Rentrak Reports Ratings for the Third 2012 Presidential Debate Across All Broadcast & Cable Networks

Categories: Cable News Ratings,Network TV Press Releases

Written By

October 23rd, 2012

via press release:

RENTRAK REPORTS RATINGS FOR THE THIRD 2012 PRESIDENTIAL DEBATE ACROSS ALL BROADCAST & CABLE NETWORKS

--Provides a Summary of Viewer Tune-In for all Three Debates--

 
PORTLAND, OR (OCTOBER 23, 2012) -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced ratings information from Monday night's presidential debate, the third and final meeting  between President Obama and GOP candidate, former Massachusetts Governor Mitt Romney.
The format for Monday’s debate, which took place in the battleground state of Florida, was divided into six time segments of approximately 15 minutes each to discuss topics that were selected by the moderator, CBS correspondent, Bob Schieffer.
The total viewing audience for the third debate was 44.8 million households which fell from 48.0 million viewing households during the second debate. There were 49.1 million households who tuned in to watch first debate earlier this month.
In terms of the traditional average audience rating, the third debate garnered a 26.5 versus 31.2 for the first debate and 31.7 during the second debate.  The average time spent viewing the debate also fell, down to 67.7% of minutes compared to 75.7% of minutes during the second debate, which was up from 73.0% of the first debate.  The audience just didn’t stay tuned in as long with this last debate.
Bruce Goerlich, Chief Research Officer at Rentrak said, “Debate viewership dropped across all the debates, with the holding power dropping considerably in the third debate.”
In a report of selected markets chosen by Rentrak, the information showed that 11 of the 26 selected markets held steady or increased viewership between the second and third debates with West Palm Beach, Florida showing the biggest jump in viewership.
Below is a table of key markets and a second-by-second TV viewing graph from each of the three presidential debates.

Selected TV Market Viewing Results:

Numbers above 100 = higher than the U.S. Average
Numbers below 100= lower than the U.S. Average
 
MARKET
THIRD DEBATE
SECOND DEBATE
FIRST DEBATE
West Palm Beach, FL
122
99
100
Corpus Christi, TX
113
104
100
Dallas, TX
107
99
100
Memphis, TN
106
103
100
Reno, NV
106
102
100
Miami, FL
106
99
101
Great Falls, MT
106
95
100
Topeka, KS
105
109
101
Baton Rouge, LA
105
105
101
Greenville, NC
105
103
102
Lincoln, NE
104
99
102
Lansing, MI
101
96
101
Tulsa, OK
100
101
101
Boston, MA
99
103
100
Grand Rapids, MI
99
91
100
Johnstown, PA
98
102
101
Paducah, KY
97
107
103
Portland, ME
97
105
100
Washington DC
97
100
101
Augusta, GA
96
101
103
Sacramento, CA
96
99
100
Wausau, WI
95
102
102
Terre Haute, IN
94
98
102
Sioux Falls, SD
93
101
100
Wilkes Barre, PA
93
98
100
Traverse City, MI
88
92
100
 
  • Nick

    And these numbers mean..?

  • Ralph Hahn

    It means, using 100 as an average, West Palm Beach, FLA, was the selected market with the highest number of people tuned in to Debate #3. I think..?

  • Ralph Hahn

    The selected cities are in the so-called Battleground States.

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