President Barack Obama Elected The Winner in Nickelodeon's 'Kids Pick The President: Kids' Vote' Poll

Categories: Network TV Press Releases

Written By

October 22nd, 2012

via press release:

More Than Half a Million Votes Cast
NEW YORK, NY—Oct. 22, 2012 – The kids of the United States have spoken and President Barack Obama has been elected the winner of Nickelodeon’s 2012 Kids Pick the President “Kids’ Vote.”  Since it began in 1988, kids have correctly picked the winner (in advance of the national election) five out of the last six times.  More than half a million votes were cast in the network’s online poll as part of Nickelodeon’s Kids Pick the President initiative to build young citizens’ awareness of, and involvement in, the election process.  
President Obama received 65% of the vote and former Governor Mitt Romney received 35%.  In order to more closely replicate the actual election, and to ensure the results were more authentic, this year the voting was limited to one vote per electronic device.  Kids were able to cast their votes online from Oct. 15 to Oct. 22.
On Monday, Oct. 22, at 7:30 p.m. (ET/PT), Linda Ellerbee, the Emmy Award-winning host of Nickelodeon’s Nick News, will announce the winner of the Kids Pick the President “Kids’ Vote” on the network. 
"What politicians do definitely affects kids but for me, it's not about who wins," said Ellerbee.  “It's about creating tomorrow's voters.  Democracy takes work. We're the practice field."
Leading up to the Kids Pick the President online vote, Nickelodeon aired two election-themed Nick News with Linda Ellerbee specials this year, which ranked as the series’ highest-rated episodes for 2012 to date.  In “Kids Pick the President: The Issues” (Sept. 17), kids nationwide ranked the campaign issues most important to them.  “Kids Pick the President: The Candidates” (Oct. 15) provided an opportunity for the two major party U.S. presidential candidates to answer kids’ questions.  This year’s candidate special featured President Obama sitting down with Nick News at the White House to answer kids’ questions and previously taped video clips of Romney addressing issues raised by kids.  Romney was unable to participate in the special. served as the official home base of the Kids Pick the President campaign, attracting almost a million visitors and generating more than 2.9 million page views since launch on Aug. 7.  Kids have flocked to the site to discuss the general election on its message board and currently ranks as the most popular page on the site in October (Source: Omniture SiteCatalyst, 8/7/2012-10/21/2012).  Kids can visit to interact and learn more about the upcoming election. They can also play games, take quizzes about the government, and learn about each candidate and the issues.
Kids Pick the President is also incorporated into Nickelodeon’s The Big Help initiative where kids are given tools and information to take action on issues important to them.  For more information, go to
Nick News, produced by Lucky Duck Productions, is now in its 21st year and is the longest-running kids’ news show in television history.  It has built its reputation on the respectful and direct way it speaks to kids about the important issues of the day.  Over the years, Nick News has received more than 21 Emmy nominations and recently won its ninth Emmy Award for Under the Influence: Kids of Alcoholics in the category of Outstanding Children’s Nonfiction Program. Additional Emmy wins for outstanding children’s programming include: The Face of Courage: Kids Living with Cancer (2010); Coming Home: When Parents Return from War (2009); The Untouchable Kids of India (2008); Private Worlds: Kids and Autism (2007); Never Again: From the Holocaust to the Sudan (2005); Faces of Hope: The Kids of Afghanistan (2002) and What Are You Staring At? (1998). In addition, in 1995, the entire series won the Emmy. In 2009, Nick News was honored with the Edward R. Murrow Award for best Network News Documentary for Coming Home: When Parents Return from War — the first-ever kids’ television program to receive this prestigious award. Nick News has also received three Peabody Awards, including a personal award given to Ellerbee for explaining the impeachment of President Clinton to kids, as well as a Columbia duPont Award and more than a dozen Parents’ Choice Awards.
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
  • Dan

    YEAH OBAMA! I HOPE YOU WIN MR. PRESIDENT!! don’t let filp-floper Mitt get it or we are so screwed. but in this two party. we are already screwed. unless we start making other partys that are BETTER THAN THESE TWO PARTYS!!!

  • Samuel

    How shocking, children voted for the current president in a poll conducted by an extremely liberal channel! The real election will look nothing like this one, thankfully.

  • Jon23812

    That’s weird, the message board had tons of Romney supporters.

    Anyways, still hope Obama wins in the real election.

  • jesse


    Do you think Romney is going to win? I just don’t see it.

  • Scandalfan

    I hope it will!

  • iggy

    Nah, I put my trust in the Channel One poll.

  • RJ

    More evidence that todays youth is dumb.

  • AppleStinx

    From the press release: “Since it began in 1988, kids have correctly picked the winner (in advance of the national election) five out of the last six times.”

    Five out of seven is still an impressive record.

  • Poor 35%

    I feel bad for the 35% who have republican parents. Must suck to have a monster as a parent

  • SherLOCKED

    And…that is why they are too young to vote. lol

    Really though, almost no kids/teens these days know much of anything of real importance in connection with politics.

    Not that there are those who don’t, I’m one of the few myself….but I just don’t find this very ‘relevant’.

  • Jon23812

    @RJ, What evidence? The youth voted for Obama. How is that dumb?

  • BJG

    They did agree with GW Bush winning at one point, or did you just ignore that part in the article?? Since you’re critical of “Liberal” media stick to “Conservative” media and stop complaining. The terms liberal and concervative are really irking me these days!

  • AniMatsuri

    The kids poll isn’t 100% accurate and Romney not showing up for the interview probably influenced the kid’s vote.

  • Crysti

    Shows how uneducated kids are when it comes to politics. Either that, or they are listening to what their liberal teachers say.

  • Jon23812

    @To All Republican Extremist,

    Just because someone doesn’t have the same opinion as you doesn’t mean they’re dumb.

  • James


  • mayorofsmpleton

    Really? You are what’s wrong with the world.

  • Nathan (NR2012)

    I wasn’t surprised. The kids #1 issue was Same sex marriage, and since Obama is a supporter of it, I guess that kinda influenced it. Economy was was – what #8? lol

  • Nathan (NR2012)

    “Liberal teachers” Lol. There is something seriously wrong with you…

  • Ted

    Is this a surprise considering Romney skipped out on Nick’s debate and Obama’s top audience aren’t at the age to leagaly vote? Fortunately the REAL election will turn out to be just the opposite.

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