via press release:
A Surging “Katie” Once Again Beats All Freshman and Sophomore Syndicated Talkers, Ranking No. 1 for the 5th Straight Week in HH, Viewers and W25-54
Up by Double Digits Week to Week, “Katie” Equals its Best-Ever Women 25-54 And Scores its Strongest Numbers Since its Debut in Total Viewers and Households
Season to Date Out of 17 Talk Shows in the Market, Newcomer “Katie”
Stands Among the Top-Ranked Syndicated Talkers Across Key Measures
“Katie” National Ratings – Week 5
Based on National ratings for the week of October 8, 2012, “Katie” surged by double-digit percentages over the prior week to finish No. 1 among all freshman and sophomore syndicated talk shows for the 5th week in a row among Households (1.9 rating), Total Viewers (2.494 million) and Women 25-54 (1.1 rating). During the week, “Katie” defeated freshman “Steve Harvey” (1.3 HH rating, 1.806 million viewers and 1.0 W25-54 rating), “Jeff Probst” (0.7 HH rating, 944,000 viewers and 0.4 W25-54 rating), “Ricki Lake” (0.7 HH rating, 841,000 viewers and 0.5 W25-54 rating) and “Trisha” (0.5 HH rating, 659,000 viewers and 0.4 W25-54 rating), while continuing to pace well ahead of sophomore “Anderson Live” (1.1 HH rating, 1.452 million viewers and 0.7 W25-54 rating).
- “Katie” posted strong week-to-week gains in Total Viewers (+10%), Households (+12%) and Women 25-54 (+10%). In fact, “Katie” equaled its highest-ever Women 25-54 rating (matching its debut week) and earned best-since-debut results with Total Viewers and Households – since w/o 9/10/12.
- Season to date, out of 17 total shows in the market, newcomer “Katie” stands among the top-ranked syndicated talkers in Homes (No. 6), Total Viewers (No. 6) and Women 25-54 (No. 6).
“Katie” is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 10/08/12.