With Live+7 DVR Playback, 'The Big Bang Theory' Surges Past Sunday Night Football as #2 Broadcast of the Week only Behind 'NCIS'

Categories: Press Releases

Written By

October 22nd, 2012

via press release:

WITH LIVE+7 DVR PLAYBACK, "The Big Bang Theory" SURGES PAST Sunday Night Football AS #2 BROADCAST OF THE WEEK – ONLY

BEHIND "NCIS"

 

"The Big Bang Theory," "NCIS," "Elementary," "The Mentalist," "Hawaii Five-0," "Blue Bloods" and "Person Of Interest" All Gain More than 3 Million Viewers

 

"The Big Bang Theory," "NCIS," "Elementary," "2 Broke Girls" and "How I Met Your Mother" Are Among Top Gainers in Adults 18-49

 

CBS's Thursday Lineup Posts Growth for Second Straight Week

 

CBS Extends its Viewer Lead, Wins Outright in Adults 25-54 and Narrows the Gap in Adults 18-49

 

            The Big Bang Theory surpassed Sunday Night Football as the #2 broadcast of the week in viewers, trailing only behind NCIS, according to Live plus 7-day DVR playback for the week of Oct. 1 - Oct. 7, 2012.

 

Seven CBS series had Live plus 7-day lifts of more than three million viewers—more than all the other networks combined.  Among adults 18-49, CBS had 10 programs gaining +0.9 rating points or more, more than any other network.

 

            CBS programs adding more than 3 million viewers:

 

The Big Bang Theory              +3.81m                        18.99m from 15.18m               (+25%)

NCIS                                                   +3.69m                        22.56m from 18.87m             (+20%)

Elementary                                 +3.55m                        14.68m from 11.13m               (+32%)

THE Mentalist                             +3.42m                        12.44m from 9.02m                 (+38%)

Hawaii Five-0                               +3.21m                        11.16m from 7.95m                (+40%)

Blue Bloods                                +3.14m                        12.91m from 9.77m                (+32%)

Person Of Interest                  +3.04m                        17.62m from 14.58m               (+21%)

 

CBS programs adding more than +0.9 rating points among adults 18-49:

 

THE Big Bang Theory              +1.7                             6.6 from 4.9                            (+35%)

NCIS                                                   +1.2                             4.9 from 3.7                            (+32%)

Elementary                                 +1.2                             3.7 from 2.5                            (+48%)

2 Broke Girls                              +1.1                             4.6 from 3.5                            (+31%)

How I Met Your Mother        +1.0                             4.3 from 3.3                            (+30%)

Person Of Interest                  +0.9                             3.9 from 3.0                            (+30%)

NCIS: LOS ANGELES                     +0.9                             4.0 from 3.1                            (+29%)

MIKE & MOLLY                              +0.9                             3.8 from 2.9                            (+31%)

THE Mentalist                             +0.9                             2.5 from 1.6                            (+56%)

Hawaii Five-0                               +0.9                             2.9 from 2.0                            (+45%)

 

For the second consecutive week, L+7 boosted CBS's Thursday lineup versus the same week last year by +9% in viewers (16.33m from 14.96m) and +13% in adults 18-49 (4.4 from 3.9).  THE Big Bang Theory posted year-to-year gains of +9% in viewers (18.99m from 17.39m) and +6% in adults 18-49 (6.6 from 6.2). Two and a Half Men increased the time period by +53% in viewers (14.28m from 9.32m) and +52% in adults 18-49 (4.4 from 2.9).  Person Of Interest was up +17% in viewers (17.62m from 15.08m) and +11% in adults 18-49 (3.9 from 3.5), while Elementary improved the time period by +3% in adults 18-49 (3.7 from 3.6).

 

CBS extended its weekly viewer win by +500,000 viewers over its nearest competitor (+3.24m, Live +7; + 2.72m, Live +same day), with an increase in its live plus same day audience to 12.33m from 10.44m, an +18% increase.  In adults 18-49, CBS had a lift of +0.6 to 3.0 from 2.4 (+25%) while among adults 25-54, CBS enjoyed a +0.7 lift to 3.9 from 3.2 (+22%). CBS's across-the-board actual lifts were more than any other network.

 

In adults 25-54, CBS moved from a first-place tie (Live plus same-day) to an outright win Live plus 7-day (3.9 to NBC's 3.7).

 
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