Strong Performances of Original Series and Movies Continue The HUB TV Network's Audience Growth Momentum

Categories: Network TV Press Releases

Written By

October 23rd, 2012

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via press release:

STRONG PERFORMANCES OF ORIGINAL SERIES AND MOVIES CONTINUE

THE HUB TV NETWORK’S AUDIENCE GROWTH MOMENTUM

Network Demonstrates Success in Delivering Family Audiences,

Posting Best-Ever Weekly Performance Among Adult Family Members

 

LOS ANGELES – The Hub TV Network continued its audience growth trajectory among its key target kids and adult demographics for the week of October 15-21, and delivered the network’s best-ever performance in Total Day among Women 18-49 and Adults 18-49.  The record adult audiences are a significant demonstration of success for the network in meeting its goal of being a destination for kids and their families.

 

For the week, The Hub led all kid cable networks in co-viewing among Kids 2-11 watching with Adults 18-49.

 

Overall, the strong week was paced by the continued solid performances of The Hub’s original series “Family Game Night,” “Transformers Prime,” “R.L. Stine’s The Haunting Hour: The Series,” “Care Bears: Welcome to Care-a-Lot,” and “Kaijudo: Rise of the Duel Masters.”

 

The Hub also scored with its lineup of popular family movies with broad appeal. In particular, the network delivered outstanding strength among Kids 2-11 with its presentations of the feature films Alvin and The Chipmunks Meet The Wolfman (330,000), Alvin and The Chipmunks Meet Frankenstein (326,000) and The Sandlot (200,000).

 

Week of 10/15/12

 

Weekly Highlights:

 

Daypart Performance (All times ET)

 

·         In Total Day (Monday – Sunday, 6 a.m. – 6 a.m.), The Hub has demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 42 consecutive weeks, among Women 18-49 for 16 consecutive weeks and among Adults 18-49 for 15 consecutive weeks.

 

·         In Total Day (Monday – Sunday, 6 a.m. – 6 a.m.), this was The Hub’s best week ever among Women 18-49 (36,000) and Adults 18-49 (65,000).  In addition, it was The Hub’s best weekend ever among Women 18-49 (50,000) and Persons 2+ (262,000).

 

·         In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+23%, 58,000), Kids 6-11 (+43%, 30,000), Women 18-49 (+50%, 36,000), Adults 18-49 (+44%, 65,000), Persons 2+ (+34%, 160,000) and Households (+39%, 111,000).

 

·         In Prime (Monday – Sunday, 8 – 11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+46%, 60,000), Kids 6-11 (+67%, 40,000), Women 18-49 (+71%, 53,000), Adults 18-49 (+75%, 96,000), Persons 2+ (+74%, 228,000) and Households (+76%, 158,000).

 

Program Performance

 

·         A new episode of “Family Game Night” (Sunday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+327%, 188,000), Kids 6-11 (+281%, 122,000), Women 18-49 (+475%, 69,000), Adults 18-49 (+250%, 91,000), Persons 2+ (+355%, 391,000) and Households (+297%, 242,000).

 

·         A new episode of “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 6 p.m.) earned year-to-year delivery gains among Kids 2-11 (+452%, 171,000), Kids 6-11 (+669%, 123,000), Women 18-49 (+308%, 53,000), Adults 18-49 (+200%, 105,000), Persons 2+ (+158%, 336,000) and Households (+217%, 209,000).

 

·         A new episode of “Transformers Prime” (Friday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+18%, 104,000), Kids 6-11 (+4%, 58,000), Women 18-49 (+261%, 83,000), Adults 18-49 (+234%, 177,000), Persons 2+ (+95%, 319,000) and Households (+82%, 220,000).

 

·         A new episode of “Care Bears: Welcome to Care-a-Lot” (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 2-11 (+89%, 87,000), Kids 6-11 (+321%, 59,000), Women 18-49 (+43%, 30,000), Adults 18-49 (+1%, 72,000), Persons 2+ (+33%, 196,000) and Households (+131%, 155,000).

 

·         A new episode of “Kaijudo: Rise of the Duel Masters” (Saturday, 2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+85%, 48,000), Kids 6-11 (+110%, 21,000), Women 18-49 (+667%, 23,000), Adults 18-49 (+1400%, 60,000), Persons 2+ (+300%, 132,000) and Households (+340%, 110,000).

 

·         “Dan Vs.” (Saturday, 4:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+5%, 114,000), Women 18-49 (+9%, 24,000) and Adults 18-49 (+20%, 71,000).

 

·         “The Aquabats! Super Show!” (Saturday, 12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+54%, 106,000), Kids 6-11 (+100%, 48,000), Women 18-49 (+12%, 28,000), Adults 18-49 (+5%, 43,000), Persons 2+ (+77%, 197,000) and Households (+82%, 138,000).

 

·         Sunday’s “Alvin and The Chipmunks Meet The Wolfman” movie (3 – 5 p.m.) earned year-to-year delivery gains among Kids 2-11 (+131%, 330,000), Kids 6-11 (+112%, 165,000), Women 18-49 (+309%, 131,000), Adults 18-49 (+284%, 219,000), Persons 2+ (+192%, 692,000) and Households (+138%, 372,000).

 

·         Sunday’s “Alvin and The Chipmunks Meet Frankenstein” movie (5 – 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+165%, 326,000), Kids 6-11 (+177%, 172,000), Women 18-49 (+163%, 129,000), Adults 18-49 (+118%, 170,000), Persons 2+ (+122%, 632,000) and Households (+102%, 370,000).

 

·         Saturday’s “The Sandlot” movie (7 – 9:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+335%, 200,000), Kids 6-11 (+505%, 133,000), Women 18-49 (+222%, 58,000), Adults 18-49 (+265%, 124,000), Persons 2+ (+284%, 399,000) and Households (+252%, 236,000).

 

(Source: The Nielsen Company, program based dayparts, most current, 10/15/12-10/21/12 vs. 10/17/11-10/23/11, growth by delivery)

 
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