Late Night TV Ratings For October 8-12, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

October 18th, 2012

To see past weeks' Late Night TV ratings information click here.

 

Via NBC's Press Release

'Tonight Show' AND 'LATE NIGHT' GENERATE #1 FINISHES FOR THE WEEK OF OCT. 8-12

 

 

JAY LENO TOPS THE ABC AND CBS TIME-SLOT COMPETITION IN ALL KEY CATEGORIES: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

 

THROUGH THE SEASON'S FIRST THREE WEEKS, JAY HAS INCREASED HIS YEAR-AGO MARGINS OVER 'Late Show' IN 18-34, 18-49, 25-54 AND TOTAL VIEWERS

 

JAY AND JIMMY DELIVER FIVE-WEEK HIGHS IN 18-49 AND TOTAL VIEWERS

 

UNIVERSAL CITY, Calif. – October 18, 2012 – NBC’s “The Tonight Show with Jay Leno” has delivered #1 results for the late-night week of October 8-12, generating bigger audiences in every key category than the time-period competition of CBS's "Late Show with David Letterman" and ABC's combination in that hour of "Nightline" and "Jimmy Kimmel Live." Jay led that competition across the board, with bigger audiences in adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

Through the first three weeks of the 2012-13 season, "Tonight" has stretched its leads versus one year-ago over "Late Show" in viewers 18-34, 18-49 and 25-54, as well as total viewers.

 

At 12:35 a.m. ET last week, "Late Night With Jimmy Fallon" topped CBS's encore telecasts of "Late Late Show with Craig Ferguson" and ABC's "Kimmel" in their head-to-head half-hour in 18-49 viewers, total viewers and other key categories. Note that Friday's "Kimmel" was an encore.

 

Both "Tonight" and "Late Night" scored five-week highs in viewers 18-49 and total viewers, generating their biggest audiences in those categories since the week of September 3-7.

 

Through the first three weeks of the season, "Tonight" has stretched its viewers 18-49 margin over "Late Show" to 6 percent (951,000 vs. 894,000), eliminating last year's "Late Show" advantage of 4 percent, while Jay lengthened his total-viewer advantage to 12 percent (3.316 million vs. 2.960 million) from last year's 10 percent, increased his 25-54 advantage to 4 percent (1.220 million vs. 1.170 million) after trailing by 1 percent last year and stretched his 18-34 lead to 16 percent (323,000 vs. 279,000) from last year’s 8 percent.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of October 8-12. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 0.7/3

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 0.5/2*

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2 (in encore telecasts)

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.4 million viewers

 

CBS “Late Show,” 2.9 million viewers

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 3.6 million viewers

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 1.7 million viewers*

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.6 million viewers

 

CBS “Late Late Show,” 1.4 million viewers (in encore telecasts)

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.8 million viewers*

 

* Friday’s “Kimmel” and “Last Call” were encores

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 0.8/3

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 0.5/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/3

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.3 million viewers

 

CBS “Late Show,” 3.0 million viewers

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 3.7 million viewers

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 1.8 million viewers

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.6 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SELECTED CABLE RESULTS, WEEK OF OCTOBER 8-12

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

 

TBS, 11 p.m.-midnight, “Conan,” delayed by baseball

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.8 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million

 

TBS, 11 p.m.-midnight, “Conan,” delayed by baseball

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

 

 

 
  • Brad

    Ferguson is 50 years old and keeps thinking about leaving his show every time his contract is about to expire. Someone is going to say “but Conan was just 46 when he succeeded Leno”. Yeah, well Conan doesn’t look like a 50 year old man and surely doesnt act like it. Look at all the specials, remotes, sketches and more Conan continues to do. Now look at Ferguson. BIG difference.

    The late night format isn’t dead yet. Hard for anyone to say that when its 60 year old men at the helms of CBS and NBC. And if anyone knows anything about business, it is all about how bang you are getting for you buck. NBC was just about breaking even with TTS but then Leno and his staff took paycuts. Now it’s making about $20-25 million in profit. Imagine if you put Fallon in there, an even cheaper host with a slightly less budget. Imagine an increase in the ratings too. Fallon could easily be making $50 million+ in revenue for the network. Now do you all see how Leno, even at the price of free, is not worth it? The most he can make for the network is $40 million assuming its $30m paycut and $10m staff cut. Fallon is the answer at $50m+.

  • Gary Middleton

    ks, a big point in her favor is that her strong demo is young women. I’ve heard it said that late night TV is an increasingly impossible sell to young men in an era of internet pornography and gambling.

  • kscottk11

    Is Jimmy Fallon really the answer for the 11:30 Tonight Show?

    Fallon, likeable guy, fun show, but does his show have long-term legs on NBC at the 11:30 hour? I question how his humor will play over the long-haul at the 11:30 hour.

    With these daily morning/night time talk shows, people get comfortable with hosts, show formats, and get used to set viewing habits.

    Like the latest Today Show and last Tonight Show transitions, if the switch is awkward, viewers will change the channel.

    I question whether Fallon will get a bigger network audience than Letterman or Leno over the “long-haul.”

    From a production stand point, is Fallon’s show a lot cheaper show to produce than Leno’s or Letterman’s shows?

    Over on CBS, is Craig Ferguson the answer? Funny guy, quick wit, good interviewer, but is his humor broad enough to play out to a wide-ranging 11:30 audience long term?

    As tired as Leno and Letterman are, I don’t know if Fallon or Ferguson are the long-term answers.

    Throw in Jimmy Kimbell to the 11:30 mix and the late night landscape is that much more crowded. Are any of these new hosts going to give any long term ratings traction boost?

  • Gary Middleton

    Let me take a shot at these, ks.

    “Is Jimmy Fallon really the answer for the 11:30 Tonight Show?”

    As opposed to…?

    “Fallon, likeable guy, fun show, but does his show have long-term legs on NBC at the 11:30 hour?”

    I think it’s especially well suited to the earlier hour because it’s so easygoing.

    “I question whether Fallon will get a bigger network audience than Letterman or Leno over the “long-haul.””

    The key is he’s a couple of generations younger. Fallon has a chance of growing the show’s 18-49 demo. Jay and Dave have no chance of doing that.

    “From a production stand point, is Fallon’s show a lot cheaper show to produce than Leno’s or Letterman’s shows?”

    Probably because of seniority. These unionized operations had big raises built in over the years, so anyone who has been at it for 20 years costs way more than someone in their 4th.

  • John Wayne

    David is not funny. His jokes are usually intended for old folks and Lenos jokes are for young folks. That’s why Leno is doing great plus I like his headlines. The top 10 with letterman are not funny.!

  • Diana Santiago

    Chelsea Handler will reach a plateau, if not reached it already. I mean, there is a limit of sexual favors a woman can give to keep climbing. That studio is too big for her, literally and metaphorically.

  • Mario

    John, Leno’s monologue is still the best!

    I heard Fallon on Friday and he had maybe 2 good jokes out of 10! He is NOT ready for Tonight!

  • Diana Santiago

    Watching Night of Too Many Stars. Laughing out loud at The Daily Show staff telling people to watch Conan instead of their show. BTW, we might see Conan wearing cornrows and an orange spray tan later this week.

  • Gary Middleton

    “Chelsea Handler will reach a plateau, if not reached it already.”

    It’s tough to know because E! is such a graveyard. There were times she pulled a 1.0 after the Kardashians.

    If they’re looking for a low-overhead show to put after Fallon’s, and particularly one that can draw women, it could be as good an option as any.

  • kscottk11

    “Chelsea Handler will reach a plateau, if not reached it already. I mean, there is a limit of sexual favors a woman can give to keep climbing.”

    Diana, I don’t think Chelsea has reached a plateau yet. With her new big studio, and bigger profile, she is going to be able to book more “A List Guests.” IMO, it’s a fun show to watch and it looks like a fun show for her guests to be on. I think she has a good way of interviewing her different guests. I do think she is going to become a much bigger player in late- night.

    Compared to other late night talk shows, I’m sure it’s a pretty cheap show to produce.

    This is off point:

    As for her sleeping her way to the top, who knows. She dated and lived with an ex E! executive.

    Acting inappropriate is part of her act.

    Back on topic:

    I don’t think she would do her show on network TV because she would have to edit herself.

    I wonder if TBS executives will take a look at her to see if she could take over for Conan when his current contract runs it’s course. I’m not sure she would attract the right demo, though.

  • Diana Santiago

    KS, why would you think TBS will not extend Conan’s current contract?

  • Brad

    If Conan’s contract is renewed, it isn’t because his show is doing super well, its because he is producing too many shows for TBS and they don’t want to see him go. Period.

  • Gary Middleton

    “If Conan’s contract is renewed, it isn’t because his show is doing super well, its because he is producing too many shows for TBS”

    What are all these shows you’re talking about?

    And remind me what Congressional race I’m watching in Mass.

  • Brad

    Well I thought Conan had some more comedies being produced, but currently it’s just CONAN and Eagleheart that’s on the air. That is not good, not good at all!

    The MA race I’m apart of is Richard Tisei v. Incumbent John Tierney for Congress. Tierney has been in the House since the 90′s but due to the news of illegal gambling in his family paying his way into office all these years, but have grown distant of him. Tisei, a moderate-Republican (more Libertarian-like) has the lead in the 6th District of MA, the district where Jay Leno grew up as a child. If Tisei wins, he will be the first openly gay Republican in Congress, and be the first to end a 14 year dry spell of no Republican Congressmen from MA.

  • Diana Santiago

    Brad, Conaco is also producing Super Fun Night starring Rebel Wilson.

    By the way, those three shows are more than everything Jay Leno has produced in his life.

  • Mario

    Diana, no one cares about those garbage shows Conan produces on a network nobody watches!

  • Brad

    If Conan had produced a hit show for NBC, I bet you they would have told Leno to beat it. Instead Conaco produced absolute crap for NBC with the likes of Andy Baker or whatever that detective show was with Andy Ritcher. NBC should have realized that Conan’s humour is not broad enough when he had 17 years to produce to hit show and came up with nothing.

  • GARebelman

    Obama booked on the Tonight Show this Wednesday

  • kscottk11

    “By the way, those three shows are more than everything Jay Leno has produced in his life.”

    Diana, Leno does not want to produce or be into the business part of other shows.

    “KS, why would you think TBS will not extend Conan’s current contract?”

    Because it’s an expensive show to produce and it has not been the financial success over the run of it’s contract, TBS thought it would be.

  • Brad

    You have no advantage in negotiating contracts if you don’t spread yourself out. Can anyone imagine replacing Letterman when Everybody Loves Raymond was on the air? No! It’s those things that save people (not saying Letterman deserved to leave with his ratings when Raymond was on the air). If Fallon is able to get a couple good shows on NBC, he will have the upper hand in negotiating contracts with NBC. Conan with only his 15 minute Adult Swim show does not have the upper hand. All he has are a good percentage of CONAN episodes getting a 0.6 in the ratings. Yeah you tell those TBS executives and advertisers Conan! Don’t change a thing!

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