Cable News Ratings for Thursday, October 18, 2012

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October 19th, 2012



Live + Same Day Cable News Daily Ratings for Thursday, October 18, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,713            428            782
CNN         397            136            182
MSNBC         726            242            351
CNBC         174             51             98
FBN           70             18             36
HLN         171             65             94
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       3,457            753         1,462
CNN         748            235            340
MSNBC       1,582            588            771
CNBC         283            133            165
FBN           97             23             50
HLN         263             82            124
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,500            377            721
CNN Early Start/Starting Point         313            131            164
MSNBC Morning Joe         577            175            292
CNBC Squawk Box         122             25             70
HLN Morning Express w/ Meade         207            147            167
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       2,242            496            968
CNN SITUATION ROOM         412            117            166
MSNBC HARDBALL WITH C. MATTHEWS       1,020            271            498
CNBC FAST MONEY         173             24             81
HLN EVENING EXPRESS         118             37             36
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,567            481         1,012
CNN SITUATION ROOM         393            134            182
MSNBC POLITICS NATION       1,092            324            550
CNBC MAD MONEY         142             34             67
HLN EVENING EXPRESS         108             42             48
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       2,355            428         1,022
CNN ERIN BURNETT OUTFRONT         472            176            201
MSNBC HARDBALL WITH C. MATTHEWS       1,119            336            574
CNBC KUDLOW REPORT         148             15             56
HLN JANE VELEZ-MITCHELL         174             35             61
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       3,865            733         1,476
CNN ANDERSON COOPER 360         662            225            325
MSNBC ED SHOW       1,345            452            665
CNBC MARIJUANA INC         224            104            142
HLN NANCY GRACE         353            100            167
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       3,729            886         1,708
CNN PIERS MORGAN TONIGHT         894            283            415
MSNBC RACHEL MADDOW SHOW       1,839            726            921
CNBC FILTHY RICH         296            127            159
HLN DR. DREW         268            104            120
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       2,753            639         1,192
CNN ANDERSON COOPER 360         689            195            280
MSNBC LAST WORD W/ L. ODONNELL       1,557            584            728
CNBC AMERICAN GREED         330            169            193
HLN NANCY GRACE         168             42             85
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,758            563            874
CNN ERIN BURNETT OUTFRONT         438            130            187
MSNBC ED SHOW         911            359            433
CNBC MAD MONEY         111             60             72
HLN SHOWBIZ TONIGHT         192             60            101

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Matthew

    “Romney, being the good business man that he is saved his money and is now blitzing the air waves.”

    Romney (and pro-Romney SuperPACs) were always blitzing the airwaves, just not as much as Obama. In Florida, I would say that just about every single ad break on broadcast television has had at least one political ad, since JANUARY. It’s not unusual to get 4 political ads in a row during prime time. Between that and the robo calls I’m ready for this endless hell of a campaign to be over. I bet it’s even worse in Ohio.

  • Sicilian Papa



    Again Betty you hit the nail squarely on the head!

  • Sicilian Papa



    Tingles looks good in a dress.

  • Mark2

    Bad news for Romney. Unemployment rate drops in 41 states. Seven of those are in swing states.

  • usnretiredx2


    Come on.

    Drilling on Gov lands decrease because of permits

    Drilling on P lands because the cost. It was increased without Obama. It was at one point early last year trying to be stopped by the EPA when they tried to impose Fed regs if the owner had any Fed loans. The big guys would pump on Fed land by choice if they could. The cost is less. That bull about not pumping is just that. They were still survaying and trying to get EPA permits. Catch 22 thing.

  • usnretiredx2

    PS on my android and it sucks

  • Ratboy

    @ Mark2
    Posted October 19, 2012 at 4:03 PM
    Bad news for Romney. Unemployment rate drops in 41 states. Seven of those are in swing states.

    that was from the September report, (and we all know how reliable the September report was)stay current!

  • Ratboy

    And it is not by amounts that will be noticed with great effect (Nevada might actualy feel the effect slightly)

    Among the states seeing a decline in their unemployment rate were:

    * Colorado (from 8.2 percent in August to 8.0 percent in September)

    * Florida (from 8.8 percent to 8.7 percent)

    * Iowa (from 5.5 percent to 5.2 percent)

    * Nevada (from 12.1 percent to 11.8 percent)

    * North Carolina (from 9.7 percent to 9.6 percent)

    * Ohio (from 7.2 percent to 7 percent)

    * Wisconsin (from 7.5 percent to 7.3 percent)

  • Bsotgnw

    James: BHO is going to roll Romney with his adroit handeling of the Libia affair? And the 22 different embasays that were attacked or maybe fast and furrious. No closing Gitmo, oh thats right he didn’t. Or maybe teling Putin he would be more flexable after the election (I’m sure the Poles and Chezks appreciated that). Well at least Hugo backs him! This is the most target rich environment since Top Gun!

  • Matthew

    How does a .3% drop in unemployment ‘feel’ to an employed person? Does it make you ‘feel’ like voting one way or another? Either way, I’ve noticed a change over the last ~6 months. A bunch of the barren, for sale strip malls on my drive to work suddenly have businesses buying up storefronts, and some longer-abandoned properties have been bulldozed, with new properties being built up. This is happening all along Ulmerton Road in my neck of Tampa Bay. I’d say it has exactly nothing to do with anything that Obama or my Nosferatu-looking governor have done, but at least in this area, there are signs of life in the economy.

  • Mark2

    My prediction is still that Romney will win the popular vote but Obama wins the Electoral vote and another 4 years.

    Obama = 271
    Romney = 267

  • AppleStinx

    Great news for Obama! Regular gas down to $4.64/gal in Northern California. Not that it matters – local folks would still vote for Obama if gas was at $464/gal – but great news for Obama nevertheless.

  • DB

    FHA Jeffie, tick tock. I still await. Come on your guy can’t lose!! Take my offer!! The worst that could happen and according to you this is impossible is that Romney wins and you can go to a new site and spin an even greater fantasy life. Come on you have bragged on here many times how big and bad you are and won’t take anything off a conservative. Take my offer and get rid of me!!!

  • Mark2

    @Ratboy. “Stay current”

    Do you have a learning disability? These State unemployment numbers were just reported today.

  • Sicilian Papa


    Mark 2

    The unemployment is going down but those are still lousy numbers after four years. The great recession, huh, if we had pro-growth policies the rate would be around 6% maybe less. The great recession is a made up term to protect O. Bush had a recession and 9/11. We were out of the woods in two years. The rate was under 6 for most of his term.

    The crash came because Bush did away with most of the regulation regarding loans especially home loans. The government decided to guarantee the loans. A license to steal. Barney Frank and Chris Dodd had a hand in this as did Republican lawmakers. Clinton started the process at the end of his term. This was ultimately Bush’s fault he was in charge.

    They all wanted people to own homes. Their hearts where in the right place but not their heads. Some people shouldn’t own homes and you can’t make it that easy to steal.

    O. has made things worse with his government solutions. Tell me about the car companies in two years. I will eat my hat if GM isn’t having problems. Already they can’t pay their loan back (30 Bil). They are still Union top heavy and will implode, it is just a matter of time.

  • Sicilian Papa


    Mark 2

    Released today for September.

  • d.d


    This video is 22 minutes long. So set aside the time to watch it.



    Billy Graham buys election ads after Romney meeting


    The most famous and revered pastor in America, Billy Graham, is calling on voters to cast a ballot for their faith in full-page ads in the Wall Street Journal, USA Today and other newspapers

    The ad hit the prominent papers Wednesday and Thursday, and could hit a dozen more newspapers, a week after the famed evangelist met with Republican presidential nominee Mitt Romney at Graham’s Montreat, North Carolina, home and less than a month after his son Franklin Graham issued a full-throated endorsement of Romney in a USA Today opinion piece.


    Closing up shop for today.

  • Mark

    Obama = 271
    Romney = 267

    Currently I have it at

    Obama = 265
    Romney = 235

    With New Hampshire, Colorado, Virginia, Iowa and Nevada in play. basically Romney has to sweep the rest of those states. There is one possibility that Obama wins NH, but loses the rest and we get a tie which means we get a Romney as President(by congress vote)/Biden VP(Senata vote)

    In terms of the 5 states, I am guess Nevada and Iowa lean slightly to Obama, Virginia leans slightly towards Romney and it’s hard for me to get a read on Virginia and Colorado

  • Letmethink

    You beat me to it SP. Those numbers for September were just reported today. I believe the next report will come out just before the election.

  • Matthew

    That does not remotely sum up all of the problems that lead to the 2008 crash, which had more to do with Clinton and Reagan’s policies than W. Subprime mortgages were only a part of it, and of those subprime mortgages, only a minority were the result of CRA. Investment banks engaging in trades they barely understood, and the credit rating agencies (the same people we’re supposed to take seriously as they threaten to downgrade us) were giving AAA ratings to garbage CDOs. Sorry, but it’s a real pet peeve of mine when people try to sum up such a catastrophe with “THIS IS ALL THE RESULT OF GIVING POOR PEOPLE MORTGAGES.”

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