via press release:
E!’SSCORES BIG IN ITS FIRST WEEK AT THE SHOW’S NEW HOME AT STAGE 1 AT UNIVERSAL STUDIOS
’s move to a new stage this week at 11pm performed to a .73 HHLD , 516K A18-49 viewers and 840K Total Viewers and saw immediate gains as the show ranked as the highest-rated and most-watched show on E! on each of the four days thus far. The show is up +50% with HHLDS and roughly +40% with A18-49 versus the 3Q’12 11pm average and equaled the show’s second-highest rated week for all of 2012. Additionally, has been seen by more than 3.5 million unique Total Viewers across all telecasts this week.
This week,also built within its own show, growing +5% with both HHLDS and A18-49 from the first quarter hour to the second, helped by a nearly +10% uptick from both key Women demos 18-34 and 18-49.
Competitively in its time period,Lately this week ranked 3rd with Women 18-34 among all original programs on all ad-supported cable nets between 11pm-11:30pm Monday-Thursday.
Lately’s new stage premiere and big week of guests drew a tremendous response online, delivering record high traffic to the newly launched redesigned Lately show site, record breaking Lately video performance on E! Online (1MM+), and E! Online’s strongest single video title this year-to-date only four days into the week. Lately’s 10/15 full episode (featuring the shower intro skit) has already generated the most video views of a single video title on E! Online this year-to-date with nearly 1 million views.