Cable News Ratings for Thursday, October 25, 2012

Categories: '

Written By

October 26th, 2012



Live + Same Day Cable News Daily Ratings for Thursday, October 25, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC    1,739        397         768
CNN      356        111         152
MSNBC      769        270         393
CNBC      178         53           88
FBN        63         14           27
HLN      222         79         100
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC    3,302        697       1,375
CNN      464        178         212
MSNBC    1,470        519         758
CNBC      192         90         106
FBN        67         21           32
HLN      366        121         159
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends    1,553        406         798
CNN Early Start/Starting Point      222         87         103
MSNBC Morning Joe      598        217         338
CNBC Squawk Box      112         38           51
HLN Morning Express w/ Meade      232        124         161
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE    2,368        438         973
CNN SITUATION ROOM      596        128         208
MSNBC HARDBALL WITH C. MATTHEWS    1,202        348         573
CNBC FAST MONEY      220         26         118
HLN EVENING EXPRESS      144         41           48
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER    2,651        468       1,011
CNN SITUATION ROOM      470        146         228
MSNBC POLITICS NATION    1,141        332         541
CNBC MAD MONEY      163         32           86
HLN EVENING EXPRESS      215         52           80
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH    2,401        489       1,045
CNN ERIN BURNETT OUTFRONT      533        172         226
MSNBC HARDBALL WITH C. MATTHEWS    1,198        375         673
CNBC KUDLOW REPORT      216         12           76
HLN JANE VELEZ-MITCHELL      359        102         121
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    3,935        755       1,614
CNN ANDERSON COOPER 360      500        183         216
MSNBC ED SHOW    1,370        441         686
CNBC BILLIONS BEHIND BARS      143         57           73
HLN NANCY GRACE      452        135         189
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY    3,080        683       1,287
CNN PIERS MORGAN TONIGHT      503        181         221
MSNBC RACHEL MADDOW SHOW    1,589        595         831
CNBC CRIME INC: COUNTERFEIT      190         96         120
HLN WHAT WOULD YOU DO      282         77         118
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA    2,867        654       1,219
CNN ANDERSON COOPER 360      389        169         199
MSNBC LAST WORD W/ L. ODONNELL    1,448        520         755
CNBC AMERICAN GREED      244        117         124
HLN WHAT WOULD YOU DO      363        152         170
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    1,907        575         985
CNN ERIN BURNETT OUTFRONT      303        164         163
MSNBC ED SHOW      832        313         404
CNBC MAD MONEY      171         83           74
HLN SHOWBIZ TONIGHT      223         66         100

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • diamondback

    Just the opposite. Why do you think MSNBC has over twice the commercials and half the real air time on cable? Because they are going broke and need the money, so they take ads at a cut rate just to survive. Check out the facts.

  • diamondback

    Also Mark why do you think they switch to police, jail, and prison programs on the weekends? Because all they have is “we hate Romney/ Republicans and nothing else, never have and opposite view or person on. Fox is fair and balanced, if you would just watch.

  • todd


    The CCN poll your citing is further left of even the PPP polls of Independent voter assumptions. If your left of PPP then your so much of an outlying poll your more accurate throwing darts. The CNN/ORC poll is stating that 50% of independents are going Obama Even PPP has them going for Romney at a much higher percentage. .

  • Matthew

    “Just the opposite. Why do you think MSNBC has over twice the commercials and half the real air time on cable? Because they are going broke and need the money, so they take ads at a cut rate just to survive. Check out the facts.”

    Alrighty, I checked the facts, and as per the most recent data MSNBC’s annual revenue growth was 8%, compared to 7% for CNN/HLN combined and 9% for Fox. Does ‘annual revenue growth’ mean the same thing as growing broke???

  • Matthew

    Alright, lets eliminate CNN and PPP from the average of recent polls, despite the fact that they outperformed several of the listed pollsters in 2010 and 2008, and look at what the new trend is:

    Purple Strategies Obama +2
    ARG Obama +2
    Rasmussen Reports Tie
    Time Obama +5
    SurveyUSA Obama +3

    Mittmentum is real!

  • Matthew

    Reminder: Only three Ohio polls in all of October showed Romney ahead, and in two of them (Gravis Marketing and ARG) Obama has improved his margins, as much as +3 in the ARG poll. The third (WeAskAmerica) hasn’t conducted a poll since their last one at the beginning of October

  • Mark2


    What you fail to understand is that people love to hate. The Right WingCable shows and Conservative Talk shows are doing well right now because they have Obama to bash. Just like MSNBC had Bush to Bash. Tht’s why if Romney is elected, SNL, MSNBC, and comedians will have Romney to Bash for the next 4 years.


  • Mark2


    I think even Fox News has Obama leading Romney in Ohio by 3 points.

  • diamondback

    Doesn’t anybody believe the biggest poll of the all-Gallup? Romney is ahead by 4% of all likely voters.

  • Mark2


    No, they didn’t even make the Top list for most accurate pollsters in the 2008 or 2010 elections.

  • diamondback

    You are right it was Rasmussen and they have him ahead too. Bwahaha!

  • Sicilian Papa

    You guys on left are quoting polls as if they are votes. Yes some of the polls have Obama up a couple of points in swing States. I told you before that is fools gold. Polls are not votes and I have refrained from quoting polls as votes when they showed Romney ahead. I have some fun with them but only a fool would base their hopes on polls.

    If the polling showed 5-7 point leads that means something. Polls that show 1 and 2 point leads may not mean much. We will see over the next week if there is any big movement.

  • Matthew

    “You guys on left are quoting polls as if they are votes.”

    Well, yes, that’s generally what you do when it’s not election night, and you don’t have votes to count. Pollsters, statisticians, and prediction markets are not crystal balls, per se, they’re snapshots in time. The present snapshot in time is that if the election were held this very second, Romney would have a 1 in 3 shot of winning.

    Think of it another way: We hold the election right this second in 900 identical universes…in around 300 of those universes, Romney wins and is the next president. What we see in the polls is consistent with what the polls have shown for a long, long time – a mostly locked-in electorate where generic D has a set-in Electoral College advantage, and far more paths to victory. The harsh reality is that it’s just easier for a Democrat to get elected nationally in the current electoral college.

  • Sam

    The national polls don’t matter, once you insert the 3rd party into the game Romney will lose 2% and Obama 1%. What really matters is the electoral counts which Obama seems to be doing good in so far.

  • Mark2

    @Diamondback – “You are right it was Rasmussen and they have him ahead too. Bwahaha!”

    No, they don’t.

  • Letmethink

    Hello Matthew, have just been catching up and reading your posts. I have a question. I know for a fact that you are very intelligent and I sincerely mean that—but when do you go to class–when do you study, when do you sleep, when do you eat? You have been on this board morning, noon and night. Just wondering.
    As I read this, it sounds snarky and I don’t mean it that way. I am just perplexed and hope that you are not getting so involved here that you are neglecting your studies.

  • Mark2

    Hey Sam, I love that Song. Thanks for sharing that.

  • diamondback

    “No, they don’t.”

    Rasmussen…..Romney 50%-Obama 47%. Check it out.

  • Sam

    Warren is kicking Browns butt :

    MA Senator ’12
    Warren (D) 52.0%
    Brown (R) 47.0%

    And that’s from the conservative “Rasmussen”

    This should be enough to wipe that smirk on Brown’s face every-time he degrades women.

  • Mark2


    We were talking about Ohio.

© 2015 Tribune Digital Ventures