ABC Turns in Strong Results Against the World Series on Wednesday

Categories: Network TV Press Releases

Written By

October 25th, 2012

via press release:

ABC’s “Modern Family” Tops the World Series as Wednesday’s No. 1 TV Program


 Continuing to Build Audience, “The Middle” Scores Best-Since-Premiere Numbers


Building its Overall Audience for the 3rd Straight Week, ABC’s “The Neighbors”

Hits a New Time Period High in Viewers and Marks a New Series High in Kids 2-11


Up Week to Week, “Modern Family” Earns its Best Results Since its Season Opener


Retaining Nearly All of its Premiere, ABC’s “Suburgatory” Leads in Women 18-34


Continuing to See Huge DVR Gains, ABC’s “Nashville” Holds 100% of its Week-Ago Numbers Across the Adult Demos Against the World Series and Grows in Men 18-34



Wednesday Night (8:00-11:00 p.m.)

Up against Game 1 of the 2012 World Series, ABC finished as the No. 1 non-sports network on Wednesday in Adults 18-49 (2.7/7-tie) and Adults 18-34, while winning the night outright in key Women (W18-34/W18-49).


  • For its 4th straight broadcast this season, ABC’s “Modern Family” registered as Wednesday’s No. 1 TV show in Total Viewers and Adults 18-49, outdelivering Fox’s World Series telecast.


“The Middle” (8:00-8:30 p.m.)

At 8:00 p.m., ABC’s “The Middle” ran in a near-tie with CBS’ “Survivor” as the No. 1 series in the half-hour in Adults 18-49 (2.5/8 vs. 2.6/8 - pacing within 1-tenth of a rating and tied in audience share).  In addition the ABC comedy once again beat out “Survivor” in Adults 18-34, Men 18-34 and Women 18-34, while ranking No. 1 straight out over the Fall Classic with Women 18-49.


  • Despite the World Series competition, “The Middle” built its overall audience (+2% - 8.6 million vs. 8.4 million) for the 3rd straight week and held 100% of its Adult 18-49 number, hitting best-since-premiere numbers.  In addition the ABC family comedy shot up to season highs in Teens 12-17 and Kids 2-11, posting the series’ top numbers the beginning of January  - since 1/4/12.


“The Neighbors” (8:30-9:00 p.m.)

At 8:30 p.m., ABC’s “The Neighbors” increased its dominance over its freshman comedy competition, beating NBC’s “Guys with Kids” by a best-yet 3.1 million viewers (6.9 million vs. 3.8 million) and by 54% in Adults 18-49 (2.0/6 vs. 1.3/4). 


  • Like its lead-in, “The Neighbors” grew its overall audience for the 3rd straight week (+6%) to a new time-period high, while also gaining 5% in Adults 18-49 to equal its top rating in the slot.  The ABC family comedy hit a series high for the 2nd straight week with Kids 2-11 and marked a new time-period high with Teens 12-17.


“Modern Family” (9:00-9:30 p.m.)

Shooting to the top of its 9:00 p.m. slot in viewers and young adults, ABC’s “Modern Family” outdelivered its nearest series competition (CBS’ “Criminal Minds”) by 1.1 million viewers (12.5 million vs. 11.4 million) and by 63% in Adults 18-49 (4.9/13 vs. 3.0/8).


  • “Modern Family” increased it overall audience for the 2nd week running (+2%) and moved up 4% in Adults 18-49, earning its highest numbers since its season premiere on both counts.


“Suburgatory” (9:30-10:00 p.m.)

Retaining nearly all of its week-ago season opener in the 9:30 p.m. half-hour in viewers (99%) and young adults (96%), ABC’s “Suburgatory” stood as the No. 2 non-sports show in Total Viewers (7.4 million) and Adults 18-49 (2.7/7), while winning its slot with Women 18-34 and finishing as the top broadcast program with Teens 12-17.


“Nashville” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Nashville” continued to stand as the No. 1 new drama over NBC’s “Chicago Fire” in Total Viewers (6.6 million vs. 6.3 million) and Adults 18-49 (2.0/6 vs. 1.8/5).  In addition, ABC’s “Nashville” beat out CBS’ veteran “CSI” for the 3rd consecutive week to rank as the No. 1 broadcast series with Adults 18-34 and Women 18-34.


  • “Nashville” held 100% retention week to week across all key Adult demos (AD18-34/AD18-49/AD25-54), while surging 10% over the prior week in Men 18-34 against the World Series.


  • ABC’s “Nashville” continues to be a huge gainer in DVR playback.  Based on Live + 3 Day data for last Wednesday’s second telecast (10/17/12), “Nashville” jumped over its Live + Same Day number by +2.6 million viewers (+38%) to draw 9.3 million on average and shot up 50% in Adults 18-49 (+1.0 rating) to deliver a 3.0 rating.  In fact, “Nashville’s” DVR increase was greater than NBC’s “Revolution” on Monday at 10:00 p.m. (10/15/12) in both Total Viewers (+37%) and Adults 18-49 (+42%).


  • Cory

    Love ABC’s press releases. Love how they say Nashville has bigger DVR numbers than Revolution (based on percentages). In that reasoning, I think Grimm and Fringe are about the biggest gainers.

    Once I saw the ratings, I was trying to piece together ABC’s press release in my head, and it was almost exactly as I predicted. Middle/Neighbors/MF up slightly week to week, Suburg holding 90-whatever percent of its premiere, Nashville holding 100% week to week, all there!

  • Jared

    I really like Nashville but I don’t think it’s the hit ABC thought it would be.

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