via press release:
TBS was the #1 entertainment network in primetime among A18-49 for the week.
TBS’ exclusive coverage of the American League Championship Series (ALCS), between the Detroit Tigers and New York Yankees, averaged more than 5.9 million total viewers, an increase of +28% over last year’s average of 4,612,000 total viewers for the network’s coverage of the National League Championship Series (NLCS). The network’s ALCS coverage averaged a 3.8 U.S. household, up 31% over an average 2.9 U.S. household rating for the NLCS last year.
In 2012, TBS aired two ALCS games in primetime (Saturday’s Game 1 and Tuesday’s Game 3) and two afternoon telecasts (Sunday’s Game 2 and Thursday’s Game 4). The two primetime games played between the Yankees and Tigers averaged a 4.1 U.S. household rating and 6.6 million total viewers. The two afternoon ALCS telecasts averaged a 3.3 U.S. household rating and 5.2 million total viewers.
For three weeks now across October 2012, Cartoon Network has ranked as basic cable’s #1 network for Early Prime (7-9 p.m.) delivery of boys 2-11, 6-11 & 9-14, and as the #1 network for Total Day (Mon-Sun, 6 a.m.-9 p.m.) delivery of boys 9-14. Significant growth compared to the same time periods last year include overall weekly Early Prime delivery gains among kids 2-11 (up 8%), plus Tuesday, Wednesday and Friday night delivery gains across kids 2-11, 6-11 and 9-14 ranging between 2% and 47%.
Among original animated programming, Monday night’s new episode of (8 p.m.) scored as the #1 telecast of the WEEK among boys 6-11 & 9-14, and the #1 telecast of the DAY among kids 6-11 and all boy demos. Immediately prior to this, a new episode of (7:30 p.m.) ranked #1 in its time period among all kids 2-11, 6-11 & 9-14, and all boy demos. Tuesday night’s presentation of The Looney Tunes Show (8 p.m.) ranked #1 in its time period among all boy demos as well.
Charting double-digit delivery gains across all kids and boys on Wednesday night (7-9 p.m.), the evening was highlighted by a new episode of Ninjago (7:30 p.m.) that ranked as the #1 telecast of the day among boys 2-11 & 6-11. Immediately following, new series Dreamworks Dragons: Riders of Berk (8 p.m.) scored as the #1 telecast in its time period on all TV among boys 2-11 & 6-11, and #1 on basic cable among boys 9-14. Compared to the same time period last year, average kids delivery grew across both shows, respectively, by powerful double digits—kids 2-11 by 69% & 68%, kids 6-11 by 80% &33%, and kids 9-14 by 39% & 32%.
Saturday morning’s presentation of Cartoon Network’s Star Wars:
Adult Swim ranked as basic cable’s #1 network for Total Day Delivery of young adults 18-34, 18-49 and 18-24, as well as men 18-34 & 18-24. The late-night network also ranked as basic cable’s #2 network for the week in Prime Time among adults 18-34 (up 21% vs. last year), behind only ESPN. In fact, Adult Swim’s prime time delivery of all young adult and young male demos rose by double digits—between 15% and 45%—vs. the same 2011 time period.
Adult Swim’s original series(Sunday, 12 a.m.) and the Emmy-winning Childrens Hospital (Thursday, 12 a.m.) and both ranked #1 in their respective time periods among all young adults 18-34, 18-49 and 18-24 plus young men 18-34, 18-49 and 18-24. grew delivery across all targeted demos, ranging between 22% and 64%, while Childrens Hospital grew delivery among adults 18-34 & 18-24, and young men 18-34/18-24, ranging between 9% and 43%.
Additional original series NTSF:SD:SUV:: (Thursday, 12:15 a.m.) ranked #1 in its timeslot among adults/men 18-34 & 18-24, earning delivery gains vs. last year ranging between 15% and 37%. Similarly, Superjail (Sunday, 12:15 a.m.) ranked #1 in its time period on basic cable among adults 18-24 and men 18-34 & 18-24, increasing delivery between 1% and 30%.
Adult Swim programming—including
Successfully continuing its efforts to attract a young audience, truTV earned its youngest weekly primetime median age (36) in its entire history. This figure was an impressive five years younger than the same week one year ago.
truTV'stallied Top 5 time period rankings among all ad-supported basic cable networks for Adults 18-49 (953,000), as well as Men 18-49 (557,000) and Adults 18-34 (494,000). Last week's episode became the most-watched episode of ever among Adults and Men 18-49.
truTV'sdelivered1.5 million total viewers and 787,000 Adults 18-49.
and , fueled truTV to Top 10 rankings for the night in prime among all ad-supported cable networks for Adults 18-49 (642,000), as well as Men 18-49 (359,000), Adults 18-34 (336,000) and Men 18-34 (173,000).