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Live+7 DVR Ratings: 'Revolution' Again Leads Adults 18-49 Ratings and Viewership Gains; 'Grimm' Leads Percentage Gains in Week 2

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October 22nd, 2012

 

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the second week of the 2012-2013 season (October 1-7), Revolution topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.1 adults 18-49 ratings points.

Grimm topped the % adults 18-49 ratings increase from DVR viewing, adding 75% to its Live+Same Day adults 18-49 ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 REVOLUTION NBC 3.2 5.3 2.1 66%
2 GREY'S ANATOMY ABC 3.8 5.5 1.7 45%
3 Big Bang Theory, THE CBS 4.9 6.6 1.7 35%
4 Glee FOX 2.6 4.2 1.6 62%
5 Once Upon A Time ABC 3.4 4.7 1.3 38%
6 New Girl FOX 2.8 4.1 1.3 46%
7 Elementary CBS 2.5 3.7 1.2 48%
8 NCIS CBS 3.7 4.9 1.2 32%
9 REVENGE ABC 2.6 3.8 1.2 46%
10 Family Guy FOX 3.4 4.6 1.2 35%
11 Grimm NBC 1.6 2.8 1.2 75%
12 2 Broke Girls CBS 3.5 4.6 1.1 31%
13 OFFICE NBC 2.2 3.3 1.1 50%
14 Castle ABC 1.9 2.9 1.0 53%
15 Last Resort ABC 1.9 2.9 1.0 53%
16 Private Practice ABC 1.6 2.6 1.0 63%
17 How I Met Your Mother CBS 3.3 4.3 1.0 30%
18 BONES FOX 2.1 3.1 1.0 48%
19 PARENTHOOD NBC 1.6 2.6 1.0 63%
20 VOICE NBC 4.6 5.5 0.9 20%
21 666 PARK AVE ABC 1.7 2.6 0.9 53%
22 Hawaii Five-0 CBS 2.0 2.9 0.9 45%
23 Mentalist, THE CBS 1.6 2.5 0.9 56%
24 MIKE & MOLLY CBS 2.9 3.8 0.9 31%
25 NCIS: LOS ANGELES CBS 3.1 4.0 0.9 29%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Grimm NBC 1.6 2.8 1.2 75%
2 Supernatural CW 0.8 1.4 0.6 75%
3 REVOLUTION NBC 3.2 5.3 2.1 66%
4 Private Practice ABC 1.6 2.6 1.0 63%
5 PARENTHOOD NBC 1.6 2.6 1.0 63%
6 Glee FOX 2.6 4.2 1.6 62%
7 Fringe FOX 1.0 1.6 0.6 60%
8 Mentalist, THE CBS 1.6 2.5 0.9 56%
9 666 PARK AVE ABC 1.7 2.6 0.9 53%
10 Castle ABC 1.9 2.9 1.0 53%
11 Last Resort ABC 1.9 2.9 1.0 53%
12 30 ROCK NBC 1.4 2.1 0.7 50%
13 Up All Night NBC 1.4 2.1 0.7 50%
14 Blue Bloods CBS 1.2 1.8 0.6 50%
15 OFFICE NBC 2.2 3.3 1.1 50%
16 Elementary CBS 2.5 3.7 1.2 48%
17 BONES FOX 2.1 3.1 1.0 48%
18 NEW NORMAL NBC 1.7 2.5 0.8 47%
19 New Girl FOX 2.8 4.1 1.3 46%
20 REVENGE ABC 2.6 3.8 1.2 46%
21 Hawaii Five-0 CBS 2.0 2.9 0.9 45%
22 GREY'S ANATOMY ABC 3.8 5.5 1.7 45%
23 MINDY PROJECT FOX 1.9 2.7 0.8 42%
24 PARKS AND RECREATION NBC 1.9 2.7 0.8 42%
25 SCANDAL ABC 2.0 2.8 0.8 40%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 REVOLUTION NBC 8317 12793 4476 53.8%
2 Big Bang Theory, THE CBS 15176 18991 3815 25.1%
3 NCIS CBS 18867 22559 3692 19.6%
4 Elementary CBS 11128 14678 3550 31.9%
5 Castle ABC 10348 13856 3508 33.9%
6 GREY'S ANATOMY ABC 10838 14330 3492 32.2%
7 Mentalist, THE CBS 9022 12442 3420 37.9%
8 Glee FOX 6073 9383 3310 54.5%
9 Hawaii Five-0 CBS 7948 11158 3210 40.4%
10 Blue Bloods CBS 9770 12910 3140 32.1%
11 Person Of Interest CBS 14582 17620 3038 20.8%
12 REVENGE ABC 8363 11277 2914 34.8%
13 Once Upon A Time ABC 9840 12751 2911 29.6%
14 VEGAS CBS 12112 14939 2827 23.3%
15 NCIS: LOS ANGELES CBS 14905 17715 2810 18.9%
16 BONES FOX 6993 9630 2637 37.7%
17 Grimm NBC 5289 7842 2553 48.3%
18 2 Broke Girls CBS 9224 11715 2491 27.0%
19 Last Resort ABC 7996 10397 2401 30.0%
20 MIKE & MOLLY CBS 8518 10886 2368 27.8%
21 Good Wife, THE CBS 8949 11273 2324 26.0%
22 New Girl FOX 4994 7287 2293 45.9%
23 SCANDAL ABC 6555 8815 2260 34.5%
24 Private Practice ABC 6012 8233 2221 36.9%
25 PARENTHOOD NBC 4454 6631 2177 48.9%

The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • hammard

    Although it won’t matter for renewal or cancellation, I’ll be curious to see if Supernatural maintains it’s DVR increase or if the growth has come from people switching to live viewing.

  • danny94

    Yeah great for Revolution the only success of the season!!!

  • THE OLD MAN

    Go Grimm!

  • Hadesa

    wonder what Hart Of Dixie’s numbers were, it was the only other CW show that premièred that week?

  • spike

    OT: Arrow got its back 9 order! stephen amell just tweeted it

  • Sarah

    Yay Bones :)

  • Mark Wood

    Hammard I would suspect the increase is people coming back to live same day viewing (for the most part), and I think we will see a significant drop off in DVR growth next week, when we go from having the historical all time low .3 lead in (seriously has any other 9pm show ever had a lower original episode lead in for their opener? To a lead in that scores a 1.3.

    I would expect that SPN might have actually shown growth with a more normal level lead in (say the networks typical .6).

  • Carl LaFong

    The top 5 percentage gains on “C3″ Adult 18-49 average audience versus Live plus same day. Week of 10-1-12 (regularly scheduled programming only):

    Grimm +22%
    666 Park Ave +21%
    Glee +14%
    Elementary +13%
    Revolution +12%

    Prime average: -1%

  • SarahL

    Come on people, watch Grimm live. Scandal is not doing too bad in these numbers, but in the end, they do not count with the network.

  • Californiadgd

    Go On :(((

  • eridapo

    Monday at Ten… The most DVR hour on Television.

    Revolution +2.1 4.476M
    Castle +1.0 3.508M
    H50 +0.9 3.210M

    Combines +4.0 in demo and 11,194M

  • Ashley

    Even when they are not on Fridays, SPN gets phenomenal DVR ratings

  • Stacey

    @Carl, thanks for those C3 numbers!

  • David

    Is there anywhere I can see more than just the Top 25? That’s kind of frustrating.

  • Ram510

    Scandal, Last Resort and 666 all mad decent gains. Now if people could start watching those shows live

    It’s weird that New Normal made the list and not Go On

  • Mickey

    @eridapo

    Monday at Ten… The most DVR hour on Television.

    Revolution +2.1 4.476M
    Castle +1.0 3.508M
    H50 +0.9 3.210M

    Combines +4.0 in demo and 11,194M

    That’s because those bleedin’ eejits at NBC, ABC and CBS have never heard of counterprogramming. They piled a bunch of shows that appeal to the same audience on at the same time. I watch all three of those shows.

    I think Supernatural’s DVR increase will go down from there. Some people were probably watching the first debate that night, and there’s less incentive to settle in for an evening of TV and watch live when you don’t have two compatible shows lined up together.

    That would probably help Grimm shift some of those DVRers to live watchers if it had another genre show on before it.

  • buddhaboi

    amazing increase for supernatural. well deserved!

  • torylicious

    amazing for glee!!! fifth season is coming glad!!!

    scandal on the list glad too!!!

  • LoriB196

    They should renew Glee now!

  • senor chang

    It won’t happen, but I can only wonder how potent Revolution @ Wednesdays 9 with Grimm @ Wednesdays 10 would be, partiularly if in both cases some DVR viewers switched to live viewing.

    Monday @ 10 is an absolute dogpile of programming.

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