Comcast and The CW Network Bring The CW's Primetime Lineup to Xfinity on Demand

Categories: Network TV Press Releases

Written By

October 24th, 2012

via press release:

COMCAST AND THE CW NETWORK BRING THE CW’S PRIMETIME LINEUP

TO XFINITY ON DEMAND

 

For the First Time Ever On Demand, Watch the Latest Episodes of The Vampire Diaries,

Gossip Girl, Supernatural and Other Popular Series

 

 

PHILADELPHIA and NEW YORK, Oct. 24, 2012 – Comcast and The CW Network announced today they have reached an agreement that brings The CW’s popular primetime lineup to Xfinity On Demand.  Effective tomorrow, Oct. 25, customers can watch the four most-recent episodes from each CW series – including their favorite CW programs the day after they air on live TV – on Xfinity On Demand at no additional charge.  This agreement marks the first time The CW has made its shows available on Video On Demand (VOD) by a multi-service operator (MSO).

 

“Our customers turn to Xfinity On Demand for the latest and most popular programs, and now we’re pleased to add The CW’s popular primetime lineup to our offerings,” said Matt Strauss, Senior Vice President, Comcast.  “We’re committed to giving customers access to the best and newest TV shows when they- want, at their fingertips.”

 

John D. Maatta, Executive Vice President, The CW, said, “We’re very excited to partner with Comcast to offer our viewers another platform where they can watch their favorite CW shows.  With our primetime series now available on Xfinity On Demand, The CW will continue to expand its reach as well as provide our advertisers an opportunity to deliver their message to even more viewers.”

 

Xfinity On Demand viewers will be able to catch The CW’s top shows in both HD and SD.  Series include The Vampire Diaries, Supernatural, America's Next Top Model, Hart Of Dixie, 90210, Arrow, Nikita, Beauty & the Beast, Emily Owens, M.D. and the final season of Gossip Girl,

 

Xfinity On Demand offers the most HD TV shows and movies – with thousands available for free – and a comprehensive broadcast offering that enables Xfinity TV customers to catch up and keep up with shows from additional networks including ABC, CBS, FOX and NBC.  With more than 20 million digital TV homes, Xfinity On Demand has the broad reach to help programmers maximize their viewership and promotional activities.  The platform also supports Nielsen C3 ratings measurement, proving valuable for programmers and advertisers.  Each month, there are nearly 400 million views on Xfinity On Demand; and since its launch in 2003, there have been more than 25 billion views.  For more information, please visit www.xfinity.com.

 

About Comcast Cable

Comcast Corporation (Nasdaq: CMCSA) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.

 

About The CW

THE CW TELEVISION NETWORK, a joint venture between Warner Bros. Entertainment and CBS Corporation, made its debut on September 20, 2006 as America’s fifth broadcast network and is the only network specifically targeting viewers ages 18-34, particularly women, a demographic highly sought after by advertisers. Delivering a total of 30 hours of programming a week, The CW offers a five-night, 10-hour primetime lineup that runs Monday through Friday. In daytime, The CW broadcasts a Monday through Friday afternoon block, and a five-hour Saturday morning animation block.

 
  • Auu

    Meaning: a 0.3 rating show can survive for a while on the CW.

  • THE OLD MAN

    SWEET! I KNOW LOTSA PEOPLE WHO DO NOT HAVE COMPUTERS AND WERE UNABLE TO STREAMLINE CW SHOWS. THERE WILL BE A LOT OF HAPPY CAMPERS IN MY NECK OF THE WOODS.

  • THE OLD MAN

    Also, this will help with the DVR dilemma

  • Brandy

    This is great!ive been saying they should do this for a while.Now, if I miss a episode due to power outage,network technical problems ect, I can catch up without using using all my data on my iPad and phone.This could also help lure new viewers to CW shows.Its great that they’re making thier making thier shows avaiable so many ways.Its great CW is with the 21rst century as far as online,Netflix,onDemand and using them to save shows and they realize and are adapting to people(young people specially) new ways of watching tv shows.

  • Percysowner

    Now I hope they do it on my Time Warner. I like On Demand especially for logjam nights, like Friday at 9:00 (Grimm, Fringe and yes Nikita)

  • EatMorePez

    This will be a new square on fan excuse bingo. Whenever a show on the CW bottoms out in the daily ratings, someone will say, “No one watches the CW live anymore now that these shows are available on Xfinity On Demand.”

  • Dan S

    Sweet, that finally resolves my 9 pm Wed dilemma of choosing between SPN, CM & MF. The latter 2 aren’t made available on Demand but SPN will be.

  • THE OLD MAN

    @ EatMorePez

    Had to check that Bingo card and noticed B5 & I2 are relatively the same.

    I SAY: I think I2 should be changed from “online viewers” to “On-Demand Viewers.”

  • bluelp85

    About time.

  • ALIENincognito

    About time! This will help with my DVR scheduling issues.

  • Linda

    This is the best news today

  • Bizarro

    They should of had this last year, I think this would of helped out Ringer since older people rather watch their shows on demand then on the computer. Good though, hopefully this will help Hart out!

  • DryedMangoez

    Finally!

  • Jason

    You know, someday the CW should go internet-only this time around so they can at least get ratings from digital sales instead of directly on TV where hardly anyone 18-34 would watch these days.

  • Michael

    I can see fans of extremely low rated CW shows, using this as an excuse lol!

  • Fred

    On Demand helps promote shows so it should only help CW. Lots of DVRs are filled up with other shows and watching on computers, tablets phones etc…. is not as enjoyable.

  • buddhaboi

    very good news. go supernatural!

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