NBC Announces Premiere of 'Take it All', Exciting New Game Show From Howie Mandel

Categories: Network TV Press Releases

Written By

October 26th, 2012

via press release:

Series to Conclude on Monday, December 17
UNIVERSAL CITY, Calif. – October 26, 2012 – NBC will debut Howie Mandel’s “Take It All” (formerly “Howie Mandel’s White Elephant”), an exciting new game show to be stripped throughout the holiday week of December 10-14 (9-10 p.m. ET all nights) and to conclude on Monday, December 17 in back-to-back episodes (9-10 p.m. and 10-11 p.m. ET).

As a result, “The Voice” will air a one-hour version of its regular two-hour edition from 8-9 p.m. (ET) on both Monday, December 10 and December 17.

In the show, a contestant selects and opens a prize worth thousands of dollars; dream prizes such as luxury cars, exotic trips, jewelry and VIP experiences. Then, the next player is faced with a dilemma: do they steal a prize that has already been revealed, or do they take a chance with another unopened prize, hoping what's inside is worth more?

But that's just the beginning. When there are only two contestants left, the players have a life-changing choice to make: keep the prizes they have -- or try and take all the prizes. If both players choose to "keep mine," they will each keep the prizes they have won in the prior rounds. If one player chooses "keep mine" and the other chooses to "take it all," the player that chose "take it all" will go home with all the prizes -- theirs and their opponents. But if both choose "take it all," they both go home with nothing. The stakes are insanely high as each contestant grapples with the choice of a lifetime.

"Take It All" is from Universal Television and Alevy Productions. Mandel (NBC's "America's Got Talent"), Scott St. John and Mike Marks are the executive producers.

For embeddable clips and full episodes from NBC shows, please visit NBC.com's official show site: http://www.nbc.com/

For artwork and a complete press kit from the show please visit the NBC Universal Media Village website at http://www.nbcumv.com/mediavillage/

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Richard Licata, Executive Vice President, Communications for NBC Entertainment, 818/777-3368
Rebecca Marks, NBC Entertainment Publicity, 818/777-3030

  • Jeff (Canada)

    As an economics major, this kind of excites me. It’s a variant of the classic Prisoner’s Dilemma, especially at the end.

  • DryedMangoez

    Sounds like a fun show.

  • Chris

    So “Let’s Make A Deal” meets “Friend or Foe” is what it is.

  • Anna Clarkwood

    I seriously recall this exact game before.

    So, it’s def a copycat.

    But, big deal it’s just a sponsor product placement waste of time.

    Sure, the main draw for viewers “What kind of human being are they?” But, that just seems like a big waste of screen time, time period.

    For advertisers any viewership will be good. B/c of the product placement galore that will occur and the type of audience they will attract will probably only watch live and probably not fast forward/change channel. For the producer’s it is extremely cheap to produce, save for Howie himself who probably already was under a NBC network contract to be a puppet for whatever game shows that they produce. The big prize vs all the little prize vs no prizes averages out very cheaply as well.

  • scifi

    So Revolution will be without Voice lead-in on december, 10th.


    Seems interesting! Although, yea, this is def not original.

  • Mark

    Chris has it right. Fortunately, I liked both of those shows, so I will be willing to give this show a chance.

  • Flame

    Yeah, a play on the Prisoner’s Dilemma, with the producers hoping that contestants are not familiar with that principle that would benefit both of them.

  • Nick

    I’m looking forward to this. Mind games + Howie Mandel? What could be a better recipe for a game show?

    I’m glad it’ll get a leadin from The Voice for the premiere and finale.

    “White Elephant” was definitely a better name than “Take It All”. Why did they change it?

  • Ultima

    “White Elephant” was definitely a better name than “Take It All”. Why did they change it?


    Yeah, a play on the Prisoner’s Dilemma, with the producers hoping that contestants are not familiar with that principle that would benefit both of them.

    I’m sure they aren’t worried. I mean, people still don’t get the trick to the Monty Hall problem on Let’s Make a Deal and that’s been on the air for 50 years!


    Nice Scheduling Ploy, I must say!

    Now just give us a Christmas special w/ the Beib featuring musical guest One Direction & it’s ratings thru the roof.

  • Bobcat

    Scott St. John is executive producer. Here are his game show credits:

    2012 The Choice (TV series) (executive producer)
    2011 Celebrity Name Game (TV movie) (executive producer)
    2010 Hole in the Wall (TV series) (executive producer)
    2010 Downfall (TV series) (executive producer)
    2008 Deal or No Deal (TV series) (executive producer )
    2007-2008 1 vs. 100 (TV series) (executive producer)
    2007 Set for Life (TV series) (executive producer)
    2000 Street Smarts (TV series) (executive producer)
    1998 Change of Heart (TV series) (executive producer)
    1996 Swaps (TV series) (executive producer)
    1993 Culture Clash (TV series) (executive producer)

    I liked 1 vs. 100..that’s a batting average of .100

  • Bobcat


    Batting average is .091
    (1 for 11)

  • Steve

    That’s still a higher batting average than Kathy Bates.

  • PaulMax1957

    If this is a hit for NBC you know it will become a weekly series and if it is then let’s just hope and pray that NBC will have learned it’s lesson and show it ONCE a week instead of 2-3 times a week like they did with Deal Or No Deal.

  • Bobcat

    That’s a good idea PaulMax but they need to stick with the game. DOND became a joke with its absurd theme shows and in-show look aheads which gave almost everything away. It became unwatchable.

  • James

    This sounds VERY VERY similar to a show called ‘Golden Balls’. The show aired in the UK from 2007-2009 on ITV and used money instead of prizes like cars.

    Here is a Wiki link about the show; http://en.wikipedia.org/wiki/Golden_Balls

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