Soap Opera Ratings: 'The Bold & the Beautiful' Up in Women 18-49 and Total Viewers

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October 18th, 2012


via Soap Opera Network:

Week of October 8-12, 2012

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,649,000 (+231,000/+440,000)
2. B&B 3,400,000 (+211,000/+536,000)
3. GH 2,671,000 (-43,000/+422,000)
4. DAYS 2,366,000 (-33,000/-84,000)

1. Y&R 3.5/11 (+.2/+.4)
2. B&B 2.6/8 (+.2/+.5)
3. GH 2.0/6 (same/+.3)
4. DAYS 1,8/6 (-.1/same)

Women 18-49 Viewers
1. Y&R 846,000 (-10,000/+38,000)
2. B&B 701,000 (+68,000/+103,000)
3. GH 629,000 (-34,000/+56,000)
4. DAYS 509,000 (+36,000/-137,000)

Women 18-49 Rating
1. Y&R 1.3/9 (same/same)
2. B&B 1.1/7 (+.1/+.2)
3. GH 1.0/6 (same/+.1)
4. DAYS 0.8/5 (+.1/-.2)



Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • cab

    People these numbers are false. I wish they would find another way to get real numbers for these shows. There are more unemployed people at home who are able to watch not just women 18-49. DOOL has been great lately and can not wait for the next episode. Got to go,..DOOL is on soon.

  • jonboyelk

    This ratings stuff baffles me, too. How can viewership go up and down so drastically in a week? Look at primetime: the top 20 shows are pretty much the same top 20 shows every week. How then is it, in daytime, a show can gain over 200,000 viewers and the next drop nearly as many? Just doesn’t make sense. Like I’ve said before, EVERY Cablebix in EVERY home should be monitored by the ratings people for an accurate accounting of what the public is watching.

  • Jack

    It looks like only DAYS is heading for the cliff.

  • TimsDale4ever

    Susan F is Gay? I did not know this. It’s like every day I find out someone’s gay. I didn’t realize Sara Gilbert was either until just a few hours ago looking at bloopers from ROSEANNE and reading someone’s comment. I guess I’m just either stupid or always catching up. So that’s 2 in one day. Whatever, I just want everyone to be happy… I really can’t imagine B&B without her — such a MAJOR talent for that show. I just L O V E television!!!!!!!!!!!!

  • Robert

    Love the 2 cbs soaps. Days is terrible.

  • LynTX

    There are questions about the ratings; how they can be up one week and down the next. Simply, we only have to look at the various poster comments on the various boards, this one included, to see why. (although a small % of avg weekly viewers, a decent sampling). People have their favs; each show has a ‘return’ or exit or focus on a fav character. People tune in for these events then tune out.

    Unlike primetime, daytime is a continuing saga of interpersonal relationships. If some of us dislike where these relationships are headed, we don’t watch as often.

    Eventually the ratings system will catch up with technology. (Can you imagine all the cable, cell, online providers agreeing to a contract and how to pass that cost on to the viewers/users? LOL)

    Until then, we should enbjoy our soaps, not just our favs ‘who happen to be on a particular show’.

    Just my 2 cents…….

  • LynTX

    Might be of interest, to see full article, got to Daytime Confidential site –

    Disney-ABC’s Katie continues to lead the rookie talkers, but the show had its lowest-rated week yet, dropping 6% to a 1.7 live plus same day household rating, according to Nielsen Media Research, in the week ended Oct. 7.

  • JayTN

    James C…the ratings for the other daytime network shows are available, however, the demographic ratings are harder to find. It is more difficult to find the ratings for the CBS game shows, as opposed to the talk shows.

    “The Price is Right” is the #1 show in daytime in total viewers and “Let’s Make a Deal”, last time I checked, had around 2.4-2.5 million viewers.

    “The View” remains the #1 daytime network talk show with 3.35 million viewers for the week of Oct. 8, although that is down 9% from the same week in 2011.

    Both “The Talk” and “The Chew” are up year-to-year with 2.32 and 2.31 million viewers respectively. That is an increase of 23% for “The Talk” and 24% for “The Chew” in viewers versus 2011.

  • Chrisann D

    Today about an hour after GH was “suppose” to be on I went to my DVR to watch it and it didn’t record. Went to Soapnet which in my area we still have and they are showing yesterdays episode tonight. Did some other program preempt GH today or was there another DVR glich? Hope it wasn’t a glich…..anyone know?

  • JayTN

    Chrisann D…I don’t know who is responsible for the DVR listings and/or program descriptions (I would assume the network is, but I am not 100% certain), but I did notice that when I scrolled thru the weekly listings on Sunday that the Monday and Tuesday episode of GH had the same description and the same air date listed (10.22). However, the local ABC affiliate were I live did in fact air GH and the on-screen listing/description had been updated to reflect the correct episode and airdate (10.23). Even my on-screen guide for the GH weekly marathon on SOAPnet on Saturday lists the Monday episode as airing at both 7:00 p.m. and 8:00 p.m. (ET) followed by Wednesdays episode at 9:00 p.m.

    It looks like someone goofed and put the Monday description and airdate for Tuesdays episode. If your DVR is set to record all NEW episodes of GH, it may have skipped over today’s episode because it was labeled as a repeat (i.e. an episode that your DVR had already recorded).

    My advise would be to go ahead and watch on SOAPnet tonight, as they will probably be showing the Tuesday episode instead of re-airing Monday’s episode.

  • JayTN

    Sorry…in my above post I would have used the word “advice” instead of “advise”.

  • Chrisann D

    Jay Tn Thank you so much. I’ll set the DVR to record tonight. Thanks for taking the time to answer my question. Yeaaaaa gonna get my GH fix!

  • Kayla Rae

    Days just keeps getting better and better! Today’s episode was fantastic! Go Days!

  • Bill40

    I think Sony should wake up and bring back Eileen Davidson back to Y&R were she belongs. She belongs there especially sense what is going on with Jack & Victor no one cares if she goes back to Days she is to classy and beautiful to play such a trashy charecter. So please Sony bring her back as the beautiful Ashley Abbott. Till then I will never buy anything from you ever again.

  • joshua

    Yea TN suzzie likes the muffen. Lol but the CBS soaps are superb and Days if like a NIN song, its dead unfortunately. I hope it stays alive and Always alays hated GH but I hope it stays alive but not to beat ATWT or GL as the longest running soaps. But with the horrible writing and rating I sure its not going to be a isse. GO YR and BB

  • TimsDale4ever

    Yesterday marked the first episode with Phelp’s name attached to Y&R even though Josh has been writing for a week now. So far the show is worse in my opinion. The background music they are using now sounds like I’m at a concert or watching ONE TREE HILL (God forbid). News bulletin: newbie teenagers/aged Noah and Summer cannot carry an entire show by themselves…. I have an incredibly bad feeling this show is going to be youth-i-nized to the point no one will recognize the show by the beginning of 2013 (which helped to destroy 2 other CBS serials that are no longer with us)– and in that case — THIS viewer will be gone — again!

  • jonboyelk

    @timsdale I found the Summer replacement to be adequate but new Noah is a lousy actor. Makes Josh Morrow look like Emmy material. BTW I’m liking the scenes between Nick and Avery.

  • Pat

    On Y and R I think you can see some improvement with the writing but there are some concerns from me on the new direction, background music, lighting and the recasts. They do need more of a balance between the older vets and the newbies but as TimsDale point out, it would be a hugh mistake to place the focus MORE on the younger characters.

    It’s too early to tell, but I am cautiously optimistic.

    I don’t see the ratings really getting back up to the 4 share it had, but if it keeps maintaining (which for the most part it was lately even under MAB)viewers, I think the show will be around for a while especially considering the ALL OUT FAILURE of what has happened over at ABC with its horrible talk replacement shows.

  • TimsDale4ever

    I guess I’m just in the minority with what’s good on TV anymore. As I’ve said before, I’m not impressed so far with Y&R’s new team even though I know it’s too early to tell, but their ratings will probably soar. On the other hand, I keep seeing commercials for DAYS as I’m “trying” to watch Y&R on SOAPNET and to me (with little knowledge here) it “appears” like it would be a great show to watch especially if you have some viewer history with the show. In other words, when you watch that show you would KNOW you’re watching DAYS because so many of the characters have been around a long time, right? That to me is a well written/produced soap. When you turn a show on and you say to yourself, “Who the hell are these people?”, that to me is an example of a show that has been mis-managed — and Y&R “could” so easily head in this direction. YIKES!!!

  • LynTX

    What the remaining soaps have failed to do is introduce,integrate / move smoothly from one generation to the next. That is what, hopefully, keeps long time viewers interested as well as bring in new viewers. Y&R is trying but if they shift too fast, it may be for naught.

    I understand that these actors are like many of us; at a point in their lives they want to do other things, retire and just enjoy life. How the respective shows ‘pass the torch’ makes all the difference in how the audiences react.

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