ABC Scores its Best Numbers with Comedy Programming in the 9pm Hour Since 2009

Categories: Network TV Press Releases

Written By

October 24th, 2012

via press release:

With DWTS: All-Stars, the season premieres of Happy Endings and Don’t Trust The B---- in Apt 23 and Private Practice, ABC ran as the 2nd-most-watched TV network on Tuesday to CBS, outdrawing NBC (with The Voice) by 7% and Fox (with The X-Factor) by 70%.

 

Surging by double digits from its first half-hour to its second half-hour, Part 2 of ABC’s DWTS: All-Stars performance show took 2nd place from 8-9pm with Total Viewers, beating NBC’s The Voice by 17%. In addition, DWTS dominated Fox’s comedies (Raising Hope/Ben And Kate) by 38% with Adults 18-49.

 

  • Growing over the prior week’s Results Show by 10% in Adults 18-49, DWTS: All-Stars scored ABC’s best performance in the hour in 8 months – since 2/7/12.

 

In the 9pm half-hour, the season premiere of ABC’s Happy Endings topped Fox’s New Girl by 13% in Total Viewers.

 

  • Soaring over its season finale in April with viewers (+59%) and young adults (+12%), Happy Endings scored its largest audience since February and its top Adult 18-49 number since March – since 2/29/12 and 3/14/12, respectively.

 

  • Happy Endings delivered ABC’s best performance with comedy programming in the half-hour in Total Viewers in nearly 4 years and in Adults 18-49 in almost 3 years – since 1/6/09 and 12/8/09, respectively.

 

From 930-10pm, ABC’s season premiere of Don’t Trust The B---- in Apt 23 finished second in its slot among Adults 18-34, Men 18-34 and Women 18-34, beating its NBC comedy competition (The New Normal) by solid double-digit margins.

 

  • The sophomore ABC series turned in the Net’s strongest performance with comedy programming in the slot in both Total Viewers and Adults 18-49 since December 2009 – since 12/1/09.

 

ABC’s Private Practice ranked #2 in the 10 o’clock hour with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), beating CBS’ Vegas.

 
  • Mark

    “The sophomore ABC series turned in the Net’s strongest performance with comedy programming in the slot in both Total Viewers and Adults 18-49 since December 2009 – since 12/1/09.”

    This is a ridiculous brag, even by ABC standards. Isn’t December 2009 the last time ABC ran comedy programming in the slot (“Better Off Ted”, I think?).

  • rob60990

    This is just ridiculous. The last time ABC had comedy in this hour was Scrubs & Better Off Ted.

  • Kurt

    As long as they include the word *surge* or *surging* in their foolish little releases, I’m happy. ;)

  • Starship

    ABC really know how to write press releases. I’m sure if the CW hired them, they’ll be boasting how the 0.3 Emilly Owens pulled is actually up by double digits from what Ringer’s total viewers were last Spring and make it seem like a huge hit.

  • THE OLD MAN

    Backing up Rob here, “Hear! Hear!” Serious, spin here is complete nonsense.

  • OMG

    ABC thoroughly outdid themselves this week. Everytime CBS or even FOX or NBC brings out a press release, I rarely even click on the link.

    But ABC press releases are a must-read! You have to admit you have a group of hardworking PR department who is looking at all sort of ways to spin their ratings such as Kids 2-11, Best since ______, Up over previous year (when previous year’s show is a flop), “Virtual tie”, Up against a NFL-overrun fueled show, or up against NBC’s “established comedies” (Up all night lol?), strong retention of previous show, strong retention of previous week’s (low) audience.

  • Anthony

    This isn’t really saying much. They haven’t ran comedies in that time slot since 2009. So while technically accurate, it is effectually meaningless.

  • Fred

    ABC press releases are very creative. I always find them entertaining. I’m a fan of Happy Endings and still can’t figure out how a 1.9 at 9:00 is even close to a hit.

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