FX's 'Sons of Anarchy' Notches Week-to-Week Growth

Categories: Network TV Press Releases

Written By

October 24th, 2012

via press release:

FROM FX RESEARCH:

 

Sons Of Anarchy notched week-to-week growth virtually across the board!  P18-49 inched up +3% driven by a +14% surge in W18-49.  In fact, SOA’s W18-49 delivery last night repped its sixth-most watched telecast ever; in W18-34, it was its fifth most-watched.

 

Additionally, in its 1000P time period, SOA ranked #1 in basic cable across the board and ranked #1 outright — inclusive of the broadcast hour — in P/M18-34/18-49 and M25-54.  And among all basic cable primetime programs last night, SOA ranked #1 in P/M18-49; P18-34; P/M/W25-54, and Total Viewers; other demos ranked #2.

 

Finally, SOA and movie Twilight: New Moon yielded FX Top 4 ranks in all key adult demos for the night — including first-place finishes in P/M18-49 and second-place finishes in P/M/W18-34 and P/M25-54.  All data Live+Same Day unless otherwise indicated; data sets attached.

 

Sons Of Anarchy/Season 5 – Week 6 to Week 7 Trending (Tuesday, 1000P):

Week to week, SOA grew +3% in P18-49 (2,812 vs. 2,731) and +7% in Total Viewers (4,300 vs. 4,032).  Week-to-week gains were driven by women, with W18-49 up +14% while M18-49 eased -4%.  In fact, SOA’s W18-49 delivery last night repped its sixth-most watched telecast to date in W18-49 and its fifth most-watched in W18-34.

 

Key Competitive (P18-49):

 

Basic Cable

  • Versus last week’s debate coverage all news networks declined sharply now back with its regular series programming:
    • MSNBC: -73%, 470 vs. 1,725
    • Fox News: -85%, 422 vs. 2,857
    • CNN: -92%, 222 vs. 2,664
  • TBS: Big Bang Theory fell -32% from last week’s Yankees/Tigers ALCS Game 3 (1,702 vs. 2,499).
  • Comedy: Tosh.0/Brickleberry rebounded +47% week to week (1,442 vs. 979).
  • Spike: Ink Master vaulted +65% (1,207 vs. 730).
  • Adult Swim: American Dad gained +26% (1,084 vs. 862).
  • USA: Covert Affairs increased +7% week to week (1,071 vs. 1,001).
  • History: Men Who Built America jumped +69% (1,055 vs. 623[P]).
  • ABC Family: beginning to theme Halloween, Hocus Pocus more than tripled last week’s Harry Potter/Goblet (947 vs. 305).
  • A&E: Storage Wars picked up +7% (729 vs. 679).
  • TNT: Rizzoli & Isles (library) slipped -10% (325 vs. 363)

Broadcast

  • Versus last week’s post-debate analysis*, all broadcast networks declined (ratings for the actual debate were sustained, post-debate coverage aired from 1039-1100P).
    • ABC: Private Practice fell -43% (1,804 vs. 3,171*).
    • CBS: Vegas slipped -18% (1,969 vs. 2,406*).
    • NBC: Parenthood plummeted -54% (2,351 vs. 5,113*).
    • FOX: The second half hour of The X Factor aired from 1000-1030P (3,026).

Vs. Lead-in (half hour):  lead-in movie, Twilight:  New Moon, did a great job of funneling women into SOA.  Twilight outdelivered last week’s broadcast premiere of The Social Network by +24% in P18-49 (928 vs. 746), driven by a +127% vault in W18-49 as M18-49 slid -22%.  From Twilight, SOA vaulted by more than triple (+203%, 2,812 vs. 928).

 

Rank in its Basic Cable Time Period (Tuesday 1000 – 1100P):  SOA ranked #1 in its basic cable time period across the board last night and captured outright wins (inclusive of the broadcast hour) in P/M18-49, P/M18-34, and M25-54.  For example, in P18-49:  SOA @ #1 (2,812) outdelivered Parenthood/NBC by +20% (2,351); Vegas/CBS by +43% (1,969); Private Practice/ABC by +56% (1,804); Big Bang Theory/TBS by +65% (1,702); Tosh.0/Brickleberry on Comedy Central by +95% (1,442); Ink Master/Spike by +133% (1,207); American Dad/Adult Swim by +159% (1,084); Covert Affairs/USA by +163% (1,071); and Men Who Built America/History by +167% (1,055).   Sidebar:  a tip of our hat to our friends across the patio and a special half hour of X-Factor from 1000P-1030P (3,026).

 

Sons Of Anarchy – Season 5 to-date Trending

Seven eps in on a Live+Same Day basis, SOA’s fifth season is pacing to be its most-watched on record:  up +14% over Season 4 in P18-49 (2,958 vs. 2,590) and +13% in Total Viewers (4,422 vs. 3,913).

  • In Live+7, Season 5 to date (4x) is pacing +17% ahead of Season 4 in P18-49 (4,420 vs. 3,767) and +16% in Total Viewers (6,460 vs. 5,543).  Note that SOA’s Total Viewers delivery this season tops six million for the first time ever (6,460).
    • The Live+Same Day to Live+7 lift for Season 5 to date (4x) is +44% (3,061>4,420), on par with its +45% lift for Season 4 (2,590>3,767).

 

P 18-49

P2+

Live+SD

Live+7

Live+SD

Live+7

000s

000s

% Lift

+000s

000s

000s

% Lift

+000s

Season 5 (4x)

3,061

4,420

+44%

+1,359

4,556

6,460

+42%

+1,904

Season 4 (14x)

2,590

3,767

+45%

+1,177

3,913

5,543

+42%

+1,630

Season 3 (13x)

2,219

3,079

+39%

+860

3,237

4,412

+36%

+1,175

Season 2 (13x)

2,564

3,163

+23%

+599

3,667

4,483

+22%

+816

Season 1 (13x)

1,461

1,752

+20%

+291

2,206

2,611

+18%

+405

 

 

FX for the Night in Basic Cable:  SOA and movie Twilight: New Moon ranked FX #1 for the night in P/M18-49 and #2 in P/M/W18-34 and P/M25-54.  For example, in P18-49 FX @ #1 (1,437) inched TBS by +2% (1,414); ABC Family by +38% (1,044); USA by +39% (1,033); History by +67% (862); and Comedy Central by +77% (814).

 

Among all basic cable programs on Tuesday night, SOA ranked as the most-watched in P/M18-49, P18-34; P/M/W25-54; and Total Viewers.  In P18-49, SOA (2,812) ranked #1 by a decisive advantage:  +60% over #2-ranked Tosh.0 (1,758) and +61% over #3-ranked Big Bang Theory-1000P on TBS (1,749).

 

 

Sons Of Anarchy

HH

P2+

P 18-49

M 18-49

W 18-49

P 18-34

M 18-34

W 18-34

P 25-54

M 25-54

W 25-54

Season 5, Tuesday 1000-11P

Rtg

000s

000s

Rtg

000s

Rtg

000s

Rtg

000s

Rtg

000s

Rtg

000s

Rtg

000s

Rtg

000s

Rtg

000s

Rtg

000s

10/23/12 - Toad's Wild Ride

3.00

2,931

4,300

2.63

2,812

3.07

1,624

2.19

1,188

2.61

1,472

2.89

813

2.34

659

2.80

2,837

3.33

1,644

2.30

1,193

10/16/12 - Small World

2.88

2,807

4,032

2.55

2,731

3.20

1,691

1.92

1,040

2.48

1,395

2.88

810

2.08

585

2.59

2,628

3.15

1,556

2.07

1,071

10/9/12 - Orca Shrugged

3.16

3,082

4,339

2.68

2,865

3.17

1,676

2.20

1,189

2.51

1,415

2.89

815

2.13

600

2.86

2,893

3.33

1,649

2.40

1,245

10/2/12 - Stolen Huffy

3.29

3,205

4,597

2.88

3,078

3.38

1,789

2.38

1,289

2.83

1,593

3.19

897

2.47

696

3.07

3,108

3.54

1,751

2.62

1,356

9/25/12 - Laying Pipe

2.76

2,689

3,802

2.45

2,630

2.98

1,578

1.94

1,052

2.27

1,281

2.67

752

1.88

529

2.70

2,739

3.12

1,549

2.30

1,190

9/18/12 - Authority Vested

3.03

2,953

4,166

2.68

2,871

3.33

1,762

2.04

1,109

2.79

1,570

3.35

946

2.22

624

2.90

2,941

3.49

1,731

2.34

1,211

9/11/12 [P] - Sovereign

3.72

3,627

5,366

3.27

3,505

4.07

2,154

2.49

1,351

3.30

1,862

4.19

1,182

2.41

680

3.40

3,446

3.96

1,966

2.86

1,480

SOA Season 5 Avg (7x)

3.15

3,072

4,422

2.76

2,958

3.35

1,775

2.18

1,182

2.72

1,531

3.21

904

2.23

627

2.93

2,968

3.45

1,707

2.43

1,261

% Change (week 7 vs. 6)

+4%

+7%

+3%

-4%

+14%

+6%

+0%

+13%

+8%

+6%

+11%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Lead-in Season to date
Lead-in: 9:30 - 10:00P

1.45

1,416

1,934

1.09

1,172

1.31

695

0.88

478

1.12

632

1.35

380

0.90

252

1.07

1,084

1.22

606

0.92

478

SOA Season 5 Avg (7x)

3.15

3,072

4,422

2.76

2,958

3.35

1,775

2.18

1,182

2.72

1,531

3.21

904

2.23

627

2.93

2,968

3.45

1,707

2.43

1,261

% Change vs. lead-in

+117%

+129%

+152%

+155%

+147%

+142%

+138%

+149%

+174%

+182%

+164%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Vs. Lead-in - Week 7
Lead-in: 9:30 - 10:00P (movie: Twilight: New Moon)

1.11

1,078

1,490

0.87

928

0.76

401

0.97

527

0.86

484

0.73

204

0.99

279

0.87

883

0.78

386

0.96

497

Sons of Anarchy - 10/23/12

3.00

2,931

4,300

2.63

2,812

3.07

1,624

2.19

1,188

2.61

1,472

2.89

813

2.34

659

2.80

2,837

3.33

1,644

2.30

1,193

% Change vs. lead-in

+172%

+189%

+203%

+305%

+125%

+204%

+299%

+136%

+221%

+326%

+140%

% Change vs. last week's lead-in

+41%

+49%

+24%

-22%

+127%

-6%

-42%

+67%

+49%

-3%

+156%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Vs. Lead-in - Week 6
Lead-in: 9:30 - 10:00P (movie: Social Network [BP])

0.78

765

1,000

0.70

746

0.97

514

0.43

232

0.92

517

1.24

350

0.59

167

0.58

591

0.80

397

0.37

194

Sons of Anarchy - 10/16/12

2.88

2,807

4,032

2.55

2,731

3.20

1,691

1.92

1,040

2.48

1,395

2.88

810

2.08

585

2.59

2,628

3.15

1,556

2.07

1,071

% Change vs. lead-in

+267%

+303%

+266%

+229%

+348%

+170%

+131%

+250%

+345%

+292%

+452%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Prior Season Averages

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Season 5 to date (7x)

3.15

3,072

4,422

2.76

2,958

3.35

1,775

2.18

1,182

2.72

1,531

3.21

904

2.23

627

2.93

2,968

3.45

1,707

2.43

1,261

Season 4 (9/6 thru 12/6/11)

2.78

2,723

3,913

2.39

2,590

2.83

1,523

1.96

1,067

2.45

1,380

2.82

796

2.08

583

2.41

2,472

2.87

1,452

1.96

1,020

Season 3 (9/7 thru 11/30/10)

2.48

2,310

3,237

2.13

2,219

2.61

1,348

1.66

871

2.29

1,223

2.85

765

1.72

458

2.12

2,115

2.57

1,261

1.69

855

Season 2 (9/8 thru 12/1/09)

2.73

2,621

3,667

2.33

2,564

2.97

1,617

1.71

947

2.42

1,346

3.11

869

1.72

477

2.29

2,398

2.86

1,473

1.73

925

Season 1 (9/3 thru 11/26/08)

1.70

1,616

2,206

1.33

1,461

1.69

914

0.99

547

1.44

801

1.87

519

1.02

282

1.28

1,329

1.61

822

0.95

507

% Change:  Season 5 vs. Season 4

+13%

+13%

+14%

+17%

+11%

+11%

+14%

+8%

+20%

+18%

+24%

% Change:  Season 5 vs. Season 3

+33%

+37%

+33%

+32%

+36%

+25%

+18%

+37%

+40%

+35%

+47%

% Change:  Season 5 vs. Season 2

+17%

+21%

+15%

+10%

+25%

+14%

+4%

+31%

+24%

+16%

+36%

% Change:  Season 5 vs. Season 1

+90%

+100%

+102%

+94%

+116%

+91%

+74%

+122%

+123%

+108%

+149%

 
  • Nope

    best show on TV by far

  • Leoben Conoy

    One of the best for sure.

    Justified is also FX’s other awesome series.

  • soafanatic

    SOA has been the best show on tv since it came on in 2007 and is still tv’s best show today! I’m really gonna miss it when it goes off in year 7,so i hope the prequel SOA show that sutter has rumoured will follow the original takes it’s place in 2015.

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