via press release:
ABC is Daytime’s #1 Network for 7th Straight Week in Women 18-34 and for the 3rd in Women 18-49; Lineup Surges by 29% Year to Year in Women 18-34
“General Hospital” is Week’s #1 Daytime Program in Women 18-34;
Hits 19-Month High in Total Viewers, 18-Month High in Women 18-34 and
1-Year High in Women 18-49; Nearly Doubles Year to Year in Women 18-34
Daytime Programming Highlights
- ABC stood as Daytime’s #1 network for the 7th consecutive week in Women 18-34 (0.6 rating/212,000), surpassing its year-ago audience by double-digit percentages in the younger key women demo. (+29% - vs. 0.5 rating/164,000), and was the #1 network for the 3rd week in a row in Women 18-49 (0.9 rating/551,000 – tie).
- “General Hospital” qualified as the #1 program in Daytime in Women 18-34 (0.8 rating/261,000), soaring to an 18 month high and up an impressive 83% year to year in the demo, while delivering its most-watched week in 19 months in Total Viewers (2.78 million) and in 1 year in Women 18-49 (1.1 rating/672,000) – since weeks of 4/11/11, 3/21/11 and 10/24/11, respectively.
Following are the Daytime lineup averages, plus Top 5 Programs ranks among key Women, sorted by Women 18-49:
Source: NTI, Week of 10/15/12, Live + Same Day; “Price is Right” is average from 11:00 a.m. – 12:00 p.m. All ranks/ties based on rating unless otherwise noted.