'GMA' is #1 for the Week: Outperforming NBC’s 'Today'

Categories: Morning News TV Ratings,Press Releases

Written By

October 25th, 2012

via press release:

“GMA” is #1 for the Week: Outperforming NBC’s “Today” –

#1 for 10 Consecutive Weeks in Total Viewers and 8 Consecutive Weeks in Adults 25-54


“GMA” Turns in Its Longest Stretch at the Top in Total Viewers in 19 Years


“GMA” Continues to Grow Year-to-Year & Season-to-Date Among Adults 25-54

and Total Viewers While “Today” Declines Double-Digits



ABC News’ “Good Morning America” ranked as the morning’s No. 1 news program in both Total Viewers (4.842 million) and Adults 25-54 (2.012 million) for the week of October 15, 2012, taking the top spot in all 4 weeks of the season to date, according to Nielsen Media Research.  Growing week to week in Adults 25-54 (+5% - 1.909 million on w/o 10/8/12) to hit a season high, “GMA” turned in its top news demo performance in 5 months – w/o 5/14/12.


“GMA” outdelivered NBC’s “Today” (4.452 million and 1.795 million, respectively) by +390,000 Total Viewers and by +217,000 Adults 25-54, stretching its run as the No. 1 morning newscast to 10 weeks in Total Viewers and to 8 weeks in Adults 25-54.  Further, “GMA” scored its longest Total Viewer streak in almost 19 years – since a 15-week run from w/o 10/11/93 – w/o 1/17/94.


For the 4th time this season and in the past 8 weeks overall, “GMA” posted increases year to year in Total Viewers and Adults 25-54 (4.820 million and 1.932 million, respectively, on w/o 10/17/11).   The ABC newscast stood as the only morning program to improve on the year-ago week in both measures as “CBS This Morning” was mixed (+3%/-7%), while the “Today Show” fell by double digits (-15%/-25%).


For the 4th consecutive week of the season, “GMA” outperformed “Today” in all 5 head-to-head telecasts in both Total Viewers (Mon: +233,000, Tues: +367,000, Wed: +260,000, Thurs: +678,000 and Fri: +408,000) and Adults 25-54 (Mon: +154,000, Tues: +270,000, Wed: +276,000, Thurs: +268,000 and Fri: +121,000), holding the Top 5 telecasts of the week in both measures.  Notably, “GMA” aired the No. 1 Adults 25-54 telecast of the season to date on Thursday (2.052 million – 10/18/12)  


Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  In fact, “GMA” is leading “Today” by its largest season margin in overall viewers (+605,000) in more than 21 years and in the key adult news demo (+200,000) in 21 years – since at least the 1991-92 season and the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.


Season to date “GMA” is the only morning program to grow in both Total Viewers (+3%) and Adults 25-54 (+4%) versus its year-ago averages (NBC’s “Today” is down -17%/-26%, respectively; CBS’ “This Morning” is mixed +2%/-1%, respectively).  “GMA” is seeing its largest overall season audience in 7 years and best Adults 25-54 performance in 5 years – since the 2005-06 and the 2007-08 seasons.


“GMA” nearly doubled the performance of “CBS This Morning” in Total Viewers (+93%), while more than doubling in Adults 25-54 (+108%).


In September, Goodmorningamerica.com reached 22M unique users and served over 85 million page views.  It is the #1 morning news website and beats MSNBC’s Today by millions of users each month. This summer, visitors spent +16% more time on Goodmorningamerica.com compared to Today.



WEEK OF 10/15/12     TOTAL VIEWERS      ADULTS 25-54      HOUSEHOLDS

ABC                    4,842,000      1.7/12; 2,012,000     3.7/14

NBC                    4,452,000      1.5/11; 1,795,000     3.3/12

CBS                    2,515,000      0.8/ 6;   966,000     1.9/ 7

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