'The Walking Dead' Slips (To Still Amazing Numbers) in Second Episode of Season Three

Categories: 1-Featured,Cable TV

Written By

October 22nd, 2012

Dish Network subscribers once again had access to AMC last night, but the numbers for the second episode of The Walking Dead's third season dropped from the premiere to a 9.5 million viewers and a still wallop-packing 5.1 adults 18-49 rating. That's down 13% with total viewers and 12% in adults 18-49 but especially for a non-premiere/finale, those are darn impressive numbers.

via AMC:

The Walking Dead Episode 302 (9P):
- 6.8 HH RTG
- 9.5 million total viewers
- 6,489,000 adults 18-49
- 5,513,000 adults 25-54

- AMC's The Walking Dead remains the #1 program of the fall season among Adults 18-49, excluding sports

- Last night's episode of The Walking Dead is the #1 show of the week to date (10/15-10/18/12) on television among Adults 18-49 excluding Sports. In A18-49, it out-delivered this week's The Voice (6.1M), Big Bang Theory (6.1M) and Modern Family (6M).

- For the night (9P, 10P and 12A) Season 3 Episode 2 delivered 14 million total viewers and 9.5 million Adults 18-49.

- Compared to Season 2, The Walking Dead Season 3 to date is up 54% in HH RTG; up 45% in total viewers; up 47% in Adults 18-49; and up 41% in Adults 25 to 54.
 

 
  • http://tvbythenumbers.com Robert Seidman

    given the typical 15%-20% declines often seen after season premieres and that it only declined 12%…

  • dgh

    The only reason I knew AMC was back on Dish was because The Cardinals were sucking so I was flipping threw the channels and was pleasantly surprised to see AMC back. Then again I’m not one of the select few who gets to control what the rest of America watches so it doesn’t matter anyways!

    Gotta love our brilliant system!!

  • Lucas

    AMC was back to Dish yesterday, but I don’t think a lot of Dish subscribers knew that so promptly.

  • CarShark

    Those are still some crazy numbers. I’m still amazed that they aren’t using it instead of it’s talk show to launch a new show.

  • Oliver

    @The End

    I don’t understand how your post is a reply to my comment because I didn’t state anything to the contrary. It’s a non-sequitur.

    Nielsen’s sample is intended to be representative. There will be approx. the same proportion of Dish viewers within Nielsen’s sample as in the general population.

    The AMC-Dish deal was announced late and many potential viewers would not have been aware that the channel had been restored until after yesterday’s episode.

    @Robert Seidman

    given the typical 15%-20% declines often seen after season premieres and that it only declined 12%…

    Broadcast or cable? I’d expect cable shows to have different fall-off patterns due to reduced viewer awareness (e.g. a small channel like AMC doesn’t have the promotion opportunities of a broadcast network).

  • mayorofsmpleton

    Oliver,
    Perhaps not the budget for marketing that the broadcast nets have — but one has to take into account that they have less programming. AMC can spent a boatload promoting TWD while ABC, for example, has to spread it out among all of their premieres. So typically the big hitters have big promotional campaigns (Sons of Anarchy, TWG, etc).

  • jesse

    Great numbers! Had to expect a decline after a premiere. But i think TWD can avg a 5.0+ this season. That would be incredible.

  • jesse

    The Walking Dead will avg 5.0+ this season which will be higher than the most successful shows on Broadcast(Modern Family, Big Bang Theory).

  • Randall

    Isn’t this higher than last year’s finale numbers?So the show is now averaging at least 9 million an episode, when last season it was averaging 6.5 million.

    I mean, this is just huge, the show is getting popular every season, it could have a beast of a finale with 12 million.

  • HGFM

    @Oliver
    “Nielsen’s sample is intended to be representative. There will be approx. the same proportion of Dish viewers within Nielsen’s sample as in the general population.”

    Where did you come up with that idea? A statistical sample is not supposed to be representative if it is going to be valid. It has to be random or as close to random as possible given that people can refuse to participate.

  • Jared

    The Walking Dead is a BEAST..i just can’t get into it no matter how hard I try.

  • Jeremy Charles

    To bad Jared that you cant get into TWD, its not a show for everyone but i damn well like it.

    1. OK acting ( np there i can live with it)
    2. Decent story line ( away from the farm YEAH!!)
    3. Best part the zombies ( somebody needs to give the makeup guy a raise ).

    On the ratings — Dont get me wrong the decline was absolutly expected as some viewers tuned in to see what all the hoopla surrounding the show was but the fact that it stayed above 5.0 in the second episode tells me that it has managed to hook some of those veiwers that they couldnt nab last season..
    I also suspect the households that are in the special club ( nielsen )that have dish will affect next weeks show as AMC was turned on right before the show came on so theres a damn good chance they or most didnt know about it!!!! So we will see next week what affect Dish really has! ( I understand that Neilsen is a sample size of America though a broke system its the only thing we have and were stuck with it!!!! )

  • Jeff

    watched it at 10pm so that I could watch Revenge at 9pm. Love the fact that they air it again at 10pm.

  • Ray

    Perhaps the TWD growth and the 15-20% decline in broadcast viewership are somehow related? I think the average quality of new broadcast programming has declined in each of the last three years. Ask yourself what is the most recent new broadcast program that people will still be talking about in 10 years time?

    I’m not arguing that the TWD is a great show on par with The Wire or Battlestar Galactica. But there does seem to be an interest in doing things right, and I think the show, unlike its zombies, is aging well. And people are desperate to watch anything good.

  • Paulo PT

    Still amazing ratings. But i think they will fall at least more 20% then stablizing.

  • Paulo PT

    Still amazing ratings. But i think they will fall at least more 20% then stablizing.

  • Tabitha

    I didn’t find out about AMC on Dish til this morning or I would have been watching AMC last night :)

  • gigi

    Ok…I have a zombie question here. Love the show, but I can’t figure out how it’s gonna keep going. I mean the zombies are rotting away, right? Eventually, they lose limbs, rot too much to move, and then just turn into skeletons/dust. If half the population was zombiefied and they eventually rot away, where are the new ones gonna come from? Obviously they can’t reproduce…anxiously awaiting an answer.

  • silvit

    @Ray

    I think people are desperate to watch anything different, good or not. I still think that The Walking Dead is crap, but at least the characters look different -read: they don’t seem to be people just got out of a beauty salon- they can form actual sentences and thoughts -unlike broadcast character which seem more robot than anything else- they show emotions, they don’t seem to have a lobotomy from an episode to the other, meaning it’s not an idiotic procedural, the scenes are different from one episode to the other, unlike many broadcast shows were the scenes are written in a formulaic way with the only aim to make the characters have their silly funny banter -always the same by the way- or are used to explain the plot of the crime of the week.

  • Nicole

    @gigi

    I guess in the zombie universe, since only a small part of the brain is functioning, not as much energy is required so eventually they will die out. But not after a while, at least that’s what I think. There still are some humans and animals that can serve as their food and then those that are bitten turn into newer zombies.

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