Nickelodeon's 'SpongeBob', 'Teenage Mutant Ninja Turtles' Top TV This Week With Kids & Total Viewers

Categories: Network TV Press Releases

Written By

October 23rd, 2012

via press release:

NEW YORK—Oct. 23, 2012—Nickelodeon’s SpongeBob SquarePants and Teenage Mutant Ninja Turtles (TMNT) nabbed top honors this week (10/15-21/2012)), with SpongeBob topping all TV with kids 2-11 and TMNT winning its time period by double digits among K 2-11 across all TV.
TMNT this week (Saturday, Oct. 20) averaged a 5.2/1.7 million with kids 2-11 and 3.4 million total viewers, up a strong +16% among K2-11 over last year and up +12% with P2+. The show was number-one in its 11 a.m. (ET/PT) time period with both demos on all TV, easily surpassing the next closest competitor (The Disney Channel) by  +24% with K2-11 and +48% with total viewers.
TMNT has steadily grown since launching Sept. 29, with a season to date average of a 5.4/1.8 million with K2-11 (+15% over last year’s time period) and 3.4 million total viewers (up +14%).
SpongeBob SquarePants hit a high this week as the top kids’ show on all TV. The 90-minute episode, “Runaway Roadtrip” (Saturday, Oct. 20),  averaged a 5.8/1.9 million with kids 2-11 and 3.7 million total viewers. The episode also was the most viewed kids’ programming among total viewers for the week.
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
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  • Michael

    Honestly, they need to end Spongebob. LIKE NOW!!!! It’s annoying…

  • Jon23812

    T.U.F.F Puppy and Kung Fu Panda also would have done good if they left it on the schedule.

  • Luke

    Obviously not, since they had it on the schedule last week and its ratings were awful. Hence, they pulled em. Granted, they really should be advertising when these new premieres are but still.

  • Jon23812

    But SpongeBob and TMNT also did bad last week.

  • Twist Of Fate

    Well, it looks like TMNT’s bad numbers were a fluke, 3.4 million viewers for a badly promoted episode. If only Nick was so high on Spongebob. Final Predictions:

    Victorious: 3.5 – 3.8 million viewers
    iCarly: 3.4 – 3.7 million viewers
    BTR: 2.7 – 3.1 million viewers
    HTR: 1.8 – 2.2 million viewers

  • Nathan (NR2012)

    3.4 million for a horribly promoted episode is good. I remember when iCarly got 4.9 million viewers, and the episode wasn’t promoted ’till a Thursday night.

    iCarly and Victorious are both down. BTR, and HTR are up.

  • Jon23812

    @Nathan, are you talking about iToe Fatcakes? Because that promo aired on Monday the 16 after FRED.

  • Nathan (NR2012)

    It did? Ooops. I was watching Nickelodeon that whole week, and didn’t see the promo ’till Thursday evening. My bad.

  • KT

    I’m glad TMNT is doing well :)

  • Twist Of Fate

    Just saw an AWESOME promo for a new Kung Fu Panda 1-Hr Special. It’s called, Enter The Dragon. The first thing I noticed is it looked like the art from the KFP movies, and Po uses his skadoosh catchphrase.

    I also so promo for the new season of (sigh), House Of Cr…I mean Anubis. Why that but not the new seasons of The Fairly Oddparents or Korra. Probably because their Nicktoons. Well, either way, Kung Fu Panda: Enter The Dragon- Monday November 12, 2012 at 6/5cPM. So excited.

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