Cable News Ratings for Wednesday, October 24, 2012

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October 25th, 2012


Live + Same Day Cable News Daily Ratings for Wednesday, October 24, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC    1,767        409         803
CNN      375        123         181
MSNBC      726        242         363
CNBC      167         49           84
FBN        76         18           34
HLN      223         82         107
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC    3,587        809       1,476
CNN      535        160         257
MSNBC    1,656        587         854
CNBC      172         71           83
FBN        73         25           40
HLN      358        100         183
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends    1,578        384         810
CNN Early Start/Starting Point      281        119         149
MSNBC Morning Joe      502        183         276
CNBC Squawk Box      164         45           70
HLN Morning Express w/ Meade      254        154         186
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE    2,396        434         978
CNN SITUATION ROOM      578        130         241
MSNBC HARDBALL WITH C. MATTHEWS    1,160        251         518
CNBC FAST MONEY      132         32           67
HLN EVENING EXPRESS      136         45           60
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER    2,678        562       1,083
CNN SITUATION ROOM      505        157         233
MSNBC POLITICS NATION    1,116        353         566
CNBC MAD MONEY      172         42           74
HLN EVENING EXPRESS      163         53           67
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH    2,293        541       1,075
CNN ERIN BURNETT OUTFRONT      525        165         273
MSNBC HARDBALL WITH C. MATTHEWS    1,279        441         634
CNBC KUDLOW REPORT      196         27           83
HLN JANE VELEZ-MITCHELL      276        102         114
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    4,147        883       1,658
CNN ANDERSON COOPER 360      559        133         235
MSNBC ED SHOW    1,562        522         805
CNBC PIXAR STORY      203         83           93
HLN NANCY GRACE      475        119         203
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY    3,535        864       1,436
CNN PIERS MORGAN TONIGHT      565        177         271
MSNBC RACHEL MADDOW SHOW    1,719        617         884
CNBC PIXAR STORY      161         67           74
HLN DR. DREW ON CALL      329         94         183
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA    3,054        680       1,333
CNN ANDERSON COOPER 360      480        170         265
MSNBC LAST WORD W/ L. ODONNELL    1,686        622         872
CNBC AMERICAN GREED      152         64           83
HLN NANCY GRACE      270         86         165
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    1,684        498         957
CNN ERIN BURNETT OUTFRONT      389        149         204
MSNBC ED SHOW      814        276         392
CNBC MAD MONEY        93         49           61
HLN SHOWBIZ TONIGHT      211         96         125

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Dave

    What a crock.In 1983 241 U.S. Marines were killed in Lebanon.The president,senile Ronnie, had ordered the marines to guard the compound with unloaded guns.
    4 people were killed in Libya and you want to impeach Obama and you want the killer of 241 marines put on Mt Rushmore.
    FOX and Limbaugh destroy weak minds.

  • Sicilian Papa


    Ratboy, Coffee Steve

    Please back me up on this one. If you have two weeks until an election a poll that is week old is obsolete unless it follows the same trend as the new poll in that State.

    If two polls have O. up +3 on Oct 15 in State A and two polls in State A on Oct 23 have Romney +1 the current trend is what you look at even though the average is Obama +2.

  • Tomas

    A Rasmussen Reports survey of Ohio released today shows the race in the state tied at 48 percent between President Obama and Mitt Romney. At the same time, the Rasmussen Reports Daily Presidential Tracking poll released today shows Romney winning 50 percent to 46 percent. Rasmussen’s daily tracking poll of the 11 key swing states shows Romney leading in those states by a margin of 50 percent to 45 percent.

    The Rasmussen poll of Ohio shows the candidates tied at 48 percent each with about three percent undecided. If more than two out of three of those undecided voters go to Romney, which is quite likely in an election like this where a challenger has momentum against less than popular incumbent president, Mitt Romney is likely to win more than 50 percent in Ohio and win the state’s 18 electoral votes.

  • lbsles

    RCP Average 10/15 – 10/24 — — 47.9 47.0 Romney +0.9

  • lbsles

    Rasmussen Reports 10/22 – 10/24 1500 LV 3.0 50 47 Romney +3
    ABC News/Wash Post 10/21 – 10/24 1386 LV 3.0 50 47 Romney +3

    IBD/TIPP 10/19 – 10/24 948 LV 3.5 45 47 Obama +2

    Gallup 10/18 – 10/24 2700 LV 2.0 50 47 Romney +3

    Associated Press/GfK 10/19 – 10/23 839 LV 4.2 47 45 Romney +2

    Monmouth/SurveyUSA/Braun 10/18 – 10/21 1402 LV 2.6 48 45 Romney +3

    NBC News/Wall St. Jrnl 10/17 – 10/20 816 LV 3.4 47 47 Tie

    CBS News 10/17 – 10/20 790 LV 4.0 46 48 Obama +2

    WashTimes/JZ Analytics* 10/18 – 10/20 800 LV 3.5 47 50 Obama +3

    Politico/GWU/Battleground 10/15 – 10/18 1000 LV 3.1 49 47 Romney +2

  • Coffee Steve

    @S. Papa
    I am not saying O. will lose if he doesn’t move some votes. I am saying I feel good about Romney’s chances as they stand today.

    Me too, the simple fact is a 4 year President has a record, yet is either tied or behind in major polling and it’s close in the swing states that count.

    Plus the gap on the female vote now is dead even, and Romney is so far ahead with the all important Independents voters who many are not counted in polling, ah? You didn’t know that?

    Many States that poll locally seldom factor in the Independent vote unless the person states they are leaning one way or the other, and that vote is always the deciding factor.

    And I’m telling you guys, when an Incumbent President is not ahead in the polls with less than 2 weeks left, the votes go to the challenger. Why do you thing Obama is now throwing the kitchen sink? He throwing everything out to see if anything sticks, thus the BS name calling.

    North Carolina is not a toss up, the Obama camp has already left there.

  • lbsles

    “There just isn’t any surface indication — no vibe, no feeling — that the Obama campaign is the one that’s winning. It’s the other way around. Yet these polls make it within-the-margin-of-error close. Those things just don’t meld with me.” -Rush

  • Matthew

    “Polls always under represent Republicans.”

    Please stop repeating things that you hear on opinion shows. Party ID is fluid.

    “I don’t count votes from polls. Remember the exit polls had Kerry with 5 to 7 point win. Bush won by 3.”

    Exit polls are not tracking polls or state polls, so lets look at how the pollsters actually did

    2010 Generic Congressional)
    Polling average R + 9.4
    Actual result R + 6.8
    Error 2.6% (Favoring Republicans)

    2008 National
    Polling average O + 7.6
    Actual result O + 7.3
    Error 0.03% (Favoring Democratic)

    2008 Swing States
    Polling average O + 7.2
    Actual result O + 8.3
    Error 1.1% (Favoring Republican)

    2004 National
    Polling average B + 1.5
    Actual result B + 2.4
    Error 0.9% (Favoring Democratic)

    2004 Swing States, RCP doesn’t have enough data.

    Taken as a whole, 2010 is the only recent election where an average of all of the polls was off by a margin greater than 2%, which tells you that an average is always more accurate than just looking at any individual poll. The poll average has Obama outside of that historical margin of error in 281 Electoral Votes worth of swing states.

  • lbsles

    It’s only recently that this has become about Romney. This has always been about Obama, starting in the 2010 midterms. It’s always been about Obama. It’s Obama who’s firing everybody up. What more do I need to do when we got Obama out there?” -Rush

  • lbsles

    “Barack Obama isn’t talking about what his second-term agenda is gonna be, because, if it gets out, it would hurt his reelection chances. In fact, I believe he’s not talking about it so, if he wins, he’ll have a mandate to do whatever he does. Because he can say, ‘I never lied to you. I never said I wasn’t gonna do this.'” -Rush

  • Matthew

    “North Carolina is not a toss up, the Obama camp has already left there.”

    Then why, as per FEC data, has Obama increased his spending in NC? He’s on track to spend over $1 million there this week, an increase over the past. I would agree that it’s questionable as toss-up, but the same is true for Pennsylvania, Wisconsin, and Nevada. Wisconsin is the only one of those three where Romney’s chances are still realistic.

  • lbsles

    “It is clear to me a political calculation was made in the White House that prior to Election Day in no way, shape, manner, or form was it going to be permitted to be concluded that Benghazi was terrorism.” -Rush

  • Matthew

    “A lot of those polls are old polls. If they are older than a week they are obsolete. You have to look at the current trends.”

    I am. The current battleground trends aren’t good for Romney anywhere except Colorado, Florida, New Hampshire, and Virginia.

  • Coffee Steve


    if you remember months ago I told you guys the only polling the parties look at is the internal trending charts and you are somewhat correct Mike, BUT most polling is done with a rolling average either 2-3 days or 7 Days as Gallup uses.

    So the plus 1 or minus one can’t be figured until the full weeks chart is done, and thats why I have been saying the “Trending” is still In romneys favor and the projected events unless changed will determine the campaign speeches.

    If the internals show Obama’s camp the idiots remark In Indiana isn;t having an effect then they will and NBC will stop talking about it.

    if over the weekend comes and they are still talking about it, they wll keep talking about it.

  • Matthew

    Errr. Error from 2008 was 0.3, not .03%. MY BAD.

  • Coffee Steve

    Then why, as per FEC data, has Obama increased his spending in NC?

    Hmm.. I’ll check that Matthew, you may be right. But are they just running ad’s? Or move the field offices out? I honestly did read a few places they gave up on it.

  • Mark2


    Nationwide polls are meaningless. The only thing that counts now are Swing State Polls.

  • Matthew

    “Hmm.. I’ll check that Matthew, you may be right. But are they just running ad’s? Or move the field offices out? I honestly did read a few places they gave up on it.”

    I believe a month ago that Obama’s SuperPAC abandoned the state, and they may not have boots on the ground (as it were), but they’re definitely still buying ads. That doesn’t necessarily mean they think they can win, it just might mean they have money to burn. All of the campaigns and SuperPACs have to disclose their ad buying to the FEC at the end of each week, and Obama’s camp spent $1 million in NC.

  • Ratboy

    @ Sicilian Papa
    Posted October 25, 2012 at 4:00 PM

    Ratboy, Coffee Steve

    Please back me up on this one. If you have two weeks until an election a poll that is week old is obsolete unless it follows the same trend as the new poll in that State.

    Anybody with half a brain knows that this close a poll 3 DAYS old is no longer good! A week old with a debate and other political goings on such as Bengazi?? That poll is worthless! The only thing it is good for is for a comaprison to see who moved and how much!

  • Matthew

    Of course, in a razor thin election, neither campaign can afford to look like they’ve given up on a state.

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