaten Letterman for 14 YEARS in a row!

    The only reason Conan’s rating went up a little is because they announced he was leaving! If Conan stayed his ratings would’ve tanked and he would’ve been fired anyway!

    REMEMBER THERE WERE A 1000 PAGES OF COMPLAINTS ON THE NBC WEBITE ABOUT HOW MUCH HE SUCKED!

  • Brad

    Oh come on guys. At Leno’s current trend with 0.7 ratings items he has lost over 40% of his 18-49 demographics (actually 41.65%). When does someone say “we’ll try something different”. If anyone thinks Leno will be doing better with Jimmy Kimmel as his new competition is definitely drinking NBC’s/Leno’s kool-aid. The only thing Leno will be winning is total audience which is meaningless to all but politicians. I’m with Gary and the rest who think Leno was told this is it, that this is his last contract. To lose 40% of your key demographics in less than 4 years (3 & 1/2 years) is downright saddening.

  • Mario

    Brad, Leno still has the best ratings among all late night hosts! You fail to mention that most all late night hosts have lower ratings in that same time span! You should be rewarded for being #1!

  • Douglas in TN

    True, as Mr. Gary and others have noted, Leno, who by no means is a dumb guy, knows this is his last go-around…especially if he’s not making the cash for Comcast as he has in the past.

    And, Mario, do you have to end each sentence in an exclamation point? It’s ridiculous. Especially when you say absolutely nothing.

  • Adam Stabelli

    Leno HAS to know that this is it for him in late night.

  • Gary MIddleton

    “I just still can’t get over Leno’s ratings. How he got 5.2 million viewers and a 1.2 in the ratings in 2009. Then moves to Primetime and gets the same ratings in 2009/2010. Then, in 2011 he gets a 3.8 million and 0.9 ratings, along with 2012 where he gets 3.2 million and a 0.8 ratings. It just keeps on going downhill. It really marvels me.”

    I’m not sure why Leno is under this microscope.

    Since 2009, Letterman is down 36% in the demo. Survivor is down 38%. CSI is down 50%. Grey’s Anatomy is down 40%. SVU down 45%. Mentalist down nearly 50%.

  • Gary MIddleton

    Yes, this is one of those rare times that I’m not just speculating. Jay knows his Tonight Show is ending in 2014 provided all is worked out with his successor.

    I wish it was sooner. Kimmel at 11:30, Arsenio in syndication, and perhaps Dave on a farewell victory lap stands to make that final year an invisible one for Leno’s Tonight. But then, those first 6 months Dave was a social phenomenon on CBS, Jay was basically doing the show for the studio audience. He’ll get through it.

  • reality check

    We all know NBC screwed up by trying to displace Conan for another couple years. He’s certainly better off now than in the dying brick and mortar format on Leno and Letterman.

    I’m more curious to the succesors to both of them or will they just scrap the formats entirely. I just have the feeling that Fallon would be a complete and utter disaster at 11:30.

    Ferguson might do okay if we are continuing to lower expectations than yesteryear.

  • Brad

    You sure Letterman is down 36% Gary? I thought it was from 1.0 to 0.7 and to me that’s 30%. Leno is nearing 40%.

    I don’t mean to sound like anti-Leno version of Mario. I would love it if I got to meet Leno. I’ve actually wondered if my school could book him again. Anyways, my point is that what facts are backing anyone up to keep Letterman or Leno at the helm? I know ratings are down across the board, but you have to think beyond that.

  • Brad

    “We all know NBC screwed up by trying to displace Conan for another couple years. He’s certainly better off now than in the dying brick and mortar format on Leno and Letterman.”

    Oh. Like the format of Conan’s new show on TBS is even 1% different than the shows Leno and Letterman host.

  • Gary Middleton

    “You sure Letterman is down 36% Gary? I thought it was from 1.0 to 0.7 and to me that’s 30%. Leno is nearing 40%”

    Dave was tracking around 1.1 in the first quarter of 2009, but I’m not sure the point changes if it’s 30% instead of 36%. I can’t fathom one of them is “sad” and obviously reflecting extraordinary and scandalous developments, while the other- along with nearly every big hit show on TV- had comparable audience erosion.

  • Brad

    That’s why I’m saying both are looking like losers. I’m just picking on Leno because I know much more about his ratings and we know who the eventually successor will be, Fallon.

    At CBS, you have the questionable successor being Ferguson, that Letterman actually owns his show and the follow-up show, that Letterman has taken less of a hit in the ratings (even thought his lead-ins have been better than his competitor’s network who beats him), and more. Hard for me to calculate anything CBS is doing or planning.

  • Brad

    Btw. Chelsea Handler’s new studio is the old studio for The Tonight Show with Conan O’Brien. Wonder if Conan will ever go on it again.

    http://tvbythenumbers.zap2it.com/2012/10/19/es-chelsea-lately-scores-big-in-its-new-home-at-stage-1-at-universal-studios/154010/

  • Mario

    Gary you ARE speculating! You have no press release that says Leno is definitely leaving in 2014! Even NBC said his departure date “needs to be decided at a later date.”

    I just saw Fallon’s monologue and he only does about 10 jokes and only 1 or 2 are good. He’s got a long way to go to reach Leno’s standards!

  • Monikka

    Brad, I don’t understand why you are certain Fallon will succeed Leno but are uncertain Ferguson will succeed Letterman. Can you explain?

    Fallon is Lorne Michael’s boy and as long as NBS cedes their comedy decisions to Michaels, as they’ve done for a long time, then Fallon will inherit. Key here: “as long as.” The NBC brass may decide to stop listening to Michaels.

    On the other hand, Ferguson is Moonves’s favorite and Moonves holds a lot more power over at CBS than Michaels has at NBC.

  • Douglas in TN

    Memories are too fresh with all involved to assume that Jimmy Fallon will inherit The Tonight Show. It might even be presumptive to assume that NBC will continue with the Tonight Show at all, at least in its current worn out format. It might well play out that way, and I am sure that NBC is already having those discussions and doing surveys and focus groups.

    I’ve never read of Craig Ferguson being Les Moonves’ favorite. But Moonves has almost all the power at CBS. Personally, I think he’ll roll the dice and go for the unexpected thing at CBS when Dave leaves.

  • Gary Middleton

    If you put yourself in NBC’s shoes, it’s hard to imagine 11:35 going to anyone but Jimmy Fallon. Not just because people like him and he seems to put on a strong and accessible show that has fully found its voice, and not just because he seems easy for the network to get along with. But also because of the unanswerable question: if not Fallon, then who? Or if you’re changing the format, what?

    It’s one of the few profit centers the network has left and I don’t think they want to do a big roll of the dice.

  • Monikka

    I think it will be Fallon too. My point is that Ferguson is in just as strong a position as Fallon is. Maybe stronger.

    Douglas, read Ferguson’s autobiography and listen/read some of his interviews in which Ferguson talks about his relationship with Moonves.

  • kscottk11

    Good for Chelsea Handler for getting Conan’s old studio.

    She deserves it for succeeding on the E Network with a small production budget, and having to follow low-rated reality show lead-ins.

    I think she is going to become a bigger player in late-night cable TV.

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