Thursday Night Football's Seahawks-49ers Most Watched Show on Cable & Most Watched Sporting Event on Television

Categories: Network TV Press Releases

Written By

October 19th, 2012

via press release:




NFL Network’s Thursday Night Football broadcast of the Seahawks-49ers game was watched by an average of 7 million viewers (not including over-the-air stations in Seattle and San Francisco) making it the most-watched program overall on cable TV for Thursday, Oct. 18.


Additionally, the Seahawks-49ers game topped all sporting events last night, including Game 4 of the Cardinals-Giants MLB NL Championship Series (6.0 million viewers on FOX).


Through six games of its expanded 13-game schedule, Thursday Night Football is averaging a 4.6 US HH rating (+28% vs. 2011 average) and 7.1 million viewers (+15% vs. 2011 average) – on pace to be the highest-rated and most-watched Thursday Night Football season ever.


On the interactive front, coverage and features around the Seahawks/49ers game across NFL Digital Media platforms -, NFL Mobile from Verizon, and the NFL 12 tablet app – delivered 445k unique viewers and one million video streams.


Thursday Night Football continues next week with the Tampa Bay Buccaneers visiting Minnesota Vikings on Oct. 25 at 8:00 PM ET. The Thursday Night Kickoff Presented by Craftsman pregame show begins at 6:00 PM ET. All Thursday Night Football games are streamed live on NFL Mobile from Verizon with complementary online coverage via Thursday Night Football.


About NFL Network’s 2012 Thursday Night Football


Play-by-play announcer Brad Nessler and Emmy-nominated analyst Mike Mayock return to the Thursday Night Football broadcast booth for the second season and are joined by Alex Flanagan, who enters her third year as the sideline reporter.


Two hours before kickoff, NFL Network’s Thursday Night Kickoff Presented by Craftsman pregame show is live from the stadium starting at 6:00 PM ET, taking viewers right up to kickoff with analysis and the latest reports. Host Rich Eisen is joined by Hall of Famers Marshall Faulk, Deion Sanders and Michael Irvin, and former head coach Steve Mariucci. Reporter Stacey Dales provides pregame news reports from the locker rooms, as well as interviews with players and coaches.


The Lexus Halftime Show and the Kay Jewelers Postgame Show provide additional analysis live from inside the stadium each week on Thursday Night Football.


Bollywood superstar and 2101 Records/Desi Hits!/ Interscope Records recording artist Priyanka Chopra is the featured artist for NFL Network’s Thursday Night Kickoff Presented by Craftsman pregame show. Priyanka’s debut single “In My City,’ featuring and produced by RedOne (Lady Gaga) and Brian Kennedy, is the music bed for the intro to Thursday Night Kickoff Presented by Craftsman. For more information on Priyanka Chopra, please visit


Leading in to every Thursday Night Football game, Grammy Award-winning artist Cee Lo Green sings the anthem entitled is “Blitzkrieg Bop” (I Love Football), set to The Ramones’ “Blitzkrieg Bop.” The 90-second show open for each Thursday Night Football game features fan-sourced videos uploaded by fans. To submit videos, please visit


NFL Network 2012 Thursday Night Football Schedule

All games at 8:00 pm ET

  • Week 2 - 9/13: Green Bay 23, Chicago 10
  • Week 3 - 9/20: New York Giants 36, Carolina Panthers 7
  • Week 4 - 9/27: Baltimore Ravens 23, Cleveland Browns 16
  • Week 5 - 10/4: St. Louis Rams 17, Arizona Cardinals 3
  • Week 6 - 10/11: Tennessee Titans 26, Pittsburgh Steelers 23
  • Week 7 - 10/18: San Francisco 49ers 13, Seattle Seahawks 6
  • Week 8 - 10/25: Tampa Bay Buccaneers at Minnesota Vikings
  • Week 9 - 11/1: Kansas City Chiefs at San Diego Chargers
  • Week 10 - 11/8: Indianapolis Colts at Jacksonville Jaguars
  • Week 11 - 11/15: Miami Dolphins at Buffalo Bills
  • Week 13 - 11/29: New Orleans Saints at Atlanta Falcons
  • Week 14 - 12/6: Denver Broncos at Oakland Raiders
  • Week 15 - 12/13: Cincinnati Bengals at Philadelphia Eagles

For the entire 2012 NFL schedule, visit


NFL Network broadcasts seven days a week, 24 hours a day on a year-round basis and is the only television network fully dedicated to the NFL and the sport of football. For fans on the go, all NFL Network programming is streamed live on NFL Mobile from Verizon. For more information, log on to is the exclusive internet home of NFL Network.

  • Joseph

    Of everything on broadcast or cable last Thursday (October 18th), only CBS topped the NFL Network’s “NFL Thursday Night Football” telecast.

    And that’s on a network that’s in far fewer homes than ESPN.

    A year or two from now, when NFL Network is in as many homes as ESPN, “Thursday Night Football” will likely dominate the ratings and key demos on Thursdays.

    And that’s going to be big trouble for the broadcast networks, since Thursday is the biggest night of the prime-time week, and many of it’s highest-appeal shows (all to attract advertising from movie studios wishing to promote films opening the next day).

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