Guess The World Series TV Viewership (Poll) + Historical World Series Ratings

Categories: 1-Featured,TV Ratings Reference,TV Sports Ratings & News

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October 23rd, 2012

The 2012 World Series matchup is set between the San Francisco Giants (Go Giants!) and the Detroit Tigers.

2010's San Francisco v. Texas World Series went five games and tied for the lowest household ratings ever for the Fall Classic. It just missed being the lowest average viewership ever, but ended up ahead of the rain plagued 2008 series.

2011's St. Louis v. Texas World Series saw a big jump, not because of the teams involved, but because it went seven games. Every potential clinching game drives up the numbers.

Here's your chance to guess the average viewership** for the 2012 World Series.

Since the longer the Series goes, the higher the viewership and ratings rise, to keep the guessing comparable, make your average viewership guess assuming a 5 game Series (the average World Series length in the last 10 years was 5.3 games).

That being the case, I like a 5 game series to average 15 million viewers, slightly more than the 2010 series.

What's your guess?

World Series Ratings Data, 1968-2011:

Year Net #Telecasts rating Share Homes Viewers Teams
2011 FOX 7 10.0 16 16,600,000 Texas Rangers/ St. Louis Cardinals
2010 FOX 5 8.4 14 14,300,000 Texas Rangers/San Francisco Giants
2009 FOX 6 11.7 19 19,400,000 New York Yankees / Philadelphia Phillies
2008 FOX 5* 8.4 14 13,635,000 Tampa Bay Rays/Philadelphia Phillies
2007 FOX 4 10.6 18 11,994,000 17,123,000 Boston Red Sox / Colorado Rockies
2006 FOX 5 10.1 17 11,282,000 15,812,000 St. Louis Cardinals /Detroit Tigers
2005 FOX 4 11.1 19 12,272,000 17,162,000 Chicago White Sox/Houston Astros
2004 FOX 4 15.8 26 17,270,000 25,390,000 Boston Red Sox/St. Louis Cardinals
2003 FOX 6 12.8 22 13,834,000 20,142,000 Florida Marlins / NY Yankees
2002 FOX 7 11.9 20 12,645,000 19,261,000 Anahiem Angels/San Francisco Giants
2001 FOX 7 15.7 26 16,519,000 24,528,000 Arizona Diamnondbacks / NY Yankees
2000 FOX 5 12.4 21 12,657,000 18,081,000 NY Yankees / NY Mets
1999 NBC 4 16.0 26 16,105,000 23,731,000 NY Yankees / Atlanta Braves
1998 FOX 4 14.1 24 14,050,000 20,340,000 NY Yankees / San Diego Padres
1997 NBC 7 16.7 29 16,410,000 24,790,000 Florida Marlins / Cleveland Indians
1996 FOX 6 17.4 29 16,890,000 25,220,000 NY Yankees / Atlanta Braves
1995 ABC 6 19.5 33 18,710,000 28,970,000 Atlanta Braves / Cleveland Indians
1994 Baseball Strike
1993 CBS 6 17.3 30 16,330,000 24,700,000 Toronto Blue Jays / Philadelphia Phillies
1992 CBS 6 20.2 34 18,820,000 30,010,000 Toronto Blue Jays / Atlanta Braves
1991 CBS 7 24.0 39 22,060,000 35,680,000 Minnesota Twins / Atlanta Braves
1990 CBS 4 20.8 36 19,320,000 30,240,000 Cincinnati Reds / Oakland Athletics
1989 ABC 4 16.4 29 15,090,000 24,550,000 Oakland Athletics / San Francisco Giants
1988 NBC 5 23.9 39 21,610,000 34,490,000 Los Angeles Dodgers / Oakland Athletics
1987 ABC 7 24.0 41 21,230,000 35,340,000 Minnesota Twins / St. Louis Cardinals
1986 NBC 7 28.6 46 23,640,000 36,370,000 New York Mets / Boston Red Sox
1985 ABC 7 25.3 39 21,740,000 34,510,000 Kansas City Royals / St. Louis Cardinals
1984 NBC 5 22.9 40 19,270,000 28,010,000 Detroit Tigers / San Diego Padres
1983 ABC 5 23.3 41 19,570,000 29,540,000 Baltimore Orioles / Philadelphia Phillies
1982 NBC 7 27.9 49 23,370,000 38,070,000 St. Louis Cardinals / Milwaukee Brewers
1981 ABC 6 30.0 49 24,480,000 41,370,000 Los Angeles Dodgers / NY Yankees
1980 NBC 6 32.8 56 25,380,000 42,300,000 Philadelphia Phillies / Kansas City Royals
1979 ABC 7 28.5 50 21,730,000 37,960,000 Pittsburgh Pirates / Baltimore Orioles
1978 NBC 6 32.8 56 24,450,000 44,278,950 NY Yankees / Los Angeles Dodgers
1977 ABC 6 29.8 53 21,720,000 37,150,000 NY Yankees / Los Angeles Dodgers
1976 NBC 4 27.5 48 19,580,000 34,720,000 Cincinnati Reds / NY Yankees
1975 NBC 7 28.7 52 19,980,000 35,960,000 Cincinnati Reds / Boston Red Sox
1974 NBC 5 25.6 46 17,540,000 29,080,000 Oakland Athletics / Los Angeles Dodgers
1973 NBC 7 30.7 57 20,320,000 34,750,000 Oakland Athletics / NY Mets
1972 NBC 7 27.5 58 NA NA Oakland Athletics / Cincinnati Reds
1971 NBC 7 24.2 59 NA NA Pittsburgh Pirates / Baltimore Orioles
1970 NBC 5 19.4 53 NA NA Baltimore Orioles / Cincinnati Reds
1969 NBC 5 22.4 58 NA NA NY Mets / Baltimore Orioles
1968 NBC 7 22.8 57 NA NA Detroit Tigers / St. Louis Cardinals

*While there were six telecasts for the 2008 series, there were only five games. The sixth telecast was the completion of game five which was suspended due to rain.

**Of course average viewership means nothing to advertising revenue, but like most historical ratings data, we lack historical demo group ratings for comparison.

Copyright © 2012 The Nielsen Company. All Rights Reserved.

 
  • lol

    Why does Selig continue to put game 3s on Saturday? That always kills the overall average.

  • Tom

    Between popularity of baseball and basketball look at local tv ratings!!!

  • Tom

    Baseball is superior in almost all markets when it comes to local tv ratings.

  • KevinY

    I’m a huge baseball fan and am saddened that it’s losing so much viewership to the NFL over the last decade. Unfortunately, looking at how low the LCS viewership was, I think the World Series will average under 13 million. The TV networks can’t do anything to improve the ratings. This is an institutional problem for baseball. Youngsters need to move away from the soccer ball and head back to the baseball diamond. The “oh my god” factor that comes with betting on both pro and college football has hurt baseball too. Baseball doesn’t have an “oh my god” or “must watch” factor. It’s still must watch in my household though.

  • Ultima

    @Jesse
    Interesting looking at the table. Notice how in the 80s it didn’t matter who was in the world series, america loved baseball. I mean an all Missouri series between the Cardinals/Royals over 30 million. Twins/Braves over 30 million. Twins/Cardinals over 30 million. Blue Jays/Braves over 30 million. That just tells you how much Baseball’s popularity has gone down.

    It matches the decline of broadcast ratings in general. During that time period, the top shows were pulling 30 million viewers every week.

  • Ultima

    @lol
    Why does Selig continue to put game 3s on Saturday? That always kills the overall average.

    I expect that FOX and MLB will realign it next year to accomodate the wildcard playoff.

    I think they should go with a Su,Mo,-,We,Th,Fr,-,Su,Mo alignment.

    They can swap NFL doubleheader weeks to set up the huge lead-in for games 1 and 6. If it ends early, they can put Animation Domination originals on at the last minute due to the football promotion. There’s almost no interruption to their primetime lineup (The X Factor can air on Tuesday). It frees up the Saturdays so if they pull a big football matchup, it can air in primetime away from CBS and NBC. Finally, all possible final games (4-7) will air during November sweeps.

  • AustinGriffith

    Go Giants!!!
    It’s crazy how the east coast just won’t watch any west coast teams. History shows that when there is a west coast team in the WS then the viewers decline. Look how big the decline was when the Giants played the A’s in the WS.
    CRAZY!

  • Hillbilly

    I say 14-14.9. AppleStinx won’t remember what i predicted by the time it’s over. ;) So I’ll claim victory no matter what the numbers are. :razz:

  • kbmv

    “Go Giants!!! It’s crazy how the east coast just won’t watch any west coast teams. History shows that when there is a west coast team in the WS then the viewers decline. Look how big the decline was when the Giants played the A’s in the WS. CRAZY!”

    Because East Coast rules!

  • Hillbilly

    Would it be to much trouble to make a “poll category”? Click on it to see all the polls. I predict then gotta hunt down the poll page to see how bad i did. ;) The search box works OK, but could save same time with a poll category.

  • iggy

    Both games have been under 13 million, Game 3 is on a Saturday, and then half the east coast will be without power for whatever games are left.

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